The product layout is strengthened, the transformation of digital intelligence is accelerated, and FAW Toyota has hit 2022million annual sales

Today's Chinese auto market has gone through the incremental stage , Smaller cake 、 The competition is more intense , There are very few auto companies that can maintain the continuous growth of sales , FAW Toyota is one of them . In the past 2021 year , FAW Toyota's annual sales volume 86 Thousands of cars , Year-on-year growth 8%, All the operating indicators are in the forefront of the joint venture car enterprises .

  

2022 year , FAW Toyota also shouted “ Annual sales of millions 、 More than ten million customers ” The slogan of the . So in 2021 On the premise of strong annual sales performance , What confidence does FAW Toyota have to achieve this big goal ？

Bucking the trend 2021

2021 The year is a year of ups and downs , In the impact of the epidemic 、 Chip tension 、 Energy saving and power limitation 、 Under the influence of adverse factors such as extreme weather , Many car companies have very poor sales performance , No good sales report was released at the beginning of this year . In the digital transformation and TNGA With the blessing of architecture products , FAW Toyota still achieved the main business indicators to rise against the trend , Production and sales 、 Both operating income and profit have reached the best level in history .

  

From the sales data of specific vehicle segments , Corolla and Rongfang families are still the main sales force of FAW Toyota , among , Total Carola sales 33 Thousands of cars , FAW Toyota 2021 Of the total annual sales 38.4%; The annual sales volume of Rongfang family 20.34 Thousands of cars , Significant year-on-year growth 117%.

Besides , FAW Toyota is 2021 Passed in “ Three major strategies ”, namely TNGA Strengthen strategy 、 Several brand-new models of crown brand Huanxin strategy and new energy strategic layout are also for its 2021 The sales performance of has provided a lot of help . among , Asian lion from 2021 year 4 Since its launch in June , Accumulative total sales 33165 car , Crown Lu Fang 2021 year 8 After the listing in January, the accumulated sales at the end of the year 25173 car . Ling Fangyu 2021 year 11 On the listed , Accumulated sales by the end of the year 7929 car .

  

In terms of service experience , FAW Toyota also left a deep impression on the customers .2021 year , FAW Toyota has started the third generation of store renovation , Comprehensively upgrade the functions of network services , Show consumers a new brand image , Service channels have also been further broadened , These are FAW Toyota 2021 The sales performance in provided a solid backing .

  

besides , FAW Toyota's digital intelligence transformation is also 2021 Accelerated progress in , Fast online super APP, The coverage of digital intelligence business is from 70% Upgrade to 90%; Realize online and offline global clue management , The whole process of online service is connected , The efficiency of bicycle reception is determined by 1.1 Shorten the hours to 0.8 Hours , Let the user enter the store to see the car 、 Test run 、 Buying a car is more efficient and targeted , Save time .

  

so to speak , FAW Toyota can 2021 In, it has achieved brilliant sales results , It cannot be separated from the guarantee of its strong system capability , From product 、 From marketing to service , FAW Toyota has the strength to control the quality . The more the stock market , This powerful “ Internal skill ” The more effective it will be .

Accelerate transformation , impact 2022

2022 The year of , FAW Toyota does not indulge in the pride of past achievements , They set themselves “ Annual sales of millions 、 More than ten million customers ” The grand goal of , And began to accelerate the transformation of digital intelligence , strengthening TNGA Product layout .

  

In order to hit the annual sales target of millions of vehicles , FAW Toyota will innovate in marketing 、 Supply chain optimization 、 Strengthening of commodities and transformation and upgrading . From product 、 marketing 、 From supply chain to enterprise management , FAW Toyota will complete a firm and thorough self evolution , To be an automobile enterprise integrating production, marketing and research .

In order to meet the needs of consumers, it is more subdivided 、 More diverse needs , In the future, FAW Toyota will continue to TNGA The diversified layout of products has been further strengthened . stay 2022 The new year of this product , FAW Toyota has many new models to be launched , Carola Ruifang 、 New medium and large MPV And a number of models that have not yet appeared TNGA New products are already planned .

  

meanwhile , By FAW Toyota new energy plant BEV Built on a proprietary platform TOYOTA bZ Pure electric exclusive series, the first pure electric SUV—— bZ4X It will also be officially launched into the market this year .

  

In addition to products , Consumers will also feel the further improvement of FAW Toyota's service level both online and offline . FAW Toyota will further accelerate the transformation of digital intelligence , Comprehensive layout of digital products , Enable client , Dealer side , Manufacturer side , Realize digital business 100% Full coverage and continuous iterative upgrading , Let consumers enjoy more convenience 、 Precise service .

Last

In the face of more intense market competition in the future , FAW Toyota is far sighted , Give full play to the advantages of the system , Promote the transformation and upgrading of digital intelligence of enterprises , In management 、 product 、 marketing 、 Channels and other dimensions have taken a confident step towards digital intelligence . I believe that with the future more TNGA The further strengthening of product layout and the continuous growth of users' business ability , FAW Toyota will quickly realize “ Annual sales of millions of vehicles 、 More than ten million customers 、 The operating income is more than 100 billion ” The goal of , Entering a new stage of leapfrog development .