Yintai department store ignites the city's "night economy"

As the saying goes , The most unique of a city “ taste ”, Often hidden in the smoke of streets and streets at night . Under the guidance of the normalization of epidemic prevention and control throughout the country and the vigorous restoration of offline economic policies , Food Festival 、 Summer concerts and other activities have been carried out in various places , As a representative of the transformation of traditional department stores into new retail , Yintai department store has also launched many offline activities recently , Besides enriching citizens' night cultural and leisure life, it helps the urban economic recovery , Ignite the city “ Night economy ” degree of heat .

At present, the epidemic situation tends to be stable , In the near future , The state is committed to revitalizing the economy , In particular, the offline real economy has put forward a series of supporting policies , As the season enters midsummer , The weather is heating up , Citizens' demand for leisure life at night has increased , In this context , Many Yintai department stores actively responded to the government's call , Adjust the operation mode , Continue to increase night operation hours and night activities , So as to continuously improve the life experience of customers shopping and leisure .

Take Yintai department store Hefei store as an example , Recently, it has launched dozens of offline activities . Among them ,6 month 25 The Binhu Yintai hi beer music and food festival, which officially opened on August, is even more popular . It is reported that , The venue of this music and food festival is located in Yintai department store Hefei Binhu store 3 Square outside No , about 2000 More than 30 Restaurants and gourmet merchants , In a lively rhythm 、 Set off by the dynamic music with all the heat , Local snacks from all over the world 、 Delicious food and Southeast Asia 、 Delicacies from Japan, South Korea and other parts of the world compete for beauty , For a while , Enjoy the beautiful scenery 、 Enjoy the cool 、 Shopping in Yintai 、 Enjoy delicious food , Hefei has become the hottest and hottest city in this summer ing Night activities .

And in Hangzhou, not far from Hefei , As one of the sub venues of Hangzhou culture and broadcasting group's series of activities to boost consumption in Hangzhou , A named “ Fashion capital , Buy a summer ” The consumption Carnival activities of Hangzhou also ignited the consumption enthusiasm of Hangzhou people . event , Not only are there big fans , Many bits 《 This is the street dance 》 Flow players dance on stage , There are also three consecutive days of exhibitions and preferential activities to attract consumers to buy while playing . Among them , Located in the business district of Wulin Square, Yintai department store Wulin store is “ Big moves happen all the time ”, From the selection of beauty makeup full 500 Yuan reduction 40 element 、 Recharge 3000 Yuan reduction 45 element 、 Select clothing 6.8 Discount off-line official subsidies , To Yintai 365 Members can only enjoy beauty clothing coupons 、 Exclusive discount 9 Discount and other online and offline linkage promotions , For the whole Hangzhou “ Full frequency resonance happy shopping ” Contributed to their own strength .

Besides , In Yintai department stores everywhere , Young men and women evening Dating Club 、 Trunk bazaar 、 Night food festival 、 Colorful night activities such as parent-child bubble competitions have been staged , Through this series of efforts , Yintai department store is making every effort to create a very distinctive “ Yintai life circle ”, So that consumers can feel a different Yintai department store .