The "functional art" jointly created by Bolang and Virgil abloh in 2021 to commemorate the 100th anniversary of Bolang brand will debut during the exhibition of abloh's works in the museum

Bolang will sponsor the Brooklyn Museum Virgil Abloh：“ Rhetoric ” Art exhibition

German electrical appliance brand Bolang with design as the center (Braun) announce , The company will sponsor 2022 year 7 month 1 solstice 2023 year 1 month 29 Held at the Brooklyn Museum on the th Virgil Abloh：“ Rhetoric ”(Virgil Abloh: “Figures of Speech”) Art exhibition . The exhibition was originally held by the Museum of modern art in Chicago , The exhibits span artists Virgil Abloh Long 20 Years of multidisciplinary career , Include and Takashi Murakami、Juergen Teller and Arthur Jafa And other artists' cooperative works ; For its personal fashion brand Off-White Designed products ; As Louis Vuitton's first black menswear art director, he designed products ; And unique works created through cooperation with brands such as Bolang .

2021 year , To celebrate “ Excellent design ” The idea was born 100 Anniversary of the , Bolang and Abloh Reached an exclusive partnership . period , He made an in-depth study of Bolang's archives , Together with Bolang design team 1965 “Wandanlage” The high fidelity sound wall has been updated and designed , So as to make it a “ Functional art ” works . During the art exhibition held at the Brooklyn Museum , The public will appreciate this for the first time “ Functional art ”.

Communication Director of Bolang design department Ben Wilson Express ：“ With the Virgil Abloh Design and jointly create a re conceived Wandanlage Hi Fi sound wall , Our goal is to make the audience outside the pure design lovers fully feel ‘ Excellent design ’ This idea , It's simple 、 Practical and durable . We are very happy to be the Brooklyn Museum ‘ Rhetoric ’ Support sponsors of art praise , And have the opportunity to share with the public for the first time ‘ Functional art ’ works .”

About Bolang

Bolang Yu 1921 Founded in Germany , Now it is a subsidiary of P & G . Company R & D 、 Produce all kinds of innovation 、 The quality of 、 Small household appliances designed in one . Products include electric shavers 、 beauty 、 Household appliances, watches and speakers . Bolang products are sold all over the world .

 

(Photo: Business Wire)

(Photo: Business Wire)