author : Li Danhua
https://www.zhihu.com/questio...
Two days ago, I was in charge of Lead Some business colleagues chat , I said something like this : We probably spent 4 A little more than a year , From scratch , Let a new business not in the name of Tencent , There are ups and downs , Finally beat a strong industry rival . Both individuals and companies in the project team have invested a lot of resources and support . But now I'm in charge of developing another area , I will not and will never again spend 4 Years. . Resources must be allocated more efficiently , It's better for everyone on the project .
this 4 There are almost 2 Two and a half years , The team is building up potential energy . It's called potential energy , To put it more directly is : The team , Technology and market , And promotion is not mature yet , We have to continue to accumulate and wait for a chance to ignite . Ali is very cruel , All the public line resources related to the potential energy are closed , Make it real “ Fire Center ”. One 、 background , Big companies are trying to solve “KPI It's done , Business is dead ” The problem of
In this way of playing , Play a Wool Innovation .1、 Extremely flat small team play
good , Here comes the pit :
So, This kind of internal entrepreneurship , In addition to the relative advantages of talent quality , There is little use for the resources of big companies .
2、 Tai Chung Tai , How to play in the front desk , For example, Ali
So small A From the public line to a lot of public modules polished by the public line , Put it together , And then we put the differentiated parts together , Open up !
3、 ... and 、 What are the risks of Ali's play ?
No more pictures , Use a few questions to illustrate the risks : The conflict between the front desk and the middle office : When innovative business needs cannot be met from the public line , Is it public line support or business line's own . If it's the former , How to balance resource investment with other business lines . If it's the latter , Run for half a year, eight months , The line of business is huge again . What about the unreliable front desk : Let a hundred flowers bloom is not a hundred schools of thought contend , The smaller the single trial and error cost, the easier it is for people to relax their vigilance , The flowers withered after they were released . How to divide the cake : A module in a middle station supports 6 One business ,5 I'm dead ,1 It's become . It's a bonus , Dead points are deducted , What about the achievement and presence of this business module . If it is 6 All of them are dead ?
Personally, I still agree with Ali's play , At least in this way , If I start a new business , Just give me enough heavy fire support . I'll decide what mountain to hit , Call the gun , So let me do one more thing , Unwanted 4 year .