A week of short video platform 30W exposure, small magic push helps physical businesses turn losses into profits

Recently, a friend from the beauty industry came to me to complain , It took time and money to do artificial drainage , All are customers who come to collect wool , I worked hard inside and outside for a few days and found that I didn't earn a penny , This may be a common dilemma encountered by many friends in the beauty industry , So for many physical industries , Finding the most appropriate way to expand customers is the most important thing to solve at present .

There is a good saying , You can do marketing wherever the customers are , What channels have more customers now ？ Of course, it's a short video ！ According to the statistics , As of last year 12 month , Tiktok rihuo users are approaching 7 $ , The daily search volume is about 3000 ten thousand , Short video transaction group purchase is the highest every day 80 Thousands of single , What does this data mean ？ As the hottest traffic pool at present, short video platform , If your store can be seen by a large number of local users , Are you still worried that no customers have arrived at the store ？

Recently, a beauty business in Nanjing cooperated to do promotional activities through a short video platform , Good results have been achieved , Seven days in a short video exposure of nearly 30w Time , The maximum playback volume of a single video 2.8w, Hundreds of precise customers have been transformed in the store . A friend may ask , How does this business do it ？ First of all, the business will set up activities according to the needs of customers , For example, the beauty business customers need to do moisturizing and give beauty moisturizing products , If it's whitening, give away whitening products .

When the activity is set up, it must be vigorously publicized , The most unique thing about this business is to let customers help them carry out publicity , This not only improves the reputation of the store, but also increases the repurchase rate , At the same time, it uses the short video intra city development tool . The biggest feature of this tool is to make customers become your brand publicity officer , Let customers actively promote in store videos , Let merchants' stores spread in the same city on the short video platform , And the video contains the store address , Priority will be given to the address book friends around the user and the surrounding people several kilometers , So the customers arriving at the store are also relatively accurate .

Nowadays, the traffic bonus of short video platforms is becoming more and more obvious , The traffic brought by a voice cable is definitely an incremental market for businesses in various industries , Let's share it with you today , If you are interested, you can leave a message and exchange private messages with friends ！