What is the path field—— Competitive advertising

Below the title and above the description of the advertising content . Through this field , Potential customers can learn where they will eventually go to the website after clicking on your advertisement , Therefore, the words you add in these fields should be able to describe the product or service described in the advertisement in more detail . The display of the path cannot be guaranteed . This field is optional , Each path can contain up to 15 Characters .

If we are in import and export business , You can highlight in the path field , exit , Manufacturer , Wholesale . It can also highlight the characteristics of the product , Nature, etc .

The path text does not have to be exactly the same as the text that eventually arrives at the web site , But it should help the user understand what the landing page might have .