SEO builders, what are the unspeakable hardships?

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SEO Builder , It seems like a good job , can SEO The status of builders in enterprises is not high , Sometimes it's even worse ,SEO The builders have a lot of bitterness to talk about , Most of this is SEO This profession is limited to .

that ,SEO Builder , What unspeakable bitterness ？

According to the past to do Baidu SEO The company's experience , We will elaborate through the following ：

One . Hard work but can't be understood

Compared to the average company ,SEO The builder's job , It's not like other jobs. You can finish your job every day , A responsible SEO The builder should not only finish the daily work, but also think about the optimization strategy of the website , These include ：

1. Analyze competitor websites

2. Learn about search engine dynamics

3. Do website further plan

This set of work is done , Will waste a lot of time , But it doesn't understand SEO People in the industry will feel that you are idle , The reason SEO The main reason why some of our work can't be understood is that some work can't be quantified .

Two . It's easy to do useless work

meanwhile SEO There is another fatal feature of work , The work you're doing may not have the same optimization results at all , It will appear that your work in the company for a few months may not have a good result , Even an algorithm fluctuates , Website ranking will drop , Lead to seoer Every day I'm scared .

There is no way , Search engines are this feature , Even if you don't have SEO cheat , But the strength of competitors' optimization has increased 、 Search engine misjudgment and so on , Will lead to your website ranking in vain .

3、 ... and . There's so much to understand

SEO Builder , A seemingly simple job , You're actually getting closer to the job , You'll see the original SEO It takes a lot of skills and a whole body , Of course, there are seoer It's just writing articles and sending out the chain every day , In this way SEO Workers can't call it SEO Builder , It can only be counted as SEO Copywriting and outside chain major ,SEO Builders need to master not only the first two skills, but also ：

1. Front end code knowledge

although SEO Builders don't need to be very knowledgeable about code , But it's doing it SEO When you need to fine tune the page , You'd better adjust yourself , After all, there can't be anything that needs people , Love is greater than heaven , Moreover, some traditional industries and enterprises often do SEO Maybe you're alone .

2. Product knowledge

Don't know product knowledge , How do you write the website content well ？

3. Operational knowledge

No operational knowledge , How can you improve user conversion when traffic comes to the website ？

4. In the user's mind

I don't know the user's mind , How can you do the user experience on the site ？

These are all needs SEO It's the builder's grasp of SEO Basic knowledge of , And it takes a lot of time , And these jobs don't understand SEO In people's eyes , Adjustments to the site , It looks like a simple adjustment , actually SEO Builders need to spend a lot of time analyzing the conclusion that .

Four . The salary is not high

SEO The average wage of builders is not high , Of course, we don't deny some SEO Builders can earn tens of thousands a month , But that, after all, is a minority , Most of the SEO The wages paid by the builders are just the average white-collar workers , And it's done several times as much as anything else .

SEO There is no cost performance ratio for the builder's salary , So some SEO The builder talked about the Commission at the beginning of the job , If it's just a dead wage , I'm afraid SEO Builders don't have so much confidence that they work hard every day and can't understand , So SEO It's hard for builders to say .

summary ：SEO Builder , What unspeakable bitterness , That's all we'll talk about , Above contents , For reference only .

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