In the first month of its launch, the tourist praise rate of this campsite was as high as 99.9%! How did he do it?

“ Program ” It is between consumers and businesses “ The connector ”, Digital operation is also the consensus of most businesses , But how to connect , Players have their own priorities .

In this regard ,2021  The first exquisite camping site established in Putian  -  Tianmu wild luxury camping , Did a good job .

With the leading edge of digitalization , Tianmu wild luxury camping breaks the original channel form , Quickly lay out wechat ecological channels . First month online , The number of camping tourists has increased  20% , The whole experience is well received by tourists , The transaction volume of advance orders has risen rapidly  ！

How to do it ？ See together

Like many campers , Before online reservation management ,

Tianmu outdoor camping

There are many

Appointment management challenges

;

1. The appointment information is messy

The traditional telephone appointment or private letter appointment form of each platform is easy to cause information clutter and unequal information of the number of people present , Difficult to control . Improper management , It is also easy to cause instantaneous congestion at the door , It is easy to have potential safety hazards during the epidemic ;

2. The channel data is fragmented

Numerous sales channels , Tourists can't come together , Data management is difficult ;

3. It is difficult to control resources

Because the appointment information is messy , Unable to arrange tents reasonably + Food resources , It is prone to temporary regulation or unnecessary contradictions , Affect customer experience ！

4. Loss of potential tourists

Also because the channel is difficult to manage effectively , Tourists cannot get the specific information of the camp quickly , Touch is not timely , It is easy to cause potential loss of tourists ;

One click appointment

Integrated reservation management

The multi trend development of the epidemic , stay “ Reservation system ” Under the trend of becoming normal ,“ No appointment , No travel ” It has been integrated into the daily life of residents .

The traditional appointment form is easy to cause information disorder , Unable to efficiently manage orders . So the first thing Tianmu wild luxury camping does , It is to build an exclusive reservation applet centered on tourist experience .

Open an appointment cycle of nearly one month , No staff intervention is required , Tourists can make an appointment for the arrival time anytime, anywhere 、 Number of trips 、 Buy the required food packages according to your needs  /  Additional goods .

Integrated management of appointment process , Show brand professionalism at the same time , It greatly reduces the time and energy of camp managers , Reservation order management is more efficient .

▲ Make an appointment every day  x  Tianmu wild luxury camping

Consolidate data

Refined customer operation

There are many marketing channels , If there is no core, they will fight their own battles , Fall into chaos . Therefore, Tianmu wild luxury campers mainly promote tourists through wechat “ Tianmu outdoor wild luxury ” Applet , As a reservation entry , Show brand information and appointments .

Gather the members from all channels , Break through the online and offline data barriers , Converging on 「 The heart 」 Centralized management .

Tourist information is concentrated , When doing marketing activities with online marketing tools reserved every day , It is convenient for rapid information access .

▲ Make an appointment every day   Management backstage

Resource allocation

Pre regulate resources

Facing the peak , How to reasonably allocate resources , Enhance the tourist experience ？

Tianmu wild luxury camping thought ： Periodic opening , Get tourist reservation information in advance .

1. Resources are pre arranged

for example ： A month's periodic display , Make an appointment to go online with exquisite afternoon tea or BBQ package , Users can make an appointment by themselves . Camp management personnel shall arrange tents in advance 、 Site clearance 、 Food preparation, etc , Book camping during rush hours , The interior is busy but not messy , Management is orderly . Improve user satisfaction

▲ Tianmu wild luxury barbecue scene

2. Prevent breaking an appointment

for example ： Online booking charges for tents , When submitting an order , There will be an appointment prompt ,“ After the appointment is successful , Cancellation is not supported / Change Appointment ”. The appointment details page is also noted “ There are many guests during peak hours , The table with successful reservation can be reserved at most 15 minute ”.

Let tourists know the regulations in advance , Reduce unnecessary contradictions , At the same time, avoid unnecessary losses in the camp .

▲ Make an appointment every day  x  Tianmu wild luxury camping

Flow guidance

Prevent the loss of potential tourists

Before there is no main channel guidance

, This often happens , Direct messages 、 The message was not replied , The phone missed ！

▲ Touch is not timely

After mainly promoting wechat appointment applet

1. I recommend

Wechat's huge public domain traffic pool ,“ Nearby applets ” The function will also help merchants quickly 、 Low threshold display applet to surrounding users .

▲“ Nearby applets ” Location

2. Prompt guide

When promoting on other platforms , Attached is wechat search “ Tianmu outdoor wild luxury ” Guide users to use the online reservation applet , Within a short distance , Camp information is directly transmitted to customers at a glance .

▲ Prompt guide

3. One click sharing

Research user habits , Easy to share with friends 、 WeChat friends . Irregular marketing activity sharing activates users , Quick touch , Produce fission .

▲ One click sharing

4. Interactive Association

Small program associated official account 、 Strong interaction of video numbers , Quick touch , Cover more customer groups , Stimulate the potential customer base .

This case is shared here

END

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