Create a new ar fashion experience with cheese and sugar beans

2022 year 2 month 22 Japan 22 when 22 branch , Trendy new brand cheese and sugar beans CANDY BUZZ Bring the first product 「 Polar glaciers 」 The series officially debuted , As soon as it goes online, it will trigger a rush to buy among young people .

With the current popular 「 Good morning! C（coffee） On the evening of A（alcohol）」 The new lifestyle echoes , Cheese and sugar beans were introduced 「 Glacier Cafe 」 And 「 Glacier bar 」 Theme building blocks . Consumers can be creative according to their own preferences , Assemble freely 、 Set up the scene .

The brand is still there 「 Cheese sugar beans 」 The official wechat applet has been launched synchronously and is limited to manual operation AR Experience , Explore more possibilities of life with consumers .

Fashion brand CANDY BUZZ The online glacier bar series is brand new AR toy , Scan entity figures 「 Tonnier the bartender 」, Can be opened AR Ice and snow stage .

01 Outstanding differentiated fashion experience

To cater to Z Generation after generation pursues novelty 、 Focus on the consumption psychology of unique experience , Cheese and sugar beans have made a breakthrough DIY Components .

After the player selects the scene theme , You can freely match the rich scene covers on both sides , Decorate every corner at will , Create a unique glacier bar and coffee shop .

On the package of the product , Cheese and sugar beans are designed with ice . Unpack , It's like breaking a crystal clear Glacier , The cold polar wind blowing on my face , Bring unparalleled immersive unpacking experience .

Through unique visual expression , Strengthen consumers' awareness of 「 Polar glaciers 」 Impression of the series , Initially establish a good impression of the brand .

02 Explore AR Chaowan yuan universe

Users scan physical toys in wechat applet 「 The coffee lion Ryan por 」 or 「 Tonnier the bartender 」, Can be opened AR Interactive experience .

Fashion brand CANDY BUZZ Launch limit AR Toy series ！ use AR Toy tracking creates a differentiated fashion experience ！

The ice and snow stage unfolds slowly , Four little penguin companions of different shapes appeared in turn , Dance around the hand-made .

Move 、 Rotate the lens or do it manually , The perspective of the stage also changes , All around display AR Small partners and scene details , Even virtual 「 Freezer 」 The illustration on the can also be clearly shown .

Switch the transparent background function , Allow the user to pack up the ice and snow stage with one click , Combine the physical operation with AR Penguins are placed in a personalized DIY Scene , Give full play to your imagination and creativity , Weave your own polar glacier dream .

Take photos to record users' ideas and share them on social platforms and app squares , Effectively stimulate social fission , Help the brand consolidate the private traffic pool .

With the help of precise AR Physical identification and tracking technology , Cute cartoon toys are endowed with 「 soul 」, Lead users to break the boundary between virtual and real 、 Immerse yourself in an interesting interactive scene experience , To satisfy his infinite imagination of the meta universe .

03 Strengthen emotional connection , Reshape users' minds

Compared to material satisfaction ,Z Generations pay more attention to emotional and spiritual needs . Especially when it is full of 「 Internal volume 」、「 Lie flat 」 The post epidemic era of the word , Young people are eager to return to life , Pursue self-expression in the spiritual world .

So , Cheese and sugar beans surround the key words 「 desire 」, Focus on the circle culture of the minority , With DIY The decoration interaction accurately hits the maiden heart of female users .

「 Have a cup of coffee , It's better to own a coffee shop ; Have a glass of wine , It's better to have a pub .」 The first series has a grand world view throughout the story and scene , Endow the miniature character with soul , Generate deep emotional resonance with users .

meanwhile ,AR Multi sensory interactive experience brought by technology , It also infinitely enhances the user's sense of surprise 、 Satisfaction and companionship, etc , Touch the real and soft inner world of young people , Successfully build a bridge between brands and consumers , Achieve the effect of reshaping users' minds .

04 Leading the new social , Consolidate brand traffic

Because of the low entry threshold 、 New ways of playing 、 Show your personality and other characteristics , Tide play has gradually become Z Social media for generations .

Cheese and sugar beans focus on community operation , Build a group attached to 、 It also advocates the ideal life world of individuality ——「Para star 」

You can roll level 10 inside here , You can also lie down for leisure , Each login Para Star 「 Resident 」 Can choose different virtual lifestyles , Live in harmony .

Rely on wechat 、 The little red book 、 The fission effect of social chain on microblog and other platforms , Since its launch, cheese and sugar beans have gained large-scale traffic exposure , The brand volume and user scale are expanding day by day .

At the same time, through the digital sharing community 、 Small program square collection and other channels , Bring users into the brand private domain traffic pool , Help brand follow-up marketing , Effectively improve the conversion rate .

Just like cheese and sugar beans slogan：「 Let the inconceivable become the inconceivable 」, Go to the wechat app for cheese and sugar beans , Log in together Para star , Experience more exciting fashion moments ！

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About Mi Zhi

Michi Technology （Kivisense.com）, It's a family that focuses on AR In the field of AI Platform companies , It's the leading in China AR Augmented reality solution provider . It has the first in China WebAR Online production platform Kivicube, Help users create their own... On a zero basis AR/3D scene , And it can be distributed to the applet and web page with one click , take WebAR The ability of cross platform is really brought into play , Provide... For major brands AR Production capabilities and small programs AR Engine support .