Local dealers play the community group purchase mode and share millions of operations

As the trend of community consumption unfolds , Community will become an important direction for the future development of the retail industry . Like Wal Mart 、 Taghit , It has started to serve small physical retail stores abroad , Neighborhood stores in densely populated areas are what they're aiming for , Believe that soon , Such fine operation stores will also appear in China .

After the new retail concept was put forward , It's a huge wave in the retail industry , Many enterprises have also felt the changes brought about by the new retail . Clothing industry 、 Beauty industry 、 Home decoration industry , Fresh food and other traditional retailers are seeking business model transformation , Will be online 、 The combination of two offline single channel sales models , While improving the efficiency of offline retail , Meet consumer demand .

 

From the perspective of industry market , At present, the main formats of domestic new retail include fresh food supermarkets and social e-commerce , Fresh e-commerce is one of the main forms , Fresh e-commerce continues to mature , Especially influenced by COVID-19. , Under the normalization of epidemic prevention and control , The new retail mode has gradually become a rigid demand , It is the safest and most convenient at present , Consumer lifestyle changes , Gradually develop the habit of online shopping , Favored by everyone , The market is growing rapidly , The transaction scale of fresh e-commerce industry has maintained stable growth as a whole .

Community residents can place orders through the platform group purchase mall , The platform integrates community orders , Take the community store ( Head's house / Self raising point ) Carry out platform distribution for units , After delivery , Community residents can take the initiative to visit ( Head's house / Self raising point ) Self mention .

 

 

Advantages of community group buying ：

① Save store costs , High cost performance , Easy order size , Direct mining at the source removes intermediate links , Reduce logistics costs and in transit losses , No store rent , Optimize the cost plan and comply with the trend of consumption degradation , Provide cost-effective products to let users experience that good goods are not expensive .

② The platform cooperates with merchants and community stores , The three parties are mutually beneficial and win-win , Centralized platform management , goods 、 Order , Unified distribution , Merchants provide original goods , Community stores only need to earn commissions by selling goods , Community stores can also provide services for community stores while receiving commissions （ There are physical stores ） Bring traffic , At the same time, community stores can bring platform members to businesses , So as to achieve mutual benefit and win-win situation .

③ Fast cash flow , Purchase zero inventory based on sales , Low loss ,“ Open to booking + Group purchase ” Pattern , Advance pre-sale collection , There is no pressure on capital turnover , Flexible and convenient operation , Purchase according to the order sales volume , The real realization of zero inventory greatly reduces the loss .

④ Acquaintances fight together , High repurchase rate , Rigid demand expands rapidly , Commodities are daily rigid demand, with a high repurchase rate , Operate and manage through wechat ecology , Share invitation to realize fission and spread quickly , The pattern is highly reproducible , Meet capital's expectations for multiple growth .

 

Traditional community group buying pain points ：

information gold ： The payment for goods shall be collected by the head , It's hard to track the head's business , Long capital circulation cycle , There is a certain risk .

profit model ： Share sales only through wechat group , Direct profit model , It is not conducive to the long-term development of businesses .

book single ： Orders are messy , All of them are registered and managed manually , Then unified distribution and delivery , Difficult to coordinate , Labor costs are too high .

 

Community group buying solutions ：

information gold ： Build a community online , Order directly in the platform mall to complete the payment , Unified collection and commission distribution on the platform , Provide logistics service and after-sales support .

profit model ： Multiple profit models , Merchants can be recruited , Community stores, etc , When the platform reaches a certain traffic , You can also add a variety of member playing methods , Enrich platform content .

book single ： The platform integrates all orders , In community points , Unified shipping order , Distribute and stock goods , Save time and effort , The platform distributor will distribute the community points in a unified way , A simple and efficient .

 

For offline high-quality customers , Shopping centers can be combined with online platforms , Provide additional online product choices 、 Long term subscription and other services , Share the additional value contributed by offline consumers online . Due to product experience 、 Advantages such as on-site service , Offline channels can still attract high-quality customers .

The trend of new retail is the combination of online and offline , In the past, the impact of e-commerce on traditional industries will also be denied , E-commerce and offline entity commerce , It should be made up of the original independence 、 Conflict , Towards mixing 、 The fusion , Through precision 、 Experience based model , To get to know the consumer , Meet and guide consumer demand , To achieve consumption upgrading . For retailers , You can also predict consumption data , Control production , Reach retail upgrade .

 

This article is original , Reprint please indicate that it is from ： The old business model development section , Editor ：D-X-M_9221

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