当前位置:网站首页>The new wild prospect of JD instant retailing from the perspective of "hour shopping"
The new wild prospect of JD instant retailing from the perspective of "hour shopping"
2022-06-13 01:52:00 【Jingbit】
10 month 12 Japan , Jingdong, jointly built by Jingdong and dada group “ Hour purchase ” The business is officially released . The new business will bring users a faster shopping experience .
One 、 Jingdong released “ Hour purchase ”, Full force real-time retail
JD news said , Hour shopping is a unified brand of JD real-time retail business for consumers , Corresponding “ The online order 、 Store delivery 、 Hours or even minutes ” Retail model . The hourly purchase business was officially released , It marks JD's comprehensive efforts in real-time retail .
By contrast , Compared with traditional retail business , The biggest feature of hourly purchase is the upgrade of distribution timeliness . At present , Users in Jingdong APP See inside with “ Hour purchase ” Identify the product and place an order , You can enjoy the service of delivering goods in hours or even minutes . according to the understanding of , Hour purchase is fully undertaken by dada group , At present, both parties have established a complete set of contract fulfillment distribution 、 Marketing transactions 、 Commodity management 、 User operations 、 Digital building instant retail solutions .

JD hourly purchase involves the delivery of goods 、 packing 、 transit 、 And so on , How does it work ? according to the understanding of , The business process of hour purchase is as follows :1、 JD front end warehouse relies on massive transaction data , Analyze the consumption ability and habits of different communities , Depict specific portraits of different neighborhoods , Then, through the portrait of the community, we can realize the precise marketing of "buy first, give first" .2、 The purchasing department orders in advance according to big data , And deliver the goods to the designated warehouse , Put on shelves to form inventory . Before the consumer places an order , By analyzing consumers' buying habits and abilities , Big data predicts that users have strong purchasing power , Through the existing logistics system, the physical objects are stored in the designated front warehouse ( Mobile store ).3、 JD.COM APP be based on LBS( Mobile location services ) Position the customer , Show consumers the inventory of nearby mobile stores , After the consumer places an order , Send the order to the mobile store . The deliveryman of the mobile store gets the order , Door to door delivery , To realize “ Hour purchase ”.
Official data show , JD hour shopping service has been connected to 10 10000 full category physical retail stores , Cover the supermarket fresh 、 Mobile communication 、 Digital appliances 、 Medical health 、 Beauty and skin care 、 Home clothes 、 Flowers and plants 、 Cake baking and many other categories .
Two 、 JD.COM “ Hour purchase ” The spirit behind
The hourly purchase business is realized , It is inseparable from JD's comprehensive and mature supply chain system .
At the initial stage of Jingdong development , With the continuous investment in the logistics field, we have established a differentiated competitive advantage , Become the largest e-commerce platform outside e-commerce Alibaba .
Years of investment in logistics , This has made JD's supply chain mature in an all-round way . At present , Jd.com has established a network represented by jd.com's main retail station B2C Pattern , Jingdong fresh 、 Jingxi 、 The origin mode represented by JD logistics origin warehouse , And home 、 Shop 、 Community 3 A segmented local retail supply chain model .
thus , JD has become the only company in the industry with a complete model and a solid layout “B2C Pattern + Origin mode + Local retail model ” Three big five kinds of supply chain enterprises .

Under the three major and five supply chains , JD has also established a nationwide supply chain infrastructure . To be specific , after 18 The development of , JD has made full development in many entity business fields .
Logistics , By 2021 year 6 month 30 Japan , JD logistics has been operating for about 1200 A warehouse . Only the past year , The number of warehouses operated by JD logistics has increased 450 individual , This number is equivalent to Jingdong from 2007 In, it began to build its own logistics to 2017 Total warehouse growth over the decade ; Including the cloud warehouse area of JD logistics management , JD logistics has a total storage area of about 2300 Thousands of square meters , A new year 500 Thousands of square meters .
Commodities and channels , Jingdong group 2021 The second quarter financial report data show that , JD manages more than 900 ten thousand SKU Self operated commodities , Jingdong home appliance stores have been laid out 、 Jingdong computer digital store 、 Seven fresh supermarket 、 Jingdong convenience store 、 Jingdong jingche Club 、 Jingdong Pharmacy 、 Jingdong industrial products intelligent retail stores and other tens of thousands of offline stores ; Jingdong's supply chain is also connected with a million level community supermarket 、 greengrocer 、 The pharmacy 、 The garage 、 Flower shop , And a large number of manufacturing plants in the industrial belt .
Through more than ten years of retail 、 logistics 、 Technology and other infrastructure construction , JD can now help more consumers in remote areas to enjoy high-quality goods and “ That day ” and “ The next day ” Service for , This service has now covered the whole country 55 Ten thousand administrative villages , Effectively help these regions release industrial vitality 、 Promote consumption upgrading and Rural Revitalization .
3、 ... and 、 from “ Hour purchase ” Look at the new yewang of JD instant retailing
Hour shopping is not only the symbol of JD's full-scale real-time retail , It also carries JD's ambition to seize the real-time retail track .
At present , Domestic retail has developed to B2C、O2O、C2M、 The coexistence of multiple types of physical retail .2020 The COVID-19 broke out at the beginning of the year , It accelerates the transfer of users to the Internet , Store to home business 、 Digital retail ushers in new opportunities for development .
Under the epidemic , Giants have started to make efforts in the real-time retail market .2021 Beginning of the year , Alibaba announced that it will Gaode 、 Flying Pig 、 The local life is connected to form the life service section , The overall development is the retail market . not long ago , Meituan flash purchase announced the launch of the first phase “ Billion brand growth plan ” And chain supermarkets “ Hundred cities and ten thousand stores ” action , It will be in the future 5 During the year 100 The transaction volume of flash purchase of brands in meituan has exceeded 10 One hundred million yuan .
Behind the entrance of giants , Instant retailing is becoming the new “ One trillion ” market . According to iResearch consulting research , The size of China's real-time retail market is estimated to be 2024 The year will reach nearly 9000 Billion . Local retail O2O China supermarket is an important category , expect 2020-2024 year , Local retailers are super O2O The compound annual growth rate of market scale will reach 62%.

The release of Jingdong hourly purchase , It will complement JD's weakness in the real-time retail and local living markets . The release of hour purchase , It can not only further improve the shopping experience of JD's existing users , Give them a choice of JD express , It will also attract more non JD users to enter the JD platform , Provide new increment for JD's user growth .
Vice president of Jingdong group and dada group 、 Hehuijian, head of JD Omni channel home business department, said :“ Hour shopping has become an important layout of JD in the retail field , The goal is to penetrate 50% Jingdong users . Its localized supply chain model , It will create the second growth curve for JD .”
In my opinion ,50% Far from JD's goal . In addition to JD's existing users , The goal of JD is to win more local life service markets .
边栏推荐
- Wsl2 + vcxsrv + opengl3.3 configuration
- numpy多维数组转置transpose
- STM32 3*3矩阵按键(寄存器版本)
- Répertoire d'exclusion du transport rsync
- How does Google's audience work?
- matplotlib画图中文乱码
- Quickly set the computer to turn off automatically
- A DPU architecture without CPU: Hyperion
- Record the VMware installation process of VMware Tools and some problems encountered
- Magics 23.0 how to activate and use the slice preview function of the view tool page
猜你喜欢

Developer contributions amd Xilinx Chinese Forum sharing - wisdom of questioning

五、库存查询功能的完善

Calculation of accuracy, recall rate, F1 value and accuracy rate of pytorch prediction results (simple implementation)

Numpy multidimensional array transpose transpose

Plumber game

Jeux de plombiers

Devaxpress Chinese description --tcxpropertiesstore (property store recovery control)

Magics 23.0 how to activate and use the slice preview function of the view tool page

Combining strings and numbers using ssstream

How to learn C language and share super detailed experience (learning note 1 -- basic data types of C language)
随机推荐
ng-tv-focusable
TensorFlow2的Conv1D, Conv2D,Conv3D机器对应的MaxPooling详解
Devaxpress Chinese description --tcximagelist (enhanced image list control)
【软考】软件设计师知识点整理(待更新)
Delphi7 compressed pictures (BMP, JPG, PNG)
Detailed explanation of maxpooling corresponding to conv1d, conv2d and conv3d machines of tensorflow2
rsync 傳輸排除目錄
Magics 23.0 how to activate and use the slice preview function of the view tool page
matplotlib画图中文乱码
How many smart bids does Google have?
六、出库管理功能的实现
Spit bubbles (stack)
TensorFlow 2.x 多显卡分布式训练
Introduction to ROS runtime
D template instance does not match declaration
Padavan mounts SMB sharing and compiles ffmpeg
How do you use your own data to achieve your marketing goals?
5、 Improvement of inventory query function
Unity JsonUtility 无法序列化List
Explanation and application of prefix sum (one-dimensional, two-dimensional)