Why is cross-border e-commerce so popular? Papaya mobile takes you to find out

Whether to choose cross-border e-commerce or domestic e-commerce from scratch has always been a difficult problem for many enterprises . The global market in the post epidemic era , According to the habits of consumers, it is gradually changing from offline sales to online sales . The saturation of domestic e-commerce platforms and the vigorous development of cross-border e-commerce have made many businesses turn to cross-border e-commerce .

In this article, the author will analyze the industry background and industry advantages , Analyze why cross-border e-commerce can be favored by enterprises , Finally, I will take the papaya movement as an example , Tell enterprises how to make use of such experienced cross-border service providers' low-cost operation and high profit operation to make their development prospects bright .

Before introducing what cross-border e-commerce is , Let's first learn about the development of cross-border e-commerce ： As a young industry that has only gradually emerged in recent years , The achievements of the cross-border e-commerce industry can be described as very brilliant . According to the data of the customs cross-border e-commerce management platform , In the past two years of repeated outbreaks , Domestic cross-border e-commerce continued to maintain rapid growth. The total import and export volume through the customs cross-border e-commerce management platform increased from 2015 Year of 360.2 Billion yuan to 2021 Year of 1.98 Trillion yuan , New business forms and models have become a new driving force to promote the transformation and upgrading of foreign trade and high-quality development .

What is cross-border e-commerce

Cross border e-commerce refers to the relationship between buyers and sellers in different countries or regions , Commodity transactions completed in the form of e-commerce , Cross border e-commerce can also be divided into import cross-border e-commerce and export cross-border e-commerce . As an industry that has been paid close attention to , In recent years, the scale of cross-border e-commerce enterprises in China has become larger and larger , The development space is getting better and better .

according to 《2020 China's export cross-border e-commerce trend report 》 Data show that , Recent years , China's cross-border e-commerce is more and more widely distributed , From the previous focus on the Pearl River Delta 、 The Yangtze River Delta continues to expand inland , The number of sellers in the Yangtze River Delta has risen by nearly 9 Twice as many , Sellers in the Pearl River Delta have also increased 6 Times the size . Last year, China's cross-border e-commerce import and export volume reached 1.69 One trillion , The proportion of cross-border e-commerce exports in the total 70%, increased 4 become .

The above data all illustrate a problem , That is, cross-border e-commerce is developing rapidly , It is a new opportunity for enterprises to switch to cross-border e-commerce . that , What are the advantages of cross-border e-commerce that can attract so many enterprises ?

Advantages of cross-border e-commerce

In recent years , With the continuous popularity of mobile Internet , Coupled with the continuous optimization and upgrading of modern intelligent logistics system 、 Online payment security and the continuous improvement of the ecosystem , as well as “ the Belt and Road ”“ Go out ”、“RCEP” And so on , Export cross-border e-commerce has obtained unprecedented development opportunities , At present, it is in the fast lane of development . In this era background , The advantages of cross-border e-commerce have become obvious .

1. The competition in the domestic market is fierce , Enterprises look for new exports

Since the maturity of domestic Internet and logistics technology , Many traditional enterprises have started to do e-commerce trade . Then the rise of live broadcasting technology , It also makes the already crowded domestic e-commerce more saturated . TaoBao , Tmall , Pinduoduo and other domestic e-commerce platforms use platform features to attract different target consumer groups , So as to make the commodity homogeneity and fierce competition . The increase of advertising traffic cost has greatly reduced the sales scale and profits of many domestic businesses . Many domestic enterprises have changed their thinking , Try to be a cross-border e-commerce to explore overseas markets .

2. The demand for overseas cross-border commodities has increased

Affected by the epidemic , The economy of many countries has entered a downturn . Overseas consumers stay at home , The frequency of homestay is also getting higher and higher . Overseas businesses have to close their offline stores due to the epidemic , And consumers can only buy goods online . according to Shopee The latest data released on the official website for the promotion of this year's "double 12" , The double twelve is only two hours away ,Shopee The number of products sold by the platform exceeds the average day 13 times . Fashion accessories 、 Beauty care 、 Living at home 、3C Electronics is the most popular cross-border category made in China . Enterprises export commodities through cross-border e-commerce platforms , It is an affordable choice for overseas consumers , It can also enable enterprises to use overseas channels to enhance market reputation .

3. National policy support , Increased support for cross-border E-commerce

In recent years , The state has repeatedly issued relevant policies and regulations to improve the existing cross-border e-commerce , It is easier to support enterprises to switch to cross-border e-commerce . for example 2021 year 10 month , The Ministry of Commerce 、 Central network information office 、 Issued by the national development and Reform Commission 《“ the 14th Five-Year Plan ” E-commerce development planning 》, It is required to actively promote the development of cross-border e-commerce , Strengthen the global layout of the digital industry chain . According to the ECOSOC report ,2021 In the first half of the year, the number of cross-border e-commerce financing reached 29 rise , Total amount of financing 78.1 One hundred million yuan , Same period last year 18.4 Billion yuan up 324%. In terms of financing , The capital market is gradually warming up , Will also boost 2021 In, cross-border e-commerce maintained a rapid growth rate . With the support of national policies , It is easier for enterprises to develop cross-border e-commerce .

4. Internet technology is mature ,SaaS The platform serves offshore enterprises

The transformation of domestic e-commerce goes to sea , Cannot do without SaaS Platform services .SaaS The mature application of technology provides a strong growth environment for domestic businesses to transform into cross-border e-commerce . For enterprises moving to overseas markets , It is a low-cost way to establish an independent station of your own brand . Today, , Compared with entering a third-party cross-border e-commerce platform , Small and medium-sized enterprises with small traffic are more suitable for independent stations . By using SaaS The technology of station building and operation management reduces the marketing cost of enterprises for independent stations . Independent stations can help cross-border enterprises attract off-site traffic , Build brand image , Finally realize the brand premium and obtain high profits .SaaS Service providers launch SaaS platform , Covering the selection 、 purchase 、 logistics 、 marketing 、 Finance, etc , Serve a group of cross-border enterprises .

at present , There are many offers at home and abroad SaaS Enterprises served by the platform , A good SaaS Service provider , It can greatly reduce the time cost of enterprise self-study and the cost of operating independent stations . Help enterprises to quickly position themselves in the market , Find the right track one step faster . The transformed sellers are faced with a mixed market situation , You need to polish your eyes and find a long-time experienced SaaS Service provider .

Papaya move ： Point out the way of cross-border marketing for overseas enterprises

Most e-commerce sellers are still at the stage of generating data in enterprise management , Data reports often lack multi-dimensional analysis or presentation paths . Based on this problem , Papaya mobile as a practitioner 13 Established cross-border e-commerce in SaaS Service provider , Through years of continuous accumulation , Be able to give advice to the enterprise in many aspects . Papaya is moving from " advertising " Provide marketing data analysis services 、 Intelligent delivery and other application layers .

According to the operation process of cross-border e-commerce enterprises , Coverage from station building 、 Top grade 、 advertisement 、 Test to homepage management 、 After sales and other information flows , And the operation and management links are finely split , Realize the refined operation for the seller under the data drive . And papaya moves SaaS The advantage of papaya orange is also very prominent , Five business modules that basically cover the daily use scenarios of users ： Launch Management 、 Data management 、 Customer management 、 Payment management and marketing management .

Take its launch management module as an example , It can not only help users accurately connect with the traffic platform API, Batch creation 、 Control advertising assets , Provide fast and accurate management and control of users' advertising assets , At the same time, papaya mobile also uses big data algorithm , Provide users with recommended advertising optimization model services , Provide automated batch optimization advertising , Services that customize advertising optimization strategies , Reduce customer losses , Increase conversion rate .

In addition, papaya orange is the first one button POST Automatic delivery tools can make enterprises no longer worry about advertising materials , Just enter your favorite ad link , You can automatically get the advertising materials in the link , Refresh the material . In this way, sellers no longer have to worry about the low quality of advertising , Give enterprises more advertising ideas .

Cross border e-commerce such as papaya mobile SaaS With the blessing of tools , The hematopoietic capacity of cross-border e-commerce has been greatly strengthened , It can not only reduce cost and increase efficiency , At the same time, it is also of great help to the healthy growth of enterprises .

What is cross-border e-commerce ? What advantages does it have ? I believe that after the above introduction , Everyone's understanding of this problem has gone further . The support of the national policy is still continuing , The power of going to sea is fermenting , Enterprises want to quickly get started with cross-border e-commerce , You need to find a senior service platform . If you also want to engage in cross-border e-commerce , You can take you across the coastline with the help of cross-border service providers like papaya mobile , The rapid growth .