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My experience from technology to product manager
2022-07-05 08:50:00 【Accompany pexue】
This week's topic :
do APP、 Wechat mall is better for small programs ? What's the difference between them ?
@ Heart of stone _Feng:
APP Relatively large for small programs , Small programs are suitable for those with less functions , Users can use it without downloading ,, That's all I know .
@ Feng Feng wants to be the wind :
It mainly depends on the product positioning , What are the functions of the product , For what kind of users , Is it high frequency or low frequency , Whether it involves some functions that cannot be realized in wechat depends mainly on product positioning .
What are the functions of the product , For what kind of users , Is it high frequency or low frequency , Does it involve some functions that cannot be realized in wechat .
@ A Xu :
If you want to see the effect first , Small programs are better , Fast iteration , Low development cost ; But only in the wechat system , Function is relatively simple , Complex products cannot support ;
If it is customer focused operation transformation ,APP Better , High retention rate , But the development iteration is slow and the cost is high , The promotion cost is relatively high ;
If it is a standard product , Wechat mall is better , Ready made , The development cost is relatively small ; The docking cost is relatively small , But it will be limited by the wechat system , The expansion scope is relatively narrow .
@ wave :
This kind of problem did not explain the cause and effect . First of all, we need to see what this product does . If it were me, I would say , Do whatever you can .
Small programs have a great advantage in promotion . and APP It also has advantages in user experience and payment . and H5 I think it's just two ends .
If it is mainly social , It is best to start with a small program , If it is business tools ,APp good .
@ Eulogize :
Entrepreneurship advice applet and wechat mall , Low trial and error cost , Fast development speed
Drainage is convenient .
After accumulating a certain number of users , Add new features , Promote the use of APP, Limited , Good scalability .
@ Zheng Detuo Online:
See whether your product has the ability to retain users independently .
@ Fang Jiangfeng :
Looking for a business model 、 The way with the least amount of work .
@ Fang Jiangfeng :
See how many functions you have .
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