Oppo K9 tests "bundling sales" and consumers "earn" or "lose"?

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It's called “ Charge 5 minute , Drive black for two hours ” Of OPPO New product K9 On 5 month 6 Official release , This sentence “ Deja vu ” Of OPPO“ A gas ” Advertising language , Reappeared in the Jianghu , It is better to say that you are poor in words , In order to highlight the selling points of mobile phones , Anyway, the new product is available .

New products , The first sales record is fairly good ,OPPO K9 It once captured four major online channels 1000-2000 The mobile phone sales volume and sales volume at the price of yuan are the double champions . This must be the result , For those who have been fighting in the mobile phone Jianghu for many years OPPO Come on , The surprise wasn't that big . Because almost every new mobile phone comes into the market at the beginning , Due to publicity and preferential measures , At first, the sales volume will be bright , And this , It is also the highlight moment of the new mobile phone .

If we say that the traffic is the seven inches of the net red economy , So the price and configuration , It may be seven inches of a mobile phone .OPPO K9 How about the performance in these two aspects , Let's make a comparative analysis .

OPPO K9 Is a competent “ Gang up ” Cell phones ？

In this era of mobile games , The game mobile phone has become a fragrant pastry in the market , How to make a competent game phone , It is now one of the main targets of major mobile phone brands , Located in the middle end machine OPPO K9 It is precisely for “ Gang up ” For sale .

When it comes to playing games , So the processor on the mobile phone , It's worth saying .

Configuration ,OPPO K9 collocation OPPO65 Million flash charge , Equipped with 4300mAh The battery , And equipped with the so-called performance comparable to the snapdragon 855 The fierce dragon of 768G chip . What's more embarrassing is , It is also positioned as a mid tier processor in the market , In running points, it is better than Xiaolong 768G high .

There's data saying ,OPPO K9 On board 768G The chip run is divided into 45 ten thousand , And at the same price , Equipped with other chips such as Xiaolong 870 And Tianji 1200 etc. , The running points are all over 60 ten thousand . In contrast , Which is higher or lower is clear at a glance . And then “ Gang up ” For sale OPPO K9, Compared with other similar equipment 768G Cell phone with chip , Time to market than OPPO K9 At least a year earlier , So on the processor OPPO K9 Just a little worse , There are no highlights , If consumers know the way , May prefer to choose other models of mobile phones .

On the other hand , There are not many mobile phones in the market that are positioned in the middle end and mainly play games , There are too many models for consumers to choose from , Ignorance OPPO K9 Whether it can bring better game experience to users in other aspects , Otherwise, it is really difficult to impress consumers .

“ Bundling sales ” Profit or loss ？

The launch of a new mobile phone , Consumers often need to compare models with similar prices and configurations , To finally decide which one to choose . With the same Xiaolong 768G And the selling price is 1799 yuan IQOOZ3 contrast ,OPPO K9 It is obviously not advantageous in price . Because it's the same 8GB+128G Version configuration of ,OPPO K9 The price is 1999,K9 It's really expensive 200 element .

Let's talk about the price comparison with other processors with higher running points . At the same price , Consumers can buy models with higher configurations , The above mentioned and equipped with running points super 60 Ten thousand 870 Or Tianji 1200 The mobile phone , The price is actually the same as OPPO K9 Little difference . In this respect , It's hard not to think OPPO K9 Is take the “ High price and low price ” Route , It does not have the high cost performance advantage it advertises .

But there is also a more favorable way to buy , The with OPPO K9 Together with OPPO Smart TV K9, In terms of sales incentives, it is also a pioneer . It is said to buy mobile phones and TVs at the same time , The price is only 2999 element , So that they were ridiculed “ Buy a mobile phone and send TV .” This wave of fresh operation is really unexpected , If you buy your mobile phone and TV together , The consumer should be “ Make a ”.

But this seems to benefit consumers , The actual situation may also be worried OPPO K9 perhaps K9 The sales of TV sets can not keep up with other competitors , After all, if you sell it alone , The price is still not close to the people . Furthermore said , Cost effective OPPO K9, Want to highlight its price advantage , Actually, I have to rely on the preferential price matching with the TV set , It is easy for consumers who want to buy mobile phones alone to flinch , Buying is not , Not buying it is not , This wave of “ stupid tax ” Whether to hand it in or not ？ It depends on OPPO K9 How much weight does it have in the minds of consumers .

Comprehensive, ,OPPO K9 From the perspective of comprehensive performance, it is really not excellent , So it is difficult to win the favor of consumers . although 65W Flash charging is a highlight , In addition, it is a highlight to package and sell TV sets , It seems that there is no other brilliant place . But then again , A common mid-range 1000 yuan machine , What kind of bike do you want ？

The market has left little time and opportunities for new products

from OPPO The mobile phone and TV will be released at the same time , It can also be seen that it is gradually expanding its layout in the direction of intelligent ecology . Because in the smartphone market, which is almost touching the ceiling , Enterprises want to maintain their current market position and achieve greater development , Or continue to focus on global market share , Or try to broaden the business scope .

Not to mention the effectiveness of its layout in the intelligent Ecology , It must be better than this ,OPPO What seems more striking recently is this labor dispute with former employees that has been fermenting on the Internet for a long time .

recently ,OPPO It was exposed that the performance appraisal was unqualified , Forcibly terminate the labor contract with an employee , Finally give 2N compensate for , Dissatisfied with the company's decision , The employee sued OPPO. The employee said that the company also needs to compensate for overtime pay and the agreed year-end bonus , However, the court rejected the request on the ground that the electronic evidence could not be verified . In fact, this year 1 This month has been exposed , But in the near future , The verdict of relevant events has been circulated on the Internet , And keep fermenting .

The truth is still uncertain , Moreover, it is normal for a company to have labor disputes with its employees , Just like OPPO This has been widely exposed to the public , Really rare .

I want to see others OPPO Recently launched new TV and car manufacturing businesses , It is unknown that the two layouts can taste the sweetness , But according to the current market situation ,OPPO Our TV positioning is still in the fuzzy stage , The market share is far from keeping up , I don't know if the car maker can pull it back .

And back to OPPO From the main business of , With the saturation of the smartphone market , Want to make a mobile phone that allows users to keep a memory point for a long time , It's getting harder and harder , One reason is that the frequency of new machines coming into the market is too high , Dazzle consumers ; both , from OPPO K9 From the point of view of the targeted mid-range mobile phone , Fluency and performance should be the first criteria to consider , And endurance 、 Appearance and other conditions are bonus items , After all, the price is here , Don't ask too much , But it should not be too low .

besides , No matter what product , The use experience is to retain users 、 A big weapon to improve public praise and repurchase rate , therefore , Whether it's high-end 、 Middle end , Or low-end mobile phones , As long as the user's needs at this stage are met , Already won . As for the newly listed OPPO K9 Whether it has met its own requirements as a mid-range machine , One sentence summary ： The market will give time and opportunity , But not too much .