What do fast fashion brands care more about?

21 century , People pay attention to individuality , This requires constant development and progress of fashion , In terms of lifestyle ,“ Fast fashion ” It has been popular in metropolises all over the world . Young men and women are getting faster in terms of consumption patterns and pace of life , Such as ： Fast spending 、 Quick update 、 Quick rejection, etc . so to speak , Fast fashion is strongly infiltrating into the veins of international metropolises , meanwhile , Pragmatic consumption is becoming the mainstream .

In the fashion world “ fast 、 malicious 、 accurate ” Fast fashion, which is the main feature, drives the global fashion trend , Always follow the seasonal trend , Ensure that the window display frequency conversion cycle . From the perspective of market competition , The reason why fast fashion can be favored by consumers , It is because brands operating in the fast fashion mode can provide a wealth of 、 Diversified products , Improve the fashion selectivity of consumers ; On the other hand , Compared with slow fashion , Fast fashion brands are cheaper , High cost performance , Low brand premium . at present , The basic strategies to achieve fast fashion include : Many varieties 、 Small batch 、 Networking 、 Informatization and so on .（sofastsoft . com）

For fast fashion brands , Its core is “ fast ”, There must be enough products to strengthen consumers' experience of fast fashion brands , As long as the difference is set for the online and offline product portfolio , Then the consumer experience will be weakened , This is equivalent to a disguised form of consumer “ Online guidance ”, Online consumption experience is better than offline consumption experience “ see 、 feel 、 chat 、 try ” Much weaker .

For fast fashion brands , Pay more attention to information construction , Emphasize the quick response capability of the supply chain . at present , Most domestic garment enterprises still follow the ordering system half a year in advance , Its benefit is to the production cost and delivery time 、 The control of product quality is relatively easy to grasp , Enterprises can mainly focus on marketing , But compared with foreign countries , Chinese clothing manufacturers are still in the development stage , The concentration of brands and capital is relatively scattered . Because of that , Many clothing enterprises focus on marketing , As a result, logistics and supply chain become “ lasting and dull pain ” instead of “ Short pain ”, Is important but may not be urgent . But with the impact of fashion trends on China's garment industry , Many companies attach importance to improving the quick response ability of logistics and supply chain , Have a more efficient and flexible ordering system , Can grasp the store information in real time , Ensure from the design 、 production 、 Delivery in 15 Days to complete .

For fast fashion brands , Pay more attention to the construction of bulk cargo collection capacity of warehousing and distribution centers , That is, order processing 、 Sorting and distribution capacity , Instead of building storage capacity . At present, the fashion trend of clothing is changeable 、 In the market environment where personalized consumption is prominent , Inventory brings great trouble and cost pressure to enterprises . When the enterprise has inventory , There will be storage costs , This expense includes the opportunity cost that the capital occupied in the inventory can not be reinvested and the rent of storage site 、 Insurance and other storage related expenses . therefore , To save storage costs , Enterprises should try to keep the inventory level down , Pay more attention to the construction of logistics . give an example ：1. Local brands ： It has its own design team and strong self owned or outsourced manufacturing capacity , The demand for warehousing and order fulfillment system is obvious ;2. Foreign brands , General design 、 Production is globalized , The logistics system is mainly to meet the seasonal needs of its agents and stores , therefore , The demand for storage capacity is not huge , The demand for the order fulfillment system is relatively explicit .

For fast fashion brands , Pay more attention to the construction of clothing e-commerce sales channels , Enhance the logistics capability to meet e-commerce . Compared with the logistics distribution center of traditional enterprises , The distribution center process of e-commerce companies is more complex , Small and large orders , All of them are picking and disassembling , Strong requirements for timeliness , Therefore, its logistics system needs more targeted planning and construction . Besides , E-commerce companies including clothing companies need complete information systems , When the number of orders to be processed by a single warehouse reaches a certain level , It also needs efficient automatic logistics equipment to fulfill orders quickly and accurately .、

For fast fashion brands , Pay more attention to the coordination and management ability of the third-party logistics , To improve the level of logistics distribution and customer satisfaction . In order to gain competitive advantage in the market , So that our products and services can really be implemented in the national market , Different garment enterprises have chosen different logistics development modes . Some enterprises choose to build their own logistics system , Some enterprises choose to cooperate with third-party logistics to complete commodity distribution .