Apple cut its price by 600 yuan, which was almost a devastating blow to the collapse of its domestic flagship mobile phone

Apple announced that the official response to iPhone13 Wait for price reduction 600 element , It seems that the price reduction is not large , Not even as good as 618 During this period, many third-party dealers' preferential efforts , But this may still be a devastating blow to domestic flagship mobile phones .

One 、 Domestic flagship mobile phones have collapsed

Since last year , Domestic mobile phones almost collapsed in the high-end mobile phone market , Analysis Agency counterpoint According to the data released, in the first quarter of this year, the share of domestic mobile phones in the high-end mobile phone market was 3%、4%、5%、3%, Huawei's share in the high-end mobile phone market has declined by two-thirds again due to well-known reasons , At its peak, it once occupied the global high-end mobile phone market 17% Market share .

From the above data we can see that , After the decline of Huawei mobile phones , millet OV There are only OPPO made 1 A percentage point increase , The share of the other two domestic mobile phone brands in the high-end mobile phone market has not increased , Most of the market share they lost was captured by Apple .

Apple's market share has increased from 2021 year Q1 Of 57% Added 5 Percentage points to 62%. In fact, apple is from 2020 year Q4 Since then, its share in the global mobile phone market has increased significantly ,2021 year Q4 Apple won the first place in the global mobile phone market , It also won the first place again in the Chinese market , This is the apple interval 5 Won the first place in China's mobile phone market after .

In the global top selling list TOP10 in , Apple is even more successful ,2021 Apple occupied TOP10 Of 7 A place , Even the old model iPhoneSE2 All on the list , Domestic mobile phones only have red rice 9 And red rice 9A On the list , The main reason for these two domestic mobile phones to enter the list is that the price is low enough , It is the cheapest smart phone .

Two 、 Apple's further price reduction will be a major blow to domestic mobile phones

In fact, this year 618 period , Apple dealt a heavy blow to domestic mobile phones by offering discounts ,618 Data released by an e-commerce platform during the period showed iPhone13 The sales volume of a model will reach 283 Thousands of , And then 19 The total sales volume of domestic mobile phones is higher than iPhone13 Less .

618 The big promotion of price reduction is mainly the concessions given by third-party merchants , Apple officials are not involved . This time Apple officially announced a price cut , It may encourage third-party businesses to offer more discounts again , Push iPhone13 Further price reduction , Grab the domestic high-end mobile phone market .

Another big impact of Apple's official price reduction initiative is that the price of domestic flagship mobile phones is too high , before 618 period iPhone13 At least 4798 element , The price of domestic mobile phones is as high as 5999 element , But the processor of domestic flagship mobile phones is two generations behind Apple , In this case iPhone13 The cost performance ratio is undoubtedly more prominent , Now iPhone13 Another price cut will once again hit the flagship mobile phones launched by domestic mobile phones during this period .

Another major impact of Apple's official price reduction initiative will be to curb consumers' desire to buy domestic flagship mobile phones , Because Apple will be 9 month 13 Promulgated by the iPhone14, stay iPhone13 The price reduction has prompted consumers to maintain a wait-and-see attitude towards domestic flagship mobile phones , Such domestic mobile phones had hoped to be in iPhone14 The hope of grabbing a wave of sales before listing will fail , And then for iPhone14 Accumulate more demand .

It can be said that the official price reduction of Apple has multiple considerations , I'm afraid there is no big way for domestic mobile phones to face Apple , If iPhone14 They failed to achieve some sales before listing , Only in iPhone14 Price reduction and promotion of flagship mobile phones after listing , The negative impact of devaluation soon after the listing of domestic flagship mobile phones is staged again .

Domestic mobile phones have fallen to the present situation , In fact, they also asked for it , They always think they can catch up with apple in technology and quality , However, the reality is that consumers do not recognize the safety of domestic mobile phones , Even domestic mobile phones have been criticized repeatedly APP There are too many advertisements , The price is too high , face iPhone When reducing prices , Domestic mobile phones often do not follow the sharp price reduction , It also highlights the inefficiency of domestic mobile phones in coping , Losing to apple is inevitable .