Zhengzhou zhengqingyuan Culture Communication Co., Ltd.: seven marketing skills for small enterprises

When you don't have a large budget , Marketing can be a challenge , But small business owners can do many things to attract and maintain a customer base . The rise of digital marketing makes it easier for small business owners to find a way to establish their presence and attract informed buyers .

Zhengzhou zhengqingyuan Culture Communication Co., Ltd Think , Before your company starts marketing products , It helps create the buyer role you want to achieve through promotional materials . Once you have the ideal customer , You can choose a variety of marketing methods . Most of them are low-cost or cost-free strategies （ Sometimes called guerrilla marketing ）. You can use different methods at different stages of the business cycle —— Or you can use them immediately from the beginning of your business .

When you build your business , The first thing you need to ensure is the customer base . With a decent printer 、 A phone and a networking device , You can organize a fairly extensive advertising campaign , Without paying for space . We will study them in more detail 7 A small business marketing technology .

1. Leaflet

This is the carpet bombing method of cheap advertising . You find an area where you want to do business , And distribute the leaflets to all mailboxes within reach . Your leaflet should be concise , Highlight the services you provide or the products you sell , And provide contact information . Provide free assessment 、 Coupons or discounts will never be hurt .
2. posters
Most supermarkets 、 Public places and shopping malls provide free bulletin board space for announcements and advertisements . This method is accidental , But you should try to make your poster reasonably visible , And has a removable label , Customers can show these labels to get discounts . Set each position to a different color , To get ideas from the tabs that generate the most leads . If a region generates most potential customers , You can better position your activities （ Leaflet 、 Advertisements in local media catering to these areas 、 Cold call, etc ）

3. value-added

value-added （ Or value-added advertising ） Is a strong selling point of any product or service . On the face of it , Value added is very similar to coupons and free evaluations , But they are designed to improve customer satisfaction and widen the gap between you and your competitors .

Common value-added includes assurance 、 Repeat customer discount 、 Scorecard and recommendation rewards . The decisive factor for customers to choose between two similar stores is the store that provides the point card or the preferred customer card . You don't have to promise that the moon will add value . contrary , Please state that customers may not be aware of some contents of your products or services . When making advertising materials , It is very important to emphasize value-added .

4. Recommend network

Recommendation network is priceless for enterprises , This usually includes customer recommendations , Encourage them with discounts or other rewards for each recommendation . however , The recommendation network also includes enterprise to enterprise recommendations . If you ever find yourself saying ,“ We don't do it here / sell , But on the street X do ”, You should make sure you get recommendations in return .

When dealing with white-collar jobs , This network is even stronger . The lawyer referred people to the accountant ; Accountants introduce people to brokers ; Financial planner refers to a real estate agent . In each case , This person puts his professional reputation on recommendation . No matter what business you are in , Please make sure that the recommendation network you create has the same prospects and commitment to quality as you .

As the last point of recommendation network , please remember , Your competitors are not always your enemies . If you are too busy to accept work , Then throw it to them . Most of the time , You will find rewards . Besides , If the customer has to wait too long , May damage your reputation .

5. To follow up

Advertisements can help you find a job , But what you do after work can usually become a more powerful marketing tool . The follow-up questionnaire is one of the best sources of feedback about the progress of your advertising campaign .

Why do customers choose your enterprise ？
Where did they hear about it ？
What other companies have they considered ？
What produces the greatest customer satisfaction ？
What is the least satisfied with ？
Besides , If your work involves customers , Please make sure to put the leaflet in the nearby mailbox , Because people with similar needs and interests often live in the same area .

6. Telephone

Cold call —— Whether by phone or door-to-door —— For many small businesses, it is a baptism of fire . Cold calls force you to sell yourself and your business . If people can't buy you （ The people they talk to ）, They will not buy anything from you . On the phone , You have no advantage of smiling or talking face to face —— The telephone is a license for people to be as mean and sudden as possible （ We all felt guilty about it ） . However , When you face potential customers , Strange calls do make you stand up and think and encourage creativity and adaptability .

7. Internet

It's hard to exaggerate the importance of the Internet in building successful enterprises . In the past 50 In the year , Marketing methods remain almost unchanged , In addition to the birth and rapid development of the Internet . At least , Any company （ Even local cafes ） There should be no website without important details such as location and time .