Basic points of the game setup of the points mall

The effect of using private domain traffic pool for marketing is very good , It can help enterprises and businesses to increase the retention rate of users and gain profits within a certain period of time . however , Use private domain traffic pool for marketing , Generally, it is necessary to build a points mall , Because we need to carry out systematic marketing through integral mall Games .

The marketing effect of points mall games in operation is very good , But when setting up the game , There are certain requirements , You can't set it at will , Otherwise, it will affect the marketing effect . that , What are the basic points to pay attention to when setting up the game in the integral mall ？

Key points 、 The construction of integral mall should be reasonable
Integral mall is the main platform for users to operate integral mall Games , Without this platform , The game is difficult to play reasonably , Even affect the user experience . therefore , Before setting up the points mall game , Generally, we need to build the platform of the points mall in advance , And it should be built reasonably .

in addition , Different businesses have different brand characteristics , Therefore, the platform of integral mall should be different . In order to retain users with purpose , Then we need to build a point mall that conforms to our own brand characteristics . also , In order not to affect the smooth progress of the integral mall game , It is necessary to maintain the stability of the integral mall platform . therefore , It is necessary to regularly maintain the system of the integral mall .

Main points two 、 Let users easily get points
The media of the points mall game is points , If there's no integral , Can't play this game . in other words , If the user doesn't have points , You can't exchange points in the points mall . In this case , The retention rate of users will not be high . therefore , Let users easily get points , Only in this way can users become more motivated to participate in activities .

There are many ways to get points , One of the relatively simple and easy to operate is to sign in and get points , As long as users insist on signing in every day, they can get certain points rewards . however , There are also users who are unwilling to sign in every day , So you can also get corresponding points rewards by purchasing goods in the mall . Diversified channels for obtaining points , It can meet the needs of different users , At this time, the retention rate of users will be greatly improved , It can even play a new role to a certain extent .

Main points three 、 The game settings should be interesting enough
When participating in the game , Interesting games are generally the first choice of users . because , The game is characterized by fun . If the point mall game formulated by the user is not fun at all , It is difficult to attract the attention of users , Users are unwilling to participate in the game , Then the significance of building the points mall is not . therefore , If businesses want to attract more users to participate in the game of points mall , We should pay attention to the game settings to be interesting enough .

such as , You can take the game mode of integral turntable . This game refers to putting all kinds of gifts in the big turntable , Users can play a big turntable after consuming a certain amount of points , Where does the turntable stop , You can get the corresponding gift , Of course, there may be no gifts . This kind of game is quite exciting , And more interesting , Therefore, it can attract users to actively participate .

When doing marketing , It can no longer be limited to traditional marketing methods , If you want good marketing effect , We need to try new marketing methods . The point mall game is a relatively novel marketing method at present , And the effect of marketing is very good , So when businesses are marketing , You can directly choose this marketing method .

however , Use the integral mall game to operate marketing , The basic settings cannot be ignored , Once ignored, it will affect the marketing effect . therefore , When enterprises are operating marketing , Chose the point mall game , When setting up related games, we must pay attention to the above three points , Then set it correctly and reasonably .