2 Your childhood happiness , It was contracted

source ： Reading city records studio （ID:DUCHENGJIPLUS） author ： Zhenghuanrong edit ： Pan Zhanhong

A mall , Where is the most popular place ？

The sound wave value in the catering area is intermittent , Only the sound wave value of the amusement area , Almost at the same level .

Whether it's a doll clamping machine 、 This kind of chance of the blind box machine , It's still a shooting machine and a dancing machine , People came one after another , The sound of these game consoles is almost uninterrupted ：

Young girls are on the dance machine , Step on the beat and dance youth ; The boy in VR Speed up in the car 、 Emergency brake , impact F1 dream ; The toddler is on the rocking car , Hum along with the puzzle nursery rhyme ; There are passers-by staring at cute dolls in the cabinet , Try to challenge unknown luck .

There are many kinds of games to play , It satisfies all the fantasies of men, women and children about the game . Regardless of age , Once you step into these amusement areas , It will take at least half a day .

Mysterious forces that adults and children cannot resist , Maybe they all come from one place ： Panyu, Guangdong .

The most interesting place in China , ad locum

Panyu Longmei 、 Caisancun area is the animation and game industry base .

On both sides of the street are printed “ Animation technology company ” Name of the store , The main business is all kinds of game equipment , Almost covering the last century 80 Game consoles in game halls in the s .

△ The workshop in caisan village 、 Store multi tenancy is used in the game console industry Picture source ： Photographed by the reporter of times weekly

1971 year , The world's first arcade （ A commercial dedicated game console for public entertainment ） It was born in the computer laboratory of the United States , Then it swept the world . In the last century 80 End of the decade , The arcade was introduced into the mainland through Hong Kong, China , It quickly became popular .

Arcade , From here to China .

For many 80、90 Later said , Arcade is the collective memory of their generation .

With 《 The king of Fighters 97》 Series as representative , After the duel between the characters in the game , The winner stands firm with victory ,KO“ Tear apart ” The screen （KO, It's English knock out Abbreviation , It means to knock down ）.

These two English letters , It became the campus buzzword at that time . The boys shouted when they disagreed “KO” other party . It doesn't matter whether it will be achieved , Anyway, you must bring these two letters when quarreling , Only then appears to have the momentum .

also 《 Cadillacs and Dinosaurs 》《 reflection 》…… That will happen. , Who can “ A life ” Play through the customs , It must be among the boys “ A great god ”.

A game that allows girls to stop —— Doll clamping machine , It also has countless ties with Panyu .

According to the interface news data , end 2018 end of the year , Panyu doll machine manufacturers at least 2000 home , The output accounts for the world 90% above .

Mingge, who has been in the industry for more than ten years, told the Times reporter ：“2017 In it , The wind of the doll machine blows hard . If a store is opened in a good location , As long as the business philosophy is not bad , You can get back to your capital in three months at the fastest .”

Panyu has more than traditional entertainment equipment , There are more advanced VR equipment .

And people's impression of the thick “ High tech flavor ” Of VR Companies are different , here VR The enterprise is quite “ Grounding gas ”—— Not hidden in the Science Park , Instead, drive directly on both sides of the street .

△ Next to Yingxing middle road in Panyu “VR International town ” Picture source ： Photographed by the reporter of times weekly

From arcade to doll 、VR, What game console is fun and popular , Panyu produces something , Here it is “ happy ” The pronoun of .

Net friend @ Duoduo said , Living in Guangzhou , If you don't know where to go on weekends , You might as well ask a friend to Panyu .

△ The source of happiness Picture source ： The little red book APP

To the champion in the war zone 、 Crossing the line of fire ; Racing car in competitive area 、 Basketball ; Fishing in parent-child areas …… To assemble , You can also clip dolls , Men, women, old and young , There is always a game for Ta.

Panyu game console from 0 To 1

The 1980s and 1990s , China has opened the door to reform and opening up , Overseas goods entering the country have a chemical reaction with the local , Many places have formed distinctive industries , Such as small commodities in Yiwu 、 The shoemaking industry in Quanzhou , Of course, there is the game industry in Panyu .

What many people don't know , Game consoles have undergone two great changes in Panyu .

The first is the barbaric growth of the downward line .

In the early game hall, there were mainly two kinds of game consoles , One is a device with entertainment function , Such as fighting 、 Racing gun , The other kind has obvious gambling nature , Such as slot machines .

When the latter becomes another endorsement of the game hall in the public impression , This has become a place where parents worry about their children —— If you find children in the game hall , The inevitable thing to drag out is a fat beating .

In this case , The millennium has changed .

2000 year 6 month 12 Japan ,《 Notice on the opinions on carrying out special treatment of electronic game business sites 》 published . Mentioned inside , There are too many video game business places , Some places have poor supervision and management , There are a lot of violations 、 Illegal operation , Seriously endangering the healthy growth of teenagers , Disturb the public order .

The above notice is strongly worded , Frankly speaking, such a phenomenon “ It has become a major public hazard in society , To the point where complete governance is necessary ”.

From the date of release , All localities will immediately stop approving new video game business sites , It is also not allowed to approve the addition or renewal of any type of electronic game equipment in the existing electronic game business premises .

This is known in the industry as “ China's game console ban ”.

The game console industry at the upstream of the industry has exposed many problems , Small workshops that lack business licenses , Barbaric and nonstandard production process , Let the whole industry be in a relatively closed state for a long time , Neither willing to contact with other industries , More afraid of being noticed by the outside world .

After all kinds of doubts about the industry from all walks of life , Panyu chose to take the initiative to make the second transformation .

This time, the positive sunshine goes upstream .

Give up or stick to this industry , It was once a difficult problem in front of Panyu .

“ This covers an area of more than 10 An industrial park of 10000 square meters , It was almost abandoned .” Brother Ming recalled ,“ At that time, I didn't want to be an animation and game Industrial Park , What auto parts may be made ”.

△ Xingli Animation Industrial Park Picture source ： Photographed by the reporter of times weekly

Fortunately , Panyu didn't give up , Keep it and become a characteristic industry of Panyu .

2007 year , Under the guidance of Panyu District government and animation and Game Industry Association , Formulated relevant policies , Including the production and sales of game consoles and the operation and management of places .

The following year, Xingli Animation Industrial Park was established , It not only establishes the future direction of Sunshine Entertainment , It also provides a trading platform for both buyers and sellers , Make the whole industry move towards the healthy development of industrialization .

After more than ten years of development , The game console industry with Xingli Animation Industrial Park as the core takes root here , Covering Longmei 、 Cai San 、 Caibian 、 Dongsha 、 New puddles 、 Old puddles 、 Whitewater pit 、 Zhangbian village and other dozens of villages , It has provided jobs for thousands of people .

Included in the “2021 Guangzhou's most valuable cultural industrial park 10 strong ” Xingli Animation Industrial Park on the list , It's Guangzhou “ Animation business license ” The only pilot distribution , It is also the first animation Park subsidized by national special funds to enterprises .

△ The source of the large-scale transformer statue next to Xingli Animation Industrial Park ： Photographed by the reporter of times weekly

“ We have a perfect supply chain .” Brother Ming's eyes are full of pride ：“ Like fiberglass 、 Sheet metal factory 、 Wire rod 、 The lamp , These can be purchased in the next street .”

It is reported that , Panyu has gathered thousands of enterprises producing animation and game related equipment , Its position in the game console industry , Just like the position of Yiwu in the field of small commodities .

Panyu game console , It can carry infinite joy

The flow of people is a key indicator for the prosperity of business in the amusement park .

In the past two years, , Affected by the epidemic , All industries have been hit , Animation city is no exception .“ Just like the cinema , They can't open , Our animation city cannot be opened . Basically all closed ”. Brother Ming said .

2019 year , There are 200 Many enterprises , Among them, there are many enterprises related to the production of video game equipment from Japan, South Korea and other foreign countries ; To 2020 end of the year , Probably 50 Many enterprises leave .

△ Closed game machine shop , Waiting for the next tenant Picture source ： Photographed by the reporter of times weekly

Someone walked out , Some people set sail .

2021 year 6 month 17 Japan , Huayi technology, the big brother of Panyu animation and game industry , Log in to gem , The opening share price rose rapidly , Multiple trigger fusing , First day up 333%, Become “ The first commercial game console ”.

Huali technology has been working with Nanmeng palace for a long time 、 Sega 、 Kelemei and other famous foreign game enterprises cooperate , Become the global mainstream animation IP The exclusive distribution platform of offline games . Such as treasure and dream 、 initial D、 The transformers 、 Tomb Raider 、 Altman and other heavy weights IP.

In the sprint IPO when , Huali technology proposes that the commercial game entertainment industry is moving towards the era of copyright operation , More let “ Big IP” There is more room for development , advance AI、VR、AR、5G、 Big data and other new technologies , Create intelligent game entertainment equipment , Practice “ The global leader of happy culture ” vision .

“ Now there are two main forms of animation city , One is for teenagers , Like a dancing machine ,VR The car 、 The bowling ball 、 Shooting, etc , There is also a parent-child oriented , For example, shake the car , Parents bring their children to play .”

From the game hall with a bad reputation , To the current animation city 、VR Experience Hall 、 Parent child paradise, etc , From the past “ Game machine industry ” To the present “ Animation entertainment industry ”, After twenty or thirty years , This industry is still the memory carrier of most people about youth and family .

This is also Panyu's happy industry .

“ The annual output value of our business is about 200 Billion yuan . For the whole Panyu , In fact, it is a small output value , But this （ Animation Entertainment ） It is the characteristic industry here .” Brother Ming told the reporter of times weekly .

Time weekly reporter combed and found , Panyu economic and Technological Development Zone only （ Panyu Auto City ）,2021 The total annual output and sales value exceeds 1200 One hundred million yuan ; And the jewelry industry in Panyu , According to the statistics of Panyu customs under Guangzhou Customs ,2021 Annual import and export value of jewelry goods 465.8 One hundred million yuan .

by comparison , Panyu animation entertainment industry is indeed small .

Maybe , The animation and entertainment industry is not the highest output value among all industries in Panyu , Nor is it the most famous , But it is the most indispensable industry .

Because it , It can bring people infinite happiness .