The market value has exceeded $3trillion. Why should apple, which has been criticized as a loser, rise again and again?

author ｜ Yan Yuanyuan

Local time 1 month 3 Japan , Apple Inc The share price rose as high as 182.88 dollar , Market value breakthrough 3 Trillions of dollars , Become the first company in the world to enter this pass . Foreign media reported that ,3 Behind the trillion dollar market value, there is a foam in American technology stocks , It also shows investors' expectation that apple can develop the next hot product . before , Apple market capitalization at 2018 year 8 The first breakthrough in the month 1 Trillions of dollars ,2020 year 8 Breakthrough in the month 2 Trillions of dollars .

A large number of buybacks or Apple's rise ？

According to foreign media CNBC reports , The apple in 2021 The fiscal year ( On 9 End of the month ) It took 855 Billion dollars to buy back shares , And paid 145 Billion dollars in dividends , It spends more on share repurchases than other companies that do a lot of repurchases , Include Meta Platforms（ Formerly known as Facebook）、 Google 、 Bank of America and Oracle .

Stock repurchase can effectively give back to investors , Because when the stock supply in the market decreases , The company's share price will rise . Besides , Reducing the number of outstanding shares can increase earnings per share ―― Many investors use this indicator to measure the value of stocks .

As report goes , Apple from 2012 year 3 Start paying quarterly dividends and buying back shares in January , According to S & P global market intelligence , From then on until last summer , Apple has spent more than on share repurchases 4670 Billion dollars . S & P calls this iPhone The manufacturer repurchases for shares “ model ”.

in fact , since 2018 year 8 The market value of Apple reached... In June 1 Since trillion dollars , Its share price has risen more than 250%, Over the same period, the market value increased by about 200%. This gap is the direct result of its repurchase , In addition, the number of shares of the company has increased from 2018 year 6 At the end of the month 194 100 million shares reduced to about 164 Million shares .

Because Apple has huge cash flow , And willing to return cash to investors , Investors may be starting to see it as a kind of “ Secure assets ” Or the subject matter of high-quality transactions .

Bank of America Securities analyst Wamsi Mohan In the last year 12 The monthly report said ,“（ Apple ） The share price has soared recently , May partly reflect investor preferences ―― Have relatively stable demand 、 Companies with strong cash flow and return on capital .”

iPhone Serious differentiation of product evaluation

Looking back at the soaring market value of apple , It shows that the market and investors are actually very optimistic about it , And this is quite different from the argument that apple is bad mouthed on the Internet . If you pay attention from iPhone 6S Apple's autumn launch in the future , After almost every press conference , The Internet is full of comments ： Apple has stopped innovating .

But in fact , The sharp rise in Apple's market value is also due to iPhone. data display ,2021 The fiscal year , Apple's revenue set a new record , Reached 3658 Billion dollars , One is from iPhone Revenue up to 1919.73 Billion dollars , Than 2020 The fiscal year has increased 541.92 Billion dollars . also , After Huawei withdrew from the high-end market , It is not difficult to predict that this situation will continue until 2022 The fiscal year , Its profits may reach a new high .

On the other hand , Apple is not just a hardware company . Although the hardware products in the autumn conference are like MacBook、iPhone、iWatch Waiting is still the most important thing , But the software provided by Apple 、 However, service products account for more and more weight ; also , Apple at AI、 unmanned 、 Intelligent medical treatment 、5G Chip, etc , Have invested a huge amount of manpower 、 Material and financial resources , And these aspects “ innovation ” It is easy to be ignored . therefore , For investors , On the whole, we are optimistic about Apple's innovation potential .

Benchmarking apples , Whether domestic Xiaomi can seize the high-end market ？

Before , The domestic high-end mobile phone market , Has been ruled by Huawei and apple . The Huawei chip was cut off , Huawei mobile phones are seriously out of stock , The domestic market of high-end computers can become the sole one of apple , In this case , At home “ The old ” Brand mobile phone manufacturers and “ Emerging ” Mobile phone manufacturers are also trying to compete for the high-end market .

Among them , The first to make efforts is millet .

2020 At the beginning of year , Founder of xiaomi group 、 The chairman and CEO Lei Jun is in Xiaomi 10 Announced at the press conference , Xiaomi mobile phone officially impacted the high-end market , At the end of the year , Xiaomi released its first flagship mobile phone in the new decade 11;

2021 year 12 month 28 At the new product launch in January , Xiaomi group has officially released the third generation of Xiaomi high-end mobile phones 12、 millet 12 Pro, The launch of the two new products marks the official upgrade of Xiaomi digital series to “ Double size, double high-end ” Flagship portfolio positioning .

It is reported that , millet 12 Pro location “ All-round high-end flagship ”, For standard iPhone 13 Pro Max; millet 12 location “ Small high-end flagship ” For standard iPhone 13.

Founder of xiaomi group 、 The chairman and CEO Lei Jun in Xiaomi 12 At the press conference ,“ In the next five years, Xiaomi will invest 1000 A research and development fund of 100 million yuan , And officially benchmarked apple in product strategy , Learn from Apple .”

Now , Apple's market value broke the record again , In this market context , Xiaomi and other domestic manufacturers want to seize the domestic high-end machine market , Still need to increase R & D investment , Cultivate innovation ability and core technology , To gain a firm foothold as soon as possible .

Reference link ：

https://newsroompost.com/tech/apple-becomes-worlds-first-firm-to-hit-usd-3-trillion-market-value/5052316.html

https://www.cnbc.com/2022/01/03/apples-3-trillion-market-cap-shows-value-of-share-buybacks-dividend.html