Why should offline stores do new retail?

With the rapid development of Internet technology ,“ Internet +” It has covered and penetrated into all industries , Affected by the epidemic , Traditional physical stores are also facing the transformation to new retail , As the best online carrier of current products and services, small programs , And how to help physical stores transform into new retailers ？

One 、 Existing problems in physical stores

1、 Limited scope of services

General traditional physical stores can only serve the surrounding areas 500 Meter passenger flow , How to expand the service radius , Cover a wider range of passenger flow , It is an urgent matter for businesses to solve .

2、 The customer base is unstable

Many physical stores do not have a stable customer base , Most of them are a deal , No customer stickiness . However, in the current market , The biggest core competitiveness is the management ability of fans .

3、 Increased operating costs

The biggest problem faced by traditional physical stores is the operating cost , Store rents and labor costs are rising , Advertising is very expensive , And the effect cannot be tracked , Not as expected . How to open the flow and expand the customers 、 Improve performance , It is the top priority of business operation .

4、 Great impact of e-commerce

Now people are used to online shopping , One is convenient, the other is cheaper than physical stores , There is no cost to return or exchange goods , This is undoubtedly the biggest impact on physical stores .

Two 、 These problems can be well solved by using small program e-commerce solutions

1、 Nearby apps take the initiative to get free traffic

Take advantage of nearby applet functions , Especially suitable for offline physical stores ,5 People within kilometers can search your app through nearby apps , This method can cover more users .

2、 Rich drainage scenes

The applet has many entrances ： Applet code , Wechat search keywords , Friend conversion , Group sharing , Circle of friends , Official account Association, etc .

Merchants can display the content they want to deliver in a variety of ways 、 Product information 、 Services provided ; Even through the small program Mall , To sell 、 Service reservation 、 Service payment and so on , Customize the applet according to your own needs .

3、 Better user experience

No need to download and install , Use as you need , Smooth interaction , It's lighter to use . Users can 24 Hours to get products and services , Online customer service responds in time , Bring customers a better consumption experience .

4、 Precipitate private customers

Businesses can attract users to small programs through various online scenarios , You can also guide users to the store to pay attention to the applet , Through a variety of marketing activities to transform , Precipitate private customers through membership card and credit system .

weiit Digital stores create community retail + New service model , Epidemic assistance 1000 Physical stores , Lifelong free use of digital services to help the transformation and upgrading of community retail stores .

New retail multi store SaaS Management system features ：

1.  Online and offline integrated operation

Through the offline cashier system , Realize online and offline inventory synchronization , members 、 Points and other activities , Privatize customer assets , Establish private domain traffic , Bring repurchase and fission .

2.  Layout drag and drop operation

A variety of colors to choose from , Shop page component decoration , Meet the needs of personality presentation , Page drag and drop operation , You can easily make small programs without code .

3. Open the era of personalized mobile e-commerce

Make your own rules , Product multi specification settings 、 Independent marketing activities 、 Seamless docking ticket machine , The delivery area can be customized 、 Delivery price 、 Delivery period, etc .

4.  A strong commodity Library

After opening the online mall , No need to shoot and make product pictures , You can directly pull goods from the commodity warehouse , Batch price change and import are supported .

5. Solve the last kilometer of the community

Satisfy consumers' shopping 、 The delivery clerk scrambles for orders to deliver , The three roles of the merchant management store , It brings many conveniences to the multi role operation of the platform through technology .

6. Building a new retail mall , Get through online and offline

1. restructure “ people 、 cargo 、 site ”, Open up a unified consumer shopping experience through all channels .

2. Online and offline data synchronization , Realize unified reconciliation ; Get through online and offline , Bidirectional drainage , Bring more sales to the store .

7.  Perfect distribution system

1.  Support business distribution 、 The third-party distribution platform and the combination of distribution and self delivery

2. The platform distribution adopts the order grabbing mode , Update order status in real time , Encourage distribution service quality .

8.  Create an independent membership pool , Improve customer stickiness and repurchase rate

1.  Online applets also provide seckill 、 Diversified member marketing functions such as pintuan .

2. No longer rely on third-party platforms , Merchants have their own membership pool , Improve customer stickiness and repurchase rate through operating members .

9.  Store cashier system , More efficient enabling stores

1.  Chain stores and convenience stores can improve their efficiency through the cashier system .

2. Including collection 、 discount 、 Write off, suspension and retrieval .

10.  Enabling offline stores , Help the store to sell goods better

1.  Set up online stores , Break the time limit , Improve store floor efficiency

2. Online traffic , Import offline to increase store traffic

3. Unified management of single online store mode data , Multi store data exchange under multi online store mode , A single store can only view the data of the current store .

summary ：

Chain brand multi store management 、 Multi channel growth digital intelligence management system Through online Multiple terminals Function support , Enabling offline chain stores to realize transformation and upgrading will “ Online shopping mall ” And “ Offline stores ” Integration of sales and operation , Get through members 、 goods 、 Order data , Build a new business operation mode .