NFT is beautiful because it is meaningless

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NFT, That is, non homogenous tokens , It seems to have become the most interesting new trend in the current encryption economy —— Different from previous cryptocurrency market hotspots ,NFT The speed of entering the mainstream market seems to be very fast , Even faster than bitcoin . 

You bet ,NFT It's very exciting , It can give the holder more power , It is a new example of group thinking , It also has the potential to change the rules of the game . what's more ,NFT Provide a real opportunity for creators and artists , So that they can directly obtain considerable economic benefits from their own works . As a new asset class , If you don't have much encryption knowledge , Or there is not enough financial support , It's really hard to understand NFT, From this point of view , It may further expand social inequality . 

NFT It represents the dawn of a new era , It may fundamentally change our definition of value , And bring new opportunities for creating a more inclusive economy , It also represents the ultimate victory of the market economy . On the other hand , although NFT It can help us find new ways to create value , Make our economy more sustainable . However, blockchain technology needs to consume a large amount of carbon footprint , Therefore, to a certain extent, it also exacerbated the climate disaster . 

so to speak ,NFT There are some disputes , People's attitude towards it also shows a polarized trend , But anyway ,NFT The boom has come . 

Many people don't understand why NFT Can be so fascinating , in fact , It is because they are counterintuitive that they attract a lot of attention . 

NFT It's strange ： That is, it is exclusive , And inclusive ; That is, private , It's public again . You don't need to see the real original digital file , All you see is the token representing these digital files , therefore NFT With authentication characteristics , It can also protect privacy and allow art or content assets to remain in the public domain . for instance , Well known digital artists Beeple The works of （ Recently 6,900 The auction price of million dollars was sold ） Can be copied indefinitely , Everyone can watch this work online , however , The real original document is more valuable . You may think this is a form of democratic exclusivity , To the creator 、 Both investors and the public benefit . 

German philosopher Walter Benjamin I was in 《 Art in the age of mechanical reproduction 》（The Art in the Age of Mechanical Reproduction） The problem that digital works are infinitely copied is mentioned in the book , actually , With the digital age , Many works / Content can be copied indefinitely , As a result, the originator / The aura of the artist gradually disappeared , but NFT The solution is given , It recreates artwork and other original content “ Scarcity ”, And make the relationship between people and digital art works or content —— The one of the creators and artists “ halo ”—— Become more valuable , Even tradable . 

however , Charles, a former auctioneer at Christie's · alsop （Charles Allsopp） But think , Buy NFT meaningless ： 

“ Buy something that doesn't exist , This idea is very strange .” 

exactly ,NFT Finally, I can give NFT What about the owner ？—— nothing in the world .NFT No IP, Not even actionable ownership of digital assets .NFT The owner only holds the token of the original document , A certificate or “ Name ”（title）. But it should be noted that , Although digital art or content can be copied indefinitely , But even if their code is exactly the same , Copies will never have the same value as the original —— because , The difference in value lies in context . William, a famous writer · Poundstone （William Poundstone） explains ：

 “NFT In fact, it means ——' I own NFT！’ Not the right to lie .” 

63 Years ago , Artist eve · Klein （Yves Klein）（ Famous for creating single color paintings , There is a blue color named “ Klein Blue ”） Released his famous artwork 《 Immaterial image sensitive area 》（Zones of Immaterial Pictorial Sensibility）, It aims to replace the subjective or artistic way to express the object , Klein created an image of their absence to express himself , And try to let the audience experience a state ： There is an idea that can be felt and understood at the same time , And art itself can be meaningless .

NFT It's like Eve · Klein's spiritual successor , Just to “ Immaterial ” The concept of , namely NFT, Stored on the blockchain . 

Yes , Art is beautiful , Because it doesn't make sense . and , On the face of it ,NFT It doesn't make sense . This is a perfect marriage . 

that , In the business world , What's the situation ？ Except for art , Transaction card 、 Assets in the game 、 There are also various sports competitions “ Highlight time ”,NFT What is the connotation of business culture ？ 

Undeniable? , Although full of innovation , but NFT It also brings unprecedented ambivalence , While reshaping value ,NFT It also adds some unpleasant ambiguity to the business . in any case ,NFT It opens up a new space for meaning and value , This kind of artificial “ Scarcity ” Both logical and absurd . 

One side ,NFT By giving value to the original behavior or creative moment, some invisible work in the past becomes visible .NFT The function of , It's like telling you ：“ Yes , This thing is very important （ And we can prove ） Who first came up with this idea . for instance ,Twitter Users can now NFT The way to mark and sell their original tweets , It will also push meme Develop or further dialogue , It may even make substantial changes in the entire cryptocurrency industry . The same is true of enterprise team members who build new product or service ideas , Even though NFT We can't provide them with actionable IP, But it can make them recognized creators . More Than This , Because some investors may think NFT Tokens are a valuable collection , Therefore, it is also possible to obtain additional financial benefits . At least , under these circumstances ,NFT Constitutes a spiritual right , It is also a reputation proposition . 

It is worth mentioning that , If some “ Intention ” or “ plan ” Made into NFT, What would it be like ？ Imagine , Someone has set career goals for themselves , Their intentions are recorded in digital files , Then store it on the blockchain . If this intention is essentially a contract （ Including the contract between the employer and the employee 、 Or a contract with yourself ）, A contract that automatically executes and performs its contractual obligations once the common conditions are met , that NFT It may also become a token representing the growth and transformation of professionals .

All this can be traced back to Eve · Klein “ Immaterial Art ” The concept of , For enterprises , The business itself is usually biased towards visibility . however NFT But focus on the invisible things , And add value to a （ You can still copy ） On the file . therefore ,NFT It is not surprising that fashion brands are popular , Luxury giants LVMH Former chief digital officer Ian · Rogers （Ian Rogers） So to speak ： 

“ Luxury is the key to identity . The reason why you bought it , Because the brand has established a culture , And this culture is part of what you want to participate in .” 

Here's the irony , Even though NFT You can capture and verify identities , But it is still difficult to locate the so-called “ Valuable identity ”. 

Use NFT, All values are actually placed in metadata 、 Not in the asset itself . therefore , You should apply this idea to your business , And combine it with the metadata of a company （ From corporate culture to social 、 Emotion, market intelligence and many other aspects , Especially corporate reputation ） hook , Make it have the same value as the actual product or service . 

What do you think? , With NFT, Will it make the business more beautiful ？

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