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The digital economy has broken through the waves. Is Ltd a Web3.0 website with independent rights and interests?
2022-07-06 05:36:00 【Ltd marketing SaaS】
Web3.0 Enter the public view again , Yao Qian, director of science and Technology Supervision Bureau of China Securities Regulatory Commission, published an article 《Web3.0 It is a new generation of Internet 》, This article says ,Web1.0 by “ Can be read ”(read),Web2.0 by “ Can be read + Can write ”(read+write),Web3.0 It is “ Can be read + Can write + Have ”(read+write+own).
Web3.0 The era of digital economy is coming through the waves
The early Internet , The era of free competition for Internet enterprises ,web1.0, A small number of enterprises that understand technology and have funds , Started the Internet business , Build a portal , Most people in this period passively accept the content in the Internet , Be commonly called “ surf the internet ”, Instead of actively participating in ; feudal lords vying for the throne , An enterprise has also emerged , Yahoo 、 sohu 、 Google, etc .
however , People have social needs .
The second stage ,web2.0 Platform Internet era ,2008 year , With the popularity of smart phones , The era of mobile Internet has slowly begun , The concept of surfing the Internet has been gradually weakened , We live on the Internet all the time , The application of the Internet is mapped to social life , Online and offline start to interact . Enterprises and individuals can create some content independently , But the traffic entrance and profit distribution are monopolized by the giants , And the data privacy information cannot be effectively guaranteed . A number of enterprises have also emerged , Taobao 、 Tiktok 、 Spell many, etc .
Web3.0 Is a cross era change , It broke through 2.0 The limitations of the times ,2.0 Era users can freely produce content , But it needs to rely on large platforms ,2.0 Users of the times can trade through the network , But the transaction data does not belong to you , It belongs to the trading platform . And come 3.0 Time has broken through this limitation .
Web3.0 In the era of digital economy ( De centralization ), Every individual and enterprise is the builder and participant of the Internet , All data belongs to the enterprise itself , Enterprises can be based on third-party social basic technologies such as : Cloud computing 、saas And enjoy the convenience brought by the development of the Internet in a fair and equal way , Low cost investment , Internet your business , Build your own platform , Private domain traffic operation .
And based on LTD(leda to Deal) From guidance to the marketing of the idea of transaction SaaS The solution is how to make the enterprise web3.0 In the era of digital economy ( De centralization ), Build your own platform ( Independent station ), Internet your business , Direct links to customers , Private domain operation .
LTD Independent station is Web3.0 Website
2.1 Independent domain · Independent sovereignty
Everyone has one domain (website), It forms the information internet used by the public (internet).Website( Site ) It's the composition WWW The cornerstone of the World Wide Web .Website A site is an individual 、 Institutions 、 Or the official website of the enterprise , It is also the only carrier of the Internet domain .
Major Internet platforms are also based on Internet The domain established under the rule , Domain that is private to the platform , Is relative to the private domain “ Other domain ”.
therefore ,Internet Public domain , The official website is a private domain , The third-party platform is its domain ( Platform account is not the carrier of private domain ).
At the operational level , be based on LTD The marketing of ideas SaaS The system is an independent station built for enterprises , Emphasize that enterprises have “ own ”, Have in web3.0 The power of self growth in the digital world , It's a real private domain .
Help enterprises build independent domain names , Content 、 data 、 Private equity , Have independent management sovereignty and management subject responsibility , And can be independent 、 Free docking with third-party software tools 、 An independent station for propaganda and promotion media and channels .
This “ standing ” Not a traditional website , It is an independent station with digital capability .
2.2 Business closed loop · Global promotion
The Internet has been developing all the way , Now web3.0 Digitization is in the ascendant , It is not just digitalization that can create enterprises / Individual value .
For the enterprise , Enterprise decentralization , Self built platform , Private domain operation , Not clamped ; At the same time, it uses digital technology ( Cloud computing 、saas Technology, etc. ), Put people's actions 、 Behavior 、 The process is solidified into the system , Manage and control a series of business and marketing behaviors with digital systems , The whole process is digital 、 visualization , Achieve business objectives .
At the operational level , be based on LTD Of thought SaaS The independent station is equipped with marketing promotion and application ( Material management 、 Media number management 、 Online Service 、 Form management, etc ), Sound payment instruments (Pay Pal、 The credit card 、 Alipay 、 WeChat, etc. ), Sales automation , Greatly downgraded the capital for the enterprise to operate independent stations 、 Technical and personnel input 、 Help enterprises better realize multi-channel operation .
Eg: Enterprises can set up forms to collect customer data on the website , Suspended online customer service , It helps to better establish communication and interaction with customers 、 Carry out marketing activities , Online services .
At the promotion level ,LTD Independent station , hold seo Many standardized actions have been applied , Satisfy the enterprise TDK Set up independently , Ordinary marketing personnel can also carry out professional 、 Optimal setting of the system . meanwhile , be based on SaaS The independent station of the station building system ( Digital official website ), Included in Baidu , It can do with Baidu API Interface docking , Realize website self submission , Speed up the collection of , Complete iteration .
People are behind the traffic , Products and services of the enterprise , Meet the needs of some people , that , There will be traffic , And when the enterprise has built an independent station , Get more traffic , that , How to get potential customers to find you , It is the first thing that enterprises should consider .seo Can successfully help .
meanwhile , In the promotion channel , be based on LTD Of thought SaaS Independent stations and mainstream media platforms ( At home - headlines 、 Tiktok 、 penguin ; Abroad -Facebook、Twitter)、 Advertising platform ( At home - Baidu 、 headlines ; Abroad -Google、Facebook、YouTube、TikTok) High data transmission and docking can be realized , Get traffic , Improve user stickiness , Improve the conversion rate of core business links .
2.3 Own data · Master assets
No flow 、 No clients 、 No data .
In the present , It's getting more and more difficult to get customers 、 The cost is higher and higher , Whether the enterprise can directly master the data assets , To some extent, it also determines whether the enterprise can realize private domain traffic operation .
Starting from the level of data assets , be based on LTD The marketing of ideas SaaS An independent station built by the system , Enterprises can not only get an official website ( Independent station ), It also has an independent data management center , User activities on the official website , Can be obtained directly through the background , Enterprises can summarize this information .
And the data is only open to the enterprise itself , Ensure data and information security . Besides , Enterprises can also use SaaS Customers embedded in the system CRM management function , Interpret user portraits based on big data , Understand customer needs , Improve the conversion .
LTD Be yourself · Zoom in on the partner
Why? LTD Independent station is Web3.0 Website ? Because it is based on the bottom logic of the Internet , Enterprises, big or small , All should be platforms , Provide technical support , Let the enterprise have its own independent station ( Digital official website ), Ability to link customers , Independently manage the data created by customers , Let all enterprises / Institutions / Individuals really become the masters of the Internet , Take the train of the times , Be bigger and stronger , Zoom in on the partner , Be yourself .
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