The price reduction of iphone13 is just a show. Consumers are waiting for iphone14

stay iPhone14 There is still more than a month to go on the market , Apple suddenly announced on its official website iPhone13 The price 600 element ,iPhone12 The price 500 Yuan and other promotional activities , And limit 7 month 29 The day is coming 8 month 1 Japan 4 Days time , It seems that such a discount is quite large , But if it's with 618 The comparison becomes meaningless .

iPhone13 Today, the self selling price on the official website and e-commerce still reaches 5999 Yuan Qi , This is giving 600 After the discount of RMB 5399 element ; In contrast 618 period iPhone13 The maximum price reduction is 1201 element , The price is as low as 4798 element , Now iPhone14 The release time of is closer ,iPhone13 The discount is better than 618 less , Consumers will not be moved .

from 618 Estimated sales volume iPhone14 Consumer demand before listing has been fully met , The sales data of an e-commerce shows ,4 month iPhone13 Only 29 Thousands of , here we are 5 Month in iPhone13 The price 1001 After yuan, the sales volume soared to 84 ten thousand ,618 Greatly promote and pull iPhone13 stay 6 Month increased to 198 Thousands of ,5 The month and 6 The total monthly sales volume is 4 Near the end of the month 10 times , This almost wiped out the demand in the next few months .

And that is iPhone14 There is still more than a month to release , Attach great importance to iPhone For Chinese consumers with changing appearance -- A more special appearance can be better installed , There are still plans to buy iPhone I'm afraid they will wait for the appearance to change significantly iPhone14, It's hard to be right iPhone13 cardiac .

In fact, Apple's promotional activities this time are only 4 It can also be seen that Apple doesn't have much expectation for this sales , It is more to stimulate consumers' interest in iPhone The impression of , Let consumers always remember the apple brand , This may be the purpose of this price reduction .

Today's apple is at its best ,2021 year iPhone The sales volume of has reached a record 2.37 Billion parts , However, mobile phone sales in the global market fell slightly , This means that apple is growing against the trend .

In the top selling mobile phone rankings ,2021 The year is a glorious moment for Apple , Not only new iPhone13 Hegemony ,iPhone12、iPhone11 Even iPhoneSE2 All on the list , Occupied the best-selling mobile phones TOP10 Of 7 A place , Android phones are all on the list 2000 Yuan Yuan 500 Yuan mobile phone , It shows that Android phones have no space in the high-end mobile phone market .

In the first half of this year, apple continued to dominate the high-end mobile phone market , The sales volume of domestic mobile phone brands fell by up to 40% in the first quarter , Apple is growing against the trend 17%;4 The month was iPhone Off season , Apple has won the first place in China's mobile phone market ; Next 618 Apple once again dominates ,iPhone13 The sales volume of one model surpassed that of the next 19 The sum of sales of domestic mobile phones .

iPhone14 Because the pill screen design is used for the first time , The appearance change made famous apple analyst Guo mingpeng think iPhone Will be quite popular , This predicts iPhone14 The stock volume of will reach 1 Billion parts , It is expected to set a new record for sales , In order to meet Apple's demand for stock , Recently, Foxconn has massively recruited employees and given high bonuses , It can be seen that the order quantity of apple is really large .

On the one hand, Apple has a unique software and hardware system , The brand appeal is not comparable to Android mobile phones ; On the other hand, Android phones have almost no innovation ability , Android chips are all assembled chips , The camera of Android mobile phone is rolling in parameters iPhone, But in actual photography, it is not as good as iPhone, Plus the demand of consumers , thus iPhone It has become the only high-end mobile phone recognized by high-end consumers .