Detailed explanation of audience characteristics

These activities may reveal some aspects of their lives , Including fertility 、 The age of the child 、 Housing ownership status 、 Marital status and educational background, etc .

Fertility  - Whether there are children
The age of the child  - The child's age
Housing ownership status  - Own or rent a house
Marital status  - married 、 Still single in love
educational background  - The level of education achieved , Or whether you are currently studying in a university

“ Detailed audience characteristics ” Use cases ：

Suppose someone is Google.com The most suitable toys for children were searched on , I've been here again recently YouTube I watched the most suitable recipes for children , stay Google Find the children's amusement center on the map , Then it installed toilet training application on its mobile device . In this case , Our system will determine that this person is likely to Taking care of young children , Therefore, it will be classified as “ Parents of young children ” This audience .

One sales 1-3 The online merchant of year-old baby toys can set up a search advertising series for it “ Parents of young children ” Audience groups as positioning conditions , thus , When they locate “ toy ” This broad keyword , You will know that your advertisement will only be displayed to the relevant segment audience as parents .