What are the preparations for setting up Google search advertising series?

Set up search ad series

When setting up search ad series , Think about the different ways you can make your site 、 Services or products attract more traffic .

1、 Where would you like to display the advertisement ？

2、 How much money would you like to invest ？

3、 What message would you like to convey in your advertisement ？

4、 Which keywords match the user's search terms ？

We need to consider how advertising is displayed in front of users ？

1、 First, the user searches .

Search for “ Buy a city bike ”.

2 、 Bidding start .

Google Our search engine will check advertisers （ Including ah Jiu ） All the advertising series , Find the search terms in their ad group that are related to users “ Buy a city bike ” Matching keywords .

Advertisers （ Including ah Jiu ） Before making the ad group , Are set for their keywords offer , Indicate the amount they are willing to pay when someone clicks on their ad .

Whenever someone performs a search , This kind of bidding will be conducted once .

3、Google Search engines rank all ads

After ranking all advertisements , Search engines will be based on advertisers offer And advertising and search results The correlation Decide which ads to display . If the system thinks an advertisement is irrelevant , The advertisement will not show .

4 、 Search into sales

When ajiu's text ads are displayed to users , As long as users click or click the advertisement, they will go to ajiu's landing page . She has designated the landing page as the city bike page on the website .

This is the process of turning search into sales ！ Use Google Ads, You can easily create and manage Google Search engine marketing advertising series for advertising in the advertising network , And help everyone find what they are looking for .