Panxiaoming, senior vice president of IC nansha|amd and President of Greater China: process, architecture and platform optimization break through the computing boundary

6 month 25 Japan , China · Nansha international IC Industry Forum was successfully held in Nansha, Guangzhou .AMD Senior vice President 、 Panxiaoming, President of Greater China, attended the meeting , And in the summit forum, we will 《 The future of High Performance Computing 》 Delivered a speech on the subject .

（AMD Senior vice President 、 President of Greater China Pan Xiaoming ）

As a global company deeply rooted in the semiconductor field ,AMD At the beginning of the year, it completed the acquisition of Xilinx with transformation significance , Extends the leading computing engine Portfolio , Data center coverage 、 The embedded 、 Client and game markets , This is AMD Provides an important opportunity . With its high-performance and adaptive products in 3000 Occupy a larger share in the diversified market of US $billion ,AMD It is expected to achieve sustained and strong revenue growth . take 3000 The billion computing market is split by application fields , The data center market occupies 1250 Billion dollars ,PC And the game market 870 Billion dollars , The embedded 、 The automotive and communications sectors account for more than 900 Billion dollars . The data center market is the largest application in the computing market .

Applications in different fields , This has led to profound changes in the computing market . In the data center and cloud , The demand for performance in computing continues to grow . Optimize the performance of computing and network for various specific workloads , Becoming more and more important . meanwhile , Security 、 energy efficiency 、 Sustainable development , It's also indispensable .

stay AI Domain aspect , The growth of artificial intelligence training and reasoning , Will become an important driver of data center growth , For higher accuracy 、 Requirements for more powerful computing power , Leading to the need for larger models , Thus put forward higher requirements for computing power . We see ,AI Extend to the edge , Even applications to endpoints , It will promote the strong growth of computing market in the next five years .

stay PC And games . Affected by the epidemic , Making online office more and more popular , Higher performance is required 、 Computers with longer standby times . Besides , Games have become the main form of entertainment in the world today , Gamers hope to enjoy the game anytime, anywhere , It is possible for the market to realize a new meta universe function , To drive more demand for computing .

The demand for computing power in the future application market is huge . In the past , The improvement of chip computing power mainly depends on the progress of semiconductor technology . However, with the development of semiconductor technology, there is a bottleneck , The influence of process technology on the improvement of computing power began to weaken . In the past, the common cognition was performance improvement 60% The factors depend on the progress of manufacturing technology , And now , The evolution of process technology accounts for about% of the performance improvement 40%, And the optimization of platform and design occupies 60% The proportion of . therefore , Through design innovation 、 Architecture optimization and platform optimization are becoming more and more important to improve chip performance .

Panxiaoming thinks ：“ Process 、 framework 、 Platform optimization , These three aspects complement each other , Work together , To constantly break the boundaries of technology , Bring performance improvements .”

In panxiaoming's opinion , In addition to achieving organic growth through technological innovation , Make strategic acquisitions , It also helps enterprises consolidate their market position . Acquisition of Xilinx and Pensando, That is AMD In order to better integrate with the future computing market .

In the future computing market , Customization has become the only choice for more and more users . therefore , It is very necessary to invest in customized programs . Highly customized chips bring great performance improvement , It urges the demand of customized market . meanwhile , The development of high-end customized chips has also driven the progress of relevant manufacturers . therefore , Become the primary partner for customers who want to customize high-performance chips , It will also become one of the competitive focuses in the future computing market .

Continuously strengthen the leading position in computing technology 、 Focus on the data center 、 Development AI function 、 Increase investment in software platforms and developers 、 Broaden leadership in the custom chips and Solutions Market , yes AMD Focus on the five pillar areas in the next five years . Starting from these five pillars ,AMD Will push 3000 The $billion market for high-performance and adaptive computing solutions is growing further . Join hands with industry partners , Realization “ Same transcendence , Achieve _”.