Congratulations to Mr. Zhang Pengfei, chief data scientist of artefact, for winning the campaign Asia tech MVP 2022

Zhang Pengfei — Artefact Chief data scientist

As Artefact Chief data scientist , Zhang Pengfei uses data and artificial intelligence technology to provide many customers with end-to-end modeling products in different scenarios , Mainly luxury brands 、 Global beauty brands 、 FMCG and retail industry realize data marketing and supply chain optimization .

Prior to joining Artefact Before , Zhang Pengfei is recognized by the Shanghai municipal government for his achievements in the field of data and artificial intelligence , And become a senior engineer and industry tutor of Shanghai Jiaotong University and Fudan University , In the school, he led a team of excellent data scientists , Tap data potential for its customers and be responsible for AI projects . As an industry leader , Zhang Pengfei is committed to the research of data potential and the development of technology in the field of artificial intelligence , And knowledge dissemination in this field , Many courses on data and artificial intelligence have been offered to undergraduate and master students of Shanghai Jiaotong University and Fudan University .

at present , The team led by Zhang Pengfei is composed of data scientists and engineers , Occupy Artefact Of the total number of employees in China 15% above , stay 2021 Realized the company in 7% The income of the . The team also relies on its innovative solutions in artificial intelligence and business , Become AIWIN 2021（ AI World Innovation Competition ） The winner of the .

Among the many products developed by Zhang Pengfei ,“ Second purchase intention score ” This artificial intelligence model , By using first-party consumer information from the brand 、 Transaction records and behavioral data , It can better predict the repurchase tendency of existing customers , And help the brand further improve the secondary purchase rate . For luxury cosmetics brands , Compared with the traditional conservative choice , This model can drive 20% Conversion rate of , And continuously monitor daily business performance .

As one of the most important and influential media in the Asia Pacific region ,Campaign Asia There are strict standards in the selection of awards , this Tech MVP 2022 The selection rules of are determined by Campaign Asia Work with technology leaders in the industry to develop , To ensure the legitimacy and authority of the award list . With keen insight into data and unique processing methods , Zhang Pengfei successfully developed and practiced “ Second purchase intention score ” Artificial intelligence model , to Tech MVP The review made a deep impression .

thank Campaign Asia And the recognition of industry experts , Also thank Mr. zhangpengfei for Artefact Contributions and efforts from a small digital organization to a unique end-to-end data service company .