To meet the needs of consumers in technological upgrading, Angel water purifier's competitive way of "value war"

recently , Lu Zhenhua, general manager of product management department of angel, a high-end water purification expert, accepted an in-depth interview with China home appliance network . In an interview , President Lu deeply analyzed the development status of China's water purification industry from single product competition to whole house water purification solution competition , And combine the achievements and experience of angel in the field of water purification technology for many years , Starting from Angel water purifier equipped with aerospace water purification technology , Grasp China's high-end water purification brand “ Value war ” The way of competition .

Angel entered the water purification industry 34 Over the years , The development of water purification industry is inseparable from the improvement of consumers' awareness of drinking water safety and the change of domestic water use habits in China . According to JD home appliance data , The first quarter of this year , The year-on-year growth rate of central water purifier and central water softener, the front-end products of purified drinking water, reached 200% above , The end trend category of heating water purifiers increased year-on-year 100% above . thus it can be seen , Chinese households' water habits are changing from safe drinking water to healthy drinking water 、 Comfortable with water , It also calls for the transformation and upgrading of the water purification industry from single products to full scene solutions .

( Angel X-Tech Series high-end whole house water purification )

Deep insight into the consumer market also led to the optimization and upgrading of angel's product line . from 1988 The first water purifier in China was developed in , To China Aerospace ( Space Biology ) Work together to build an Aerospace Laboratory , This year 4 Release new products in January X-Tech Series high-end whole house water purification , Angel takes care of kitchen water 、 Balcony water 、 Bathroom water and other domestic diversified water use scenes , Extend the product line from the single product of water purifier to the water purification of the whole house , It meets the current all-round needs of consumers for domestic water .

In angel's view , Technology is the core of brand competitiveness , Also win this game “ Value war ” Unswerving strategic policy , Even when the whole industry is seriously affected by the epidemic , Angel still insists on products 、 channel 、 brand 、 Personnel input , Adhere to independent research and development 、 Science and technology innovation .

2020 year , Angel environmental science and technology smart Park, which has attracted much attention, officially opened , To spend 51.68 Billion , Covering an area of more than 60 Thousands of square meters , Become angel into high-end products 、 The key to the development of high-end manufacturing industry . As a water purification expert in the industry, angel has been focusing on independent research and development , The long-term reverse osmosis filter element equipped with aerospace water purification technology is made by angel 200 The team of many scientific research experts takes time 3 Development completed in , investment 1.5 Billion , Break the long-standing monopoly of membrane components in the water purification industry by overseas , Become the first in the true sense “ China core ”.

( Angel long-term reverse osmosis filter element )

Thanks to technological breakthroughs , Under the pressure of sales , Angel water purifier sales continue to achieve industry success in the market , It also proves the correctness of angel's choice . future , Angel will also assume the responsibility of national water purification brand , Explore new heights of water purification technology , Lead China's water purification industry to open a new chapter .