Amazon, express, lazada, shopee, eBay, wish, Wal Mart, Alibaba international, meikeduo and other cross-border e-commerce platforms evaluate how Ziyang account can seize traffic by using products in th

The dividend period of Amazon's new products is 2 Around the week . After the seller uploads the product , Amazon search engine will automatically crawl listing Keyword information in , Then push your products to the corresponding users according to the buyer's purchase and search behavior . If a large number of users click to buy your product , Amazon will increase the exposure of your products ; If no user clicks to buy your product , The product flow will be greatly reduced , So the seller must seize this opportunity , Otherwise, it will be difficult to promote the product in the future .

One 、Listing Importance

As we have said , Amazon pushes your products , Is based on listing Information about , So the product listing Keywords directly determine the target user group of the pushed product .listing First principle ： Try not to change it , Because every modification will affect listing The weight . Sellers should seize the time to write well in the early stage .

Key words source ：（1） Amazon foreground search drop-down list ： It is the buyer's favorite search term ;（2） In the title of similar products ： This is selected by the seller ;（3） In the comments of competitive products ： Look for several words that appear most frequently in similar product reviews .

After Amazon recommends products to users , Pictures determine the click through rate . For the main picture of the product , The requirement is that the seller wants to buy it after reading it , And it must be different from other similar products . Other pictures can highlight the selling points of products , Highlight local details , Plus the scene map , Give buyers room to imagine . When taking photos of products , Pay attention to the presentation form . It's better to use SLR / Digital camera , Because the clarity of the picture is very important .

 

Two 、 Related marketing

Affiliate marketing means that buyers buy two products at the same time , Therefore, there is a correlation between these two products . If a large number of customers buy the same two products , When new buyers click on each other's products , Your product will also be displayed on the other party's page , In this way, the exposure of the product can be greatly increased . There are three common ways to increase affiliate marketing ： promotional bundles 、 Make variations and advertisements . The first two are to connect yourself with your products , Advertising can also be linked to other products .

1. promotional bundles

Set up Promotion Medium Add both to cart, After binding two products with strong correlation , There will be a connection between the two ( Such as mobile phone membrane and mobile phone case 、 Makeup brushes and makeup brush cleaners ).

2. variant

By making variations of the product , You can quickly guide other styles through popular styles , In this way, Amazon will also give more traffic to variants .

3. On site advertising

If you want to connect with others listing, The seller sets the common keywords of the products you want to associate in the manual advertisement . When consumers enter the listing when , Your advertisement will appear . If you click or buy your product many times , These two products will be related . This way is to be associated with hot products , Because hot products come with their own traffic , If there is a correlation effect , The exposure of the product will be greatly increased ！

On the platform of cross-border e-commerce ,Review Factors that directly affect Amazon's evaluation of seller accounts , Affect the product Listing Exposure and flow , Thus affecting product sales . without doubt ,Review The importance of is self-evident , Any seller wants to expand their store , Will pay attention to themselves Listing Of Review Number and stars . however Review It's not easy to get , Foreigners' shopping habits lead to low retention rate , Especially for a new Listing, Without any comment Listing, Operation and promotion are really embarrassing . Therefore, many Chinese sellers will sharpen their brains and obtain them in various ways Review, Evaluation is one of the preferred expansion channels for many sellers .

What is the evaluation ？

Why is it so important ？

What advantages can evaluation bring ？

Evaluation （ Supplement order ）, I believe this word is for most sellers , It must be no stranger , Because we all know that it can quickly help our products add comments , Get ranking , Make a hit .

Mention the importance of evaluation , As a seller, everyone knows it . In the era of rapid development of e-commerce industry , Everyone will go to the shop Review, I also know that there is a difference between Buyer show and seller show in online shopping . If the Buyer show is really good , Will be very decisive to order .

So Amazon's buying rate 、Review It's very critical , It can not only increase the conversion rate of flow , It can also indirectly affect A9 Algorithm ranking . When your ranking ranges from tens of thousands to thousands , From thousands 、 When hundreds of people squeeze in , More buyers will see your products , Then the order volume of products will increase by leaps and bounds . Therefore, evaluation can play a very important auxiliary role .

It can be understood as , When ranking higher and higher , It will bring more traffic and sales .

Evaluate the importance of autotrophic numbers :

The autotrophic number mentioned here is not a machine brush first , Automatic registration through script Browse 、 Place an order 、 Comment on , This kind of operation can easily be judged as operation comment by Amazon big data detection indifference operation . Next, we will talk about the autotrophic number through the camouflage and construction of equipment IP Browse through manual registration and simulated human operation 、 Place an order . It can be regarded as a more controllable way of evaluation , It is manifested in several aspects ：

One ： The evaluation time and quantity can be controlled by yourself , You can give it to yourself anytime, anywhere Listing Evaluation to improve the weight .

Two ： Save evaluation cost , Low account cost , First hand resources （ Foreign mailbox 、 Address 、 cell-phone number 、 Student members ） It doesn't add up to 10 element , It's more than enough to pay a high commission , There are also regular gift cards and exchange rate differences to earn .

3、 ... and ： The quality of their own number is relatively controllable , With IP Also pure IP, I won't place orders in large quantities , And don't use duplicate resources . such as IP、 Delivery address, etc , I have a good idea , Now many big sellers basically have their own evaluation teams to cooperate with the operation , Of course, there are a lot of pits in the evaluation of autotrophic number . For example, there are some investment promotion companies with immature technology in the market , Sell now , To attract investment 、 To join in 、 Harvest small white leeks in the name of teaching , Sell evaluation equipment 、 Selling account number , A device sells for thousands of yuan , One account is hundreds of . In fact, these costs are very low , There are also many liars , Everyone must polish their eyes .

Raising numbers is a matter of technical content , First, understand the risk control mechanism of the platform , Based on the experience of five or six years of evaluation , The key point of the evaluation is , Need to have pure IP Environmental Science 、 Formal and reliable buyer information 、 Credit card or gift card , Number maintenance and evaluation methods adjusted with risk control, etc .

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