Tiktok launches multilingual subtitles and translation tools

TikTok Announced the launch of automatic subtitle generation Of translation tool

7 month 22 Japan ,TikTok The official website announced that the platform will launch new subtitles and translation tools , Reduce language barriers for users .  

The first supported languages include English 、 Portuguese 、 German 、 Indonesian 、 Italian 、 Korean 、 mandarin 、 Spanish and Turkish , It has the functions of automatically generating subtitles and translating text stickers .  

meanwhile TikTok Express , The above tools are still in the early development stage , Currently, it is only available in a few videos , The platform hopes to expand the availability of this tool in the coming months .

TikTok The average user usage time exceeded for the first time YouTube

Social networking platform TikTok It has become one of the global mainstream platforms , According to the latest news ,TikTok In the first quarter of this year, the average monthly usage time of each household reached 23.6 Hours , Surpass for the first time YouTube Of 23.2 Hours , It means TikTok Users spend an average of 47 Minutes on the platform .

The report also states that , First quarter of this year ,TikTok The average monthly user of is more than 15 Billion , Become the fifth largest application in the world .TikTok Users' quarterly consumption reaches 8.4 Billion dollars , Year-on-year growth 40%. The United States continues to be the largest source of growth for the platform , American users are in TikTok Consumption on the platform increased year on year 1.25 times .  

TikTok Advertising revenue in the United States is expected to reach 59.6 Billion dollars , yes last year Of 2.8 times

According to market research company Insider Intelligence The latest released forecast data ,TikTok Advertising revenue in the United States is expected to reach 59.6 Billion dollars （ about 402.8 RMB ）, This is about 2021 Annual data 2.8 times . It even predicts TikTok Advertising revenue will be 2024 In more than YouTube.

Market research company said , Despite Google and Meta Still the king of the digital advertising market , but TikTok The growth rate of is too fast . up to now .TikTok It continues to attract a large number of new users , This may be attributed to the rise of the short video market after Apple updated its privacy policy .

According to the analysis of American industry information website , Apple's new privacy policy will make advertisers unable to judge whether Apple users have seen advertisements , So they have to rush to find new ways to contact consumers .Meta And Google's digital advertising business is deeply affected .

But yes TikTok Come on , That's good news . Because in the process of companies transferring advertising spending to new areas , A large part of the advertising business has been deployed to TikTok Led by the short video platform .