2 Last time I heard about eBay , Last time

source ：19 Business Research Society （ID:time_biz） author ： Li Jing edit ： HongReLin

I got up very early , A late show .

“ I got up very early , But I got a late show , Not because the opponent is too strong , But planted on a series of wrong operations .”7 month 25 Japan , As the first batch of eBay users , Old guest （ Net name ） Tell time weekly , The shutdown of eBay is still a little regrettable and sad . 

In recent days, , Shanghai Yingshi Information Technology Co., Ltd. announced , As the company adjusts its operation strategy , Decide to stop the operation of eBay network platform , Close eBay website . 

announcement , To 2022 year 8 month 12 Japan 24：00, EBay will close all products on the website 、 The trading function of the store , Close eBay user registration 、 Sign in 、 Recharge function , Shut down the web server . 

As the memory of the times , EBay has been brilliant . 

According to public information , EBay was founded in 1999 year , It has been 23 year , It's the first one in China C2C Website . according to iResearch The data of ,2003 The market share of eBay in is 72.4%, Taobao is just 7.8%. 

however , With several changes of hands and strategic failures , EBay's market share in China has fallen sharply , Gradually fade out of the e-commerce arena . 

“ In its early days, eBay mainly copied the model when it was founded in the United States to China , As a result, I encountered acclimatization .”7 month 25 Japan , Cuilili, executive director of the E-commerce Research Institute of Shanghai University of Finance and economics, told times weekly , Whether facing the external market environment or social and cultural background , Enterprises should make corresponding adjustments and changes to adapt , No one model can be consistent . 

01 Once a big family

1999 year , Shao Yibo and Tan Haiyin, who graduated from Harvard Business School, returned to China , Founded eBay . 

“2000 In the year , I'm still in my second year of College , I saw the advertisement of eBay on the portal , The slogan is still fresh in my mind ——“ The fun of trading , All on eBay ”. So I immediately registered an eBay account as an internet lover .” Recall the experience of contacting eBay , Regular customers are still impressed . 

At that time, there was news that , Two months after the establishment of eBay, the number of registered users has increased to 4 ten thousand people , Three months after its establishment, it was awarded by three American venture capital companies 650 Ten thousand dollars of investment . 

“ At that time, eBay was very popular among netizens .” The old customer said ,2000 Around the year , Taobao hasn't been born yet , EBay alone , It is the earliest e-commerce platform in China . 

He introduced ,2000 In, it was free to register and publish products on eBay , The way of transaction is to auction the second-hand products in hand , Equivalent to a large flea market . 

The old customer said ：“ Sellers can sell their second-hand goods such as walkmans 、CD Hang the machine on eBay , With 1 Auction at the starting price of yuan or tens of Yuan , Interested buyers can participate in the auction , Some popular products can go through dozens or even hundreds of auctions , At the transaction deadline , The buyer with the highest bid can obtain the purchase qualification .” 

“ I sold some walkmans 、QQ No. and computer hard disk , I began to sell my second-hand magazines , On eBay with 5 Fold or 2 Sell at a discount , In this way, I actually became the largest seller in the southwest of eBay in less than a year .” The old guest said . 

however , Old guest “ highlights ” The day of , With the change of eBay's business model , It doesn't exist anymore . 

02 Failed business model

from 2001 From the year onwards , EBay copied the American e-commerce giant eBay Business model of , Charge the listing fee and Commission . According to Dongxing Securities Research Report , At that time, a commodity on eBay was charged 1 element —8 Yuan , Successful trading requires income 2% The handling charge . 

“ Charging fees greatly reduces the enthusiasm of sellers , Because the seller originally sells his second-hand goods , It's not suitable to pay on the trading platform .” The old guest said frankly , Although new goods sellers are more likely to accept the transaction payment model , But the market was not established at that time , There are many difficulties in payment and delivery , The sellers of new goods didn't have a strong sense of presence on e-commerce websites in the early stage . 

In the process of imitation ,2002 year 3 month , EBay gets eBay company 3000 Ten thousand dollars of investment .2003 year 6 month ,eBay And invested a huge sum of money to wholly control eBay . At that time, Taobao had just been established , EBay also accounts for most of the market share . 

But when Taobao suddenly rose , EBay is going downhill . 

“ With eBay being eBay Income pocket , The rapid rise of Taobao in the same period , EBay came to the watershed , Its charging mode to merchants , Causing a large number of businesses to turn to Taobao , Eventually, Taobao's market share quickly surpassed that of eBay . Although there was a fee waiver later, it was too late .”7 month 25 Japan , Director of online retail department of ECOSOC E-Commerce Research Center 、 Mo daiqing, a senior analyst, explained .

according to CNNIC Published data ,2006 The market share of eBay has fallen to 29%, In the same year, Taobao had nearly 70% market share . Only a year ago , EBay still accounts for nearly 60% of the domestic market . 

in other words , Taobao, which was founded only three years ago , The market share has surpassed eBay . 

2006 year ,eBay And Tom Online collaboration , Set up a new joint venture . here we are 2012 year 4 month , EBay has become Tom A wholly owned subsidiary of the group , All businesses of eBay are operated by eBay be stripped , Independent operation . 

Tom The group is a cross media group , It has publishing 、Tom On-line 、Tom Outdoor and entertainment multimedia resources . 

But this time, eBay didn't save eBay . According to the data released by iResearch consulting , stay C2C Online shopping market , TaoBao 2012 In the second quarter of the year 95% Is absolutely ahead , EBay's share fell to 0.01%, Almost disappeared in the market . 

With eBay not going well ,Tom The group is also 2010 year 8 In June, China Post and China Post jointly launched a new e-commerce platform “ Post music network ”. 

7 month 25 Japan , The reporter of times weekly called Shanghai Yingshi Information Technology Co., Ltd. on Tianyan search , But it shows that it is the landline of Maile , Postal music staff said ：“ We are not responsible for running eBay . ” 

03 Encounter acclimatization

The failure of eBay makes people sigh , It also makes people see blindly copying foreign models , Final “ The water ”. 

“ imitation eBay The emergence of eBay has undoubtedly become a market early adopter , But everything is changing , The problem with eBay is that it is eBay After acquisition , I believe too much that I am in the United States The success model of the parent company , But he ignored Taobao, which he didn't look up to at all , When Taobao began to seize the market on a large scale with the free mode , EBay is still sticking to its American charging model .”7 month 25 Japan , Jiang Han, senior researcher of Pangu think tank, said . 

The old guest also recalled ：“ As the first eBay user , After eBay launched charging , It didn't take long to switch to Taobao , At that time, most sellers would charge because of eBay and the lack of Alipay credit function , Switch from eBay to Taobao .” 

EBay lags behind in both business model and transaction mode . 

2017 year , Shaoyibo, founder of eBay, said in an interview , The biggest reason is still at that time eBay EBay has lost a key game in the contest with Taobao ——“ payment ”, Inevitably, it seems hopeless to pull back . 

2005 year , EBay began to work with PayPal, an international payment tool (PayPal) docking , Try to make users' online payment more convenient , And from 2006 All service fees will be exempted from . 

Jiang Han said frankly ：“ The world's martial arts are only fast , At that time, Alibaba had already grabbed enough market share , EBay can be said to have taken a wrong step and lost everything . In the final analysis , EBay failed because eBay、Tom The group accumulated wrong command posts again and again .” 

“ I hate the eBay account I worked hard to build , But it's really hard to sell things on eBay , And constantly revision , More and more like eBay, Browsing the page makes Chinese users feel more and more uncomfortable , I'm disheartened , stay 2006 Completely abandoned eBay in , Never log in again .” The old guest said .