In the digital age, why should enterprises make digital transformation?

Let's talk about the major events in the business world in recent years , It has affected the fundamental context of the enterprise and the market , No matter what the summary is, the figure of digital transformation is absolutely indispensable . Not to mention the concept of digital transformation , From the practical action of the enterprise , Numerous state-owned enterprises 、 At the time of reform, central enterprises have announced their digital transformation plans , Take digital transformation as the basic path of future development , After that, enterprises from all walks of life and from different fields also started the pace of digital transformation , It can be said that digital transformation is regarded as the basic mode of future enterprise development .

Why digital transformation

With the development of the national economy , And big data 、 Cloud computing 、 Artificial intelligence 、 Internet 、 The Internet of things and other new generation informatization 、 The development of digital technology , Great changes have taken place in the demand of users and the market for products and services , So that some have not been reformed for a long time , Enterprises that do not upgrade and optimize are facing great challenges .

The emergence of mobile Internet has completely accelerated the popularization of digitalization in the society , Electronic Commerce 、 Online consultation 、 Express delivery 、 Digital related service applications such as video entertainment occupy people's daily life , It also enables platform enterprises to embed more online service functions , Increased people's interest .

On the other hand , The large-scale application of digital products and services also makes the digital economy 、 Data value has been valued by many enterprises . Let's start with the digital economy , According to statistics ,2020 The scale of global digital economy reached 32.61 Trillions of dollars , And GDP The total proportion is 43.7%, Among them, the scale of China's digital economy has reached 5.4 Trillions of dollars , And maintain 9.6% High growth of . Compared with the digital economy , The data value is mainly reflected in the upgrading of enterprises , Improve the business development level and decision-making ability of the enterprise , Improve the demand capacity of R & D and production in the market and user groups , Improve the operation efficiency of the enterprise .

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Digital transformation has had a profound impact on enterprises in all walks of life , Redefined a large number of original business processes of the enterprise 、 Management mode 、 R & D and production standards, etc , Improve the business innovation ability of enterprises . In addition, digital transformation also makes enterprises start to be user-centric , Really put demand first , Through fine management 、 Targeted promotion 、 Intelligent decision making, etc , For traditional supply chains 、 Traditional marketing methods and traditional management standards have been fundamentally reshaped .

The role of digital transformation

With the development of society , The market competition is becoming more and more intense under the dual influence of more and more enterprises and smaller and smaller market increment , Some have long adhered to the traditional operation mode , Enterprises with less reform and innovation have become more and more difficult to adapt to the changing market , Digital transformation is needed to bring new development drivers .

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Talking about the role that digital transformation brings to enterprises , First of all , With the affluence of material life , People's demand for products began to turn , Enterprises can conduct detailed user and market research , Make user portraits and market analysis , Make corresponding products according to requirements , Reduce unnecessary trial and error costs , Speed up the innovation of product replacement .

second , Through digital transformation , Enterprises can carry out information construction , Transform the traditional business process into information , Integrate complex business processes into a large platform , Realize efficient unified processing in the remote , Improve the operation efficiency of enterprises .

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Third , Through digital transformation , Enterprises can use business intelligence BI Convert data into information , Making visual reports directly serves the front-line business department personnel , Or serve the department management of the enterprise 、 The management decision-making level of the subsidiary company and the top management level of the enterprise , Improve the accuracy and timeliness of decision-making .

Fourth , Through digital transformation , Enterprises can fine manage , Make corresponding digital marketing promotion strategies for different user groups , Research and develop products that serve different user groups , Formulate different operation plans, etc . Form a unique style in the market , Form differentiated competitive advantage .