What should we pay attention to when doing social media marketing? Here is the success secret of shopline sellers!

You should set a goal for everything , Then work towards your goal .Shopline Sellers should also do social media marketing ——

One ．Shopline What goals should sellers achieve in social media marketing ？

1. Improve brand awareness .

Reach more people , Increase the likelihood that your brand will be seen by the right people . You can show the number / coverage 、 give the thumbs-up 、 Share 、 Mention or any other sign that someone has read your post to measure this .

 2. Create demand for products .

Make people interested in your products through relevant inspiration or education , You can click through your website , Products added to cart , Or comments from interested customers / Message to judge .

3. Get leads and customers .

Refers to paying customers , Or at least someone you can promote sales through their email .

4. Build a network of partnerships .

Work with netizens or like-minded brands Online marketing Or joint marketing activities .

5. Cultivate loyal fans .

Cultivate a loyal audience willing to receive your message ; Don't exaggerate the number of your fans with fake or purchased fans . You need to build a real community , It consists of people who are interested in your product and are willing to promote your content or product to others . You can measure this by increasing or losing followers in a specific time , Or through your participation （ Divide the total number of participants by the number of followers ） To measure .

6. establish Social identity .

Getting customers / Positive comments or content generated by online celebrity , These comments or contents are of positive significance to your product , And may be used for other marketing work .

 

7. Provide customer service .

The existence of social media will make you face customers' problems 、 Complaints and inquiries . therefore , One of your goals is to support customers , Or lead it to another priority private channel . One way to measure this is by your response time to private messages .（ for example , This will badge The form is displayed in your Facebook On the page .）

8. Become the thought leader of the target market .

Social media provides you with a voice , You can not only use it to participate in the dialogue , You can also turn them in the direction you think they should go , And build credibility around your products or services .

Everything you do should meet one or more of these goals , The ideas and new strategies you plan to test should be evaluated based on their potential to achieve these goals .

Two ． How to better achieve social media marketing goals ？

Nowadays, there are more and more social media platforms , Management is very cumbersome . Although many independent station sellers have invested a lot of human, material and financial resources , The effect is still not satisfactory . There is a smart independent station operation plug-in that senior cross-border e-commerce operators all like called SaleSmartly, It is an independent station tool for Chinese sea customers , Including online chat 、 Customer Service Center 、 Marketing automation 、 Four modules of marketing data insight , Subscribe new customers to 、 Online sales 、 Secondary marketing gets through , Comprehensively improve the conversion rate of independent station customers . Statistics show that , The average customer complaint rate of the merchants used has decreased 50%, Income increase 30%, Improve customer service efficiency 100%, Reduce business operating costs 40%.

SaleSmartly Support multi-channel messages （（Facebook 、Messenger 、 Line 、 Instagram 、 Telegram 、 WhatsApp etc. ） Integrated unified reply , also  AI Intelligent robot replies automatically , It greatly improves the execution efficiency of social media marketing .

SaleSmartly Official registration link ：https://www.salesmartly.com/?source=CSDN-YXMJ704