Digital warehouse: iqiyi digital warehouse platform construction practice

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brief introduction

First, let's introduce the overall business situation and data warehouse of iqiyi company 1.0 The design and problems of , For shucang 1.0 The defects of , How did it evolve into a storehouse 2.0 Architecture and silos 2.0 Problems to be solved and goals to be achieved .

This picture clearly shows iqiyi's product matrix , Early iqiyi was a video business , Later, some new businesses were derived from the video business , Focus on video business, around the core IP, It's derived from short videos 、 Small video 、 Chibabu 、 Iqiyi reading 、 Blah Da 、 Bubble 、 Qixiu live 、 Iqiyi knowledge 、 sports 、 E-commerce and many other businesses , From apple trees to apple orchards, the pan entertainment ecological matrix is constructed .

You can see that there are many businesses involved in the product matrix , Each business generates its own data , At the same time, it also has its own unique product form . It is necessary to meet the business oriented data exploration under a specific business scenario