The overseas listing of Shangmei group received feedback, and brands such as Han Shu and Yiye have been notified for many times and received attention

In recent days, , The International Department of China Securities Regulatory Commission (CSRC) made a statement to Shanghai Shangmei Cosmetics Co., Ltd （ Hereinafter referred to as “ Shangmei group ”） Provide feedback on the overseas listing application of . According to BeiDuo finance and Economics , Shangmei group in 2022 year 1 month 17 Submit the form to the Hong Kong Stock Exchange on the th , Morgan chase 、 CICC and CITIC Lyon are co sponsors .

The previous prospectus showed that , Shangmei group is a domestic cosmetics company , Adopt multi brand strategy . Shangmei group claims , It has nearly 20 Years of operation history , So far, it has a comprehensive multi brand development in China's cosmetics industry 、 The leader of operation ability and professional knowledge , Successfully created many popular cosmetics brands .

According to frost Sullivan report , On 2020 year , Shangmei group is the only one with two skin care brands with annual retail sales of more than RMB 20 A billion yuan domestic cosmetics company . The same report also shows , Shangmei group has since 2015 - 2020 It has ranked among the top five domestic brand enterprises in terms of retail sales for six consecutive years .

according to the understanding of , The International Department of China Securities Regulatory Commission recently issued feedback to Shanghai United States Group , The company is required to explain its subsidiary Shanghai Xingdao Culture Communication Co., Ltd 、 Shanghai Yifeng Culture Communication Co., Ltd 、 Business scope of Shanghai Wu Dao culture media Co., Ltd , Is it involved 《 Negative list of foreign investment access 》（2021 Edition of ） The areas where foreign investment is restricted or prohibited .

According to the application materials of Shangmei Group , The company used to hold equity on behalf . The International Department of the China Securities Regulatory Commission asked the Shanghai United States group to clarify whether the company is still holding on behalf 、 Whether there is any dispute or dispute over the main equity 、 Whether it complies with relevant laws and regulations .

meanwhile , Require the cosmetics production of Shangmei group and its subsidiaries 、 Qualifications required for sales and qualification acquisition , Is there any violation of laws and regulations related to the production and sale of cosmetics 、 Administrative punishment of the regulations , if there be , Please explain the implementation of the corresponding rectification ; Whether there is cheating in product promotion 、 Misleading consumers and other violations 《 Advertisement law 》《 Cosmetics regulation 》 The content of .

And Bedouin learned that , Han Shu, a subsidiary of Shangmei Group 、 Yiye and other brand products have been criticized or punished by relevant departments for many times . It's just 2021 year 6 month , The Shanghai market supervision and Administration Bureau conducted spot checks and inspections 509 This company sells 、 The production of 1184 Batch of goods , share 119 The packaging of the batch of goods is unqualified , A leaf brand is listed .

Previous 2015 year 8 month , Han Shu company once existed “ Use advertisements to falsely advertise goods or services , Deceive and mislead consumers ” It was ordered by the inspection team of Shanghai Administration for Industry and commerce to stop publishing the above advertisements 、 And make public corrections within the corresponding scope with the same amount of advertising expenses to eliminate the impact , And was fined 110 Ten thousand yuan .

2019 year , Issued by Xiamen market supervision administration 2019 In the first 3 Cosmetics supervision and sampling information shows , A batch commissioned by Shangmei Group “ Han Shu hydrating and repairing facial mask ” Unqualified quality , Preservatives other than those identified in the product label were detected in this batch of products （ Phenoxyethanol ）, Inconsistent with the product label identification .

Shangmei group said in the prospectus , He has been fined by relevant departments in the past , However, the amount of fines is not significant , And it has taken measures to ensure compliance with advertising laws and regulations . For example , From time to time, the company reviews the sources of some data or the words used in advertisements .

According to the prospectus of Shanghai United States Group , Its 2019 year 、2020 The annual income is realized respectively 28.74 One hundred million yuan 、33.82 One hundred million yuan , among 2020 Year comparison 2019 Annual growth 17.68%.2021 First three quarters , The income of Shangmei group is 25.96 One hundred million yuan , a 2020 In the same period of 23.02 One hundred million yuan growth 12.77%.

at present , Shangmei group provides a wide range of cosmetics under many brands , Mainly including Han Shu 、 One leaf and red elephant . During the past record period , The revenue of Shangmei group mainly comes from the three brands , Jointly contribute to the total revenue of the company 86.6%、91.8% and 91.1%.

The prospectus shows , Hanshu 、 Yiye and other brands are the main source of income of Shangmei Group . among , A leaf in 2019 The proportion in has reached 36.6%, It ranks first among the brands of Shanghai United States Group . And in the 2020 year , This position was replaced by Han Shu , The corresponding proportion decreased to 29.8%, Not as good as Han Shu in the same period 39.4%.