How can project managers counter attack with NPDP certificates? Look here

Xiaobian has a friend around him , I am an ordinary project manager in the company . But besides holding PMP Outside the certificate , And I got it NPDP certificate . In his words , In order to make myself more competitive . And finally rewrite the trajectory of his life , It's the one that seems to have no connection NPDP certificate .

One .

Listen to Xiaobian tell you something , Here's the thing ： His company has a project under the product development environment that needs someone to take over immediately . This project is not only strict with time control , And the requirements for the project manager are extremely high , Not only do you need to be like a product manager with business thinking , And you need to have “ End to end ” Management ability .

The project manager has to participate in the whole process of product development , Collect and screen customer needs , And guide and supervise the product development process , Be responsible for the scope control and quality of product requirements .

At that time, there were few project managers with product thinking , No one dares to take over this “ sth. useful but very difficult to handle ”, It is said that the boss's face was black at that time . And my friend seized this opportunity , Volunteered to take over the project . Although the process is tortuous , But in the end, the project was successfully delivered , He also got the attention of the boss , A promotion and pay increase .

Two .

Later, he sighed with Xiaobian , yes NPDP The certificate gave him courage and confidence . In the process of textual research , Let him understand and learn the product life cycle and landing process , Better understand the importance of each link in the process . After fully understanding the demands of the upstream , Add your own analysis 、 Think and judge , Fill up the blank of upstream thinking , Produce and deliver , Ensure the smooth implementation of products and the smooth delivery of project results .

thus it can be seen , Project manager with product manager thinking , Not only can they be better qualified for the work of project management , And have higher core competitiveness . Besides ,NPDP It is also applicable to many industries , Not only suitable for traditional manufacturing , R & D enterprises , It is also suitable for Internet enterprises .

3、 ... and .

Recently, I have finished many exams PMP Our partners are not satisfied with a single project management certificate , Prepare to continue to conquer NPDP certificate , Bless your career development . So hard-working little cute , Who doesn't like ！ Now let's share some of my learning experiences .

We all know ,NPDP It is an internationally recognized professional certification in the field of new product development . The knowledge system integrates innovation theory 、 Tools 、 Integration of method and practice , It can provide good method support for enterprises to carry out innovative practice .

Learn what

I'm learning NPDP In the process of , I have systematically carried out the whole new product development process 、 complete 、 Systematic learning . My previous position is just a part of the process , It is easy to cause yourself to only stare at what is in front of you “ One mu and three parts ”, Therefore, there is no systematic understanding of the overall process of new product development .

This study helped me open up my overall view , Understand the complete life cycle of a product and various factors and solutions to be considered in the development process , Such as market research 、 Marketing system .

In the study chapter of Market Research , I also learned about level one / Characteristics, advantages and disadvantages of secondary market research , And the characteristics of various market research tools 、 Value and advantages and disadvantages , These contents are the key points in the process of Market Research , At the same time, I also keep the highly practical application view in mind ……

What's the change

Although at present, I have not completely completed the transformation from theory to practice in my work , But the original thinking mode has been updated and iterated . There is a working meeting today , Discuss whether a product planning scheme is to be replaced or improved . I immediately remembered NPDP Relevant knowledge points in , Put forward several constructive questions .

In my previous work , Product problems that are not within their own responsibility , I pay little attention to . For example, whether to provide solutions for market segmentation , What market is the value of packaging products and solutions , When to highlight differentiation , How to carry out portfolio management and so on …… So as long as you study, you will definitely gain .

Four .

On the whole ,NPDP The learning framework consists of seven parts , Involving new product development strategy ; Portfolio Management ; New product process ; Culture 、 Organization and team ; Tools and performance measurement ; market research ; Product life cycle management . It also clearly defines the application scenario of knowledge system , such as ： New products or services ; Extension of existing product line ; Product cost control / Reduce ; Product improvement （ characteristic 、 function 、 Appearance, etc ）……

product PM No test PMP Life is incomplete , project PM No test NPDP Regret at work .NPDP Certification does not matter to individuals , managers , Or enterprise organization , Both have strong practicality and guidance .

Action is better than action , Sign up quickly to learn ！