[notes] Networking: Internet product managers change the world

Product managers need to have three abilities

1. Find the problem —— insight ： Be able to observe life keenly , Capture every bit of life

2. To analyze problems —— Logical ability and qualitative ability of problems ： Logical ability is whether we can distinguish opinions from facts , Can we bypass some logical fallacies ; The ability to determine the nature of problems is to think from an appropriate point of view and come to a truly effective solution （ For example, the style design of a button is an interaction problem 、 Community cultural issues , Or product positioning ）

3. solve the problem ： Can you cope with difficult situations （ For example, the project cycle is shortened , Lack of R & D resources ）

Business canvas

Part of the business canvas is the value proposition 、 Customer relationship 、 Channel access 、 Customer segmentation 、 Key tasks 、 Important cooperation 、 Core resources 、 Source of income 、 cost structure .

Cash cow products and platform products

Cash cow products refer to products with high profits and accounting for a large proportion of the company's total profits ; Platform products are products that stimulate other products through their own resource advantages . For different types of products , The resources and determination invested are different .

Angel investors and venture investors

Angel investors invest on a smaller scale （ Most of the overall planning is your own money ）, Only focus on the start-up stage of the company , Just make a judgment based on the founder and business direction ; Venture investors are professional investment companies , They raise large-scale funds , Pay more attention to companies with a certain volume , Mainly based on business data .

The financing of start-ups is because it needs sufficient funds to maintain its development speed and leading edge , Funds can be converted into more talents 、 A lot of servers and bandwidth 、 Large scale marketing . If money can help entrepreneurs maintain or improve their running , All the way to be acquired or IPO（Inital Public Offerings, An IPO , Immediate listing ）, In the middle process, all investors can get high returns （ Investors call this exit ）.

Angel investors and venture investors need to be in 5 Around, he successfully sold his shares in 10 Sell at more than times the price , The invested projects should have a lot of value-added space rather than stable profits at a low level , Therefore, they are not interested in small businesses .

About our product , What investors are most concerned about Three questions yes ：

1. Whether the product concept is on the trend , Whether it meets strong demand and frequent demand
2. Whether an effective breakthrough has been found , How to establish barriers after breakthrough
3. Whether the team ability matches the concept

Usability testing determines the interaction design

Look for some representative 、 Users who meet the conditions of potential users of the product , Ask them to complete some tasks on the product or product prototype , Observe their operation , Listen to them .

There are three elements of user experience

1. Don't let users wait

User patience is limited , Therefore, the product should respond quickly to user operations

2. Don't let users think

Reduce learning costs , For example, use novice guide video demonstration instead of graphics

3. Don't bother users

The user's operation to complete a task is as simple as possible

There are two ways for products to obtain customers

Platform pull ： Pull the number of users obtained and the number of active users of the platform 、 The conversion rate is related to the pulling time .

From the perspective of users , Pulling means are divided into advertising 、 Implantation and fusion （ Such as Windows+IE）

There are three ways to implant the Internet ： Put the entrance of the product in the platform （QQ On the front panel QQ mailbox ）、 Put the brand or display of the product into a certain content （ Soft text and poison video ）、 Put the brand or entrance of the product on the user （ Disseminate products at the same time during platform activities , Such as QQ It shows that it is in use QQ music ）

Word of mouth pull ： There are three types of key communicators , adept 、 Contact person 、 salesman .

Okam's razor law ： If not necessary , Do not add entities. .