Hong Kong listed companies transfer cards to acquire 42.5% equity of chuangxinzhong and plan to speed up the distribution of marketing services

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11 month 9 Japan , Move the card （09923.HK） The announcement said , The company has reached the acquisition of Beijing chuangxinzhong Technology Co., Ltd （ hereinafter referred to as “ Create believers ”）42.5% Equity agreement , The amount of the transaction is 1.7 RMB 100 million , Will be paid in cash . meanwhile , In the next three years, no less than 1.6 A net profit of 100 million yuan .

According to the equity transfer agreement , This transaction is completed in four times , Of the amount of the transaction 50% It will be paid to founder at the first delivery , The remaining three payments will be made according to the completion of performance commitments in the next three years .

The annual profit is more than ten million , Who are the founders ？

The foundation of chuangxinzhong is 2018 year 3 month , Is China's leading content effects marketing service provider , Accurate content delivery through audience analysis based on big data , At the same time for advertisers to provide a comprehensive effect marketing strategy 、 originality 、 Effect monitoring and service optimization . Since the establishment of the company , Business volume continues to grow , Highlight the strong growth momentum of the network advertising industry .

As a startup , The financial data of Chuangchun is extremely bright . Within just three years of its establishment , Chuangchunzhong has achieved tens of millions of profits ,2020 Annual net profit is to achieve rapid growth , It is expected that the annual net profit will exceed 3000 Ten thousand yuan . According to the equity transfer agreement , Chuangxinzhong promises to complete the project in the next three years 4500 ten thousand ,5300 ten thousand ,6200 Million net profit , The total is not less than 1.6 One hundred million yuan .

2018 Year begins , The short video industry is growing explosively , Chuangxinzhong management team judges that the budget of advertisers in the future will be more inclined to short video marketing , Decisively change the core advertising form based on pictures into short videos . This shift in business focus has also resulted in significant financial profitability ,2019 The annual revenue growth rate exceeds 500%.

2020 In the first half of , Chuangxinzhong realizes the first consumption of Tencent's new service providers , Become one of the core service providers of Tencent advertising certification , This is bound to promote the further growth of chuanxinzhong's performance .

According to airy Consulting 《2020 Annual insight report on China's Internet advertising market 》 Show , China's online advertising is expected to be in 2022 The annual meeting will break through the trillion mark . The market is expanding , But the market flow presents the obvious head concentration situation , Tencent and headlines 2019 In 2008, it accounted for about 30%; In terms of revenue , Tencent's advertising business has maintained for nearly three years 70% The growth of , The growth rate of the headline system is as high as 180%.

As Tencent advertising 、 Today's headline core advertising agency , Chuangxinzhong uses technology to drive platform algorithm , Provide full chain effect content marketing service for customers . The data shows , Qin Lingjin, the founder of chuangxinzhong, was listed on the new third board of the company Yima online COO、 Executive director ,2007 When I joined Yima online in , Qin Lingjin holds the post of technical director , Responsible for the overall technical structure and development of the company . The core senior management team of chuangxinzhong comes from the original management team of Yima online , The average number of years of employment in the industry is 10 In the above , Have rich industry related experience and resources .

Big buy , Move the card in what game ？

As a Tencent enterprise , Move the card this year 6 It was listed on the main board of Hong Kong in June .

According to the announcement , By 2020 year 10 month 31 Japan , The number of active payment service customers has returned to the pre epidemic level , The number of consumers covered by its payment service is close to 6 Billion , And continue to maintain quarter on quarter growth ; The number of transactions for application based payment services is in 2020 year 7 Month to 10 Continued to grow rapidly during the month , a 2020 During the first half of the year, the total number of transactions increased by more than 30%.

The offline traffic obtained by the mobile card payment business has rapidly expanded the offline marketing scene . “ Aggregation ” As its advertising precision marketing platform , Data management platform driven by artificial intelligence and machine learning （“Data Management Platform”, namely DMP） At the core , On the basis of payment business flow , It's expanded. Come on 、 Parking 、 Supermarket retail 、 Nearly ten offline traffic scenarios such as colleges and Universities ; It also benefits from the multi-directional linkage effect between the card transfer payment business and various technology enabled commercial products and services , We have accumulated e-commerce 、 game 、 Online education and other industries, a large number of advertisers resources .

according to 2020 The mid-term results show that , The proportion of revenue contribution of science and technology enabled business service sector 2019 Year of 2.9% Rise to 17.8%, Among them, the revenue of marketing service increased to 11 times , Contributed to science and technology enabling business services sector about 75% The income of the . According to the latest data in the announcement ,2020 year 7 month 1 solstice 2020 year 10 month 31 Japan , Mobile card advertising precision marketing platform business exposure compared to 2020 It has nearly doubled in the first half of this year , This cooperation with chuangxinzhong will further realize more efficient digital content effect marketing service for mobile card .