How to locate keywords to make advertising accurate.

The first 1 Step ： Think from the standpoint of users

Keywords should be consistent with the words that users may use when searching for your products or services . That's what's called Keyword positioning . The so-called know yourself and know the enemy , That's it . We should first investigate how market users conduct search behavior .

The first 2 Step ： Think about your business goals

You want more people to visit your website , Or do you want to overwrite users who are ready to make a purchase ？

Keywords have four matching type options You can choose , The order from broad to specific is ： A wide range of matches 、 Phrase match 、 Exact match and negative match .

There are some search terms that you can be sure users will use , Other search terms are less predictable . Whatever your goal is , You can use matching types to attract as many users as possible who are likely to be interested in your business .

We can use the search volume , We can't use it without it . We can use the keyword planner to operate .

The first 3 Step ： Give the job to Google Substitute labor

Give Way Google Automatically create dynamically generated text ads and keyword lists according to your website content . In this way , The search terms that can trigger your ads will be more than you originally included in the list , utilize Dynamic search advertising intelligent collection of user behavior words . Of course, some traffic test costs will be incurred in the early stage .