Traffic, but no sales? 6 steps to increase website sales

key word ： E-commerce traffic conversion 、 User operations 、 chatbot

If no one buys anything , What is the meaning of having traffic ？ E-commerce shopkeepers complain that the traffic conversion rate is very low （ Or no sales at all ）, This is very common . After reading this article , Turn more traffic from your e-commerce store into sales , And reduce the return rate of e-commerce ！

The most important thing to increase your e-commerce sales is to understand why no one buys . There may be several reasons . See our list of things worth checking .

1. Verify target location

What kind of people are your ads targeting ？ Maybe your audience is too broad , Or the advertisement shows to the wrong audience （ You can't sell your hair combs to a bald man , Right ？）.

The product or service you provide must match the interests of your audience . It is best to establish a buyer role , This includes the following information ：

- Age

- Workplace

- The state of the relationship

- occupation

Hobby

Another thing worth trying is to narrow the scope of your goals , And do some A/B test （ For example, using Facebook advertisement ）, Doing so will help you target the right audience , And in the process -- Improve your sales .

2. Analyze traffic

You can use a variety of free tools , This will help you better understand your audience , And improve the conversion rate . for example , You can use Google Analytics To check which step of your pipeline failed .

Another good tool worth mentioning is SaleSmartly. It allows you to record the behavior of visitors on the website -- You will clearly know what makes your customers jump out of the .

for example , Let's assume that the customer dropped the line when checking out . stay SaleSmartly With the help of records , You know how to solve , Because you have noticed that the customer has a problem with the checkout button .

3. Make a good presentation

If the lobby is dirty , No one will stay in a five-star hotel , Am I right? ？ The same is true of online shopping -- Good design helps to make a fatal first impression .

Create a logical and intuitive page structure . Make sure your products are properly classified . And make sure your website is available on mobile devices .

4. Sell through product descriptions

Even if your product is good , But that doesn't mean visitors will buy anything . It's your job to convince them ！

Make sure your product does not run with the general description and product specifications . It's not just about convincing customers , Also to get a good position in Google , And get organic flow from it .

Invest some time and effort in creating colorful descriptions , Make customers excited . And remember about high quality pictures !

5. Release the trust signal

Trust signals are little things that tell customers that you are a trusted business partner . You can use customer reviews , Verify your payment portal security badge , or " About us " To tell your story , Let the customer be emotionally engaged .

You should always start by providing the quality of a good application , And provide first-class customer service .

Remember not to overuse intrusive pop ups -- It looks very dark , And it will only annoy your visitors , Instead of increasing your sales .

6. Provide excellent customer support

Excellent customer support is an important factor in increasing your sales -- According to PwC's report , exceed 1/3 Of American consumers will leave the brand after a bad customer experience . That's why you want to make your customer service fast 、 Pleasant and convenient .

For online business , It is worthwhile to use real-time chat and chat robots -- They are convenient 、 Efficient , And allows you to deal with problems and concerns in real time . They can react to various events according to the behavior of tourists -- for example , When your customers give up their shopping carts , Involve them in , Ask them why they did it , Or offer them a discount . Your customer can also switch to the field operator , As long as they feel right .

SaleSmartly It is undoubtedly the first choice for your chat robot , It is an independent station tool for Chinese outbound customers , Including online chat 、 Customer Service Center 、 Marketing automation 、 Four modules of marketing data insight , Subscribe new customers to 、 Online sales 、 Secondary marketing gets through , Comprehensively improve the conversion rate of independent station customers . Statistics show that , Use SaleSmartly The average customer complaint rate of businesses decreased 50%, Income increase 30%, Improve customer service efficiency 100%, Reduce business operating costs 40%.

adopt SaleSmartly Support for , You can convert more traffic , To promote your e-commerce sales . Come and experience it for free ！

SaleSmartly Official registration link ：https://www.salesmartly.com/?source=CSDN-LSJ622