Soul app released the annual report on generation Z behavior: nearly 20% of young people love shopping in the vegetable market

2022 year , The first batch of 00 Later, college students will graduate and enter the society , The millennials who grew up with the Internet are gradually coming out of the ivory tower . How will they see the world , How to look at life 、 Work 、 consumption 、 Social, etc , Will determine the future development trend and value orientation of society . As “ The social meta universe of young people ”,Soul There are a lot of Z Generation user , Based on the users in the platform as the research object ,Just So Soul The Institute released 《Z Annual report on generational behavior 》, Share the distinctive world outlook of contemporary young people .

Z Generation consumption view is more shrewd , near 2 Young people like to visit the vegetable market

How to spend the money earned from working ？Z Generations have their own unique ideas . Compared with the eyes of the outside world “ Young people spend money without planning ” Stereotype of , This report gives a real Z The answer of generations .

In the annual consumption outlook Review ,“ Smart me , Spend every penny on ideas ” Become Z The favorite consumption attitude of generations , And the younger you are , The higher the proportion of people who choose this consumption view , explain 95 after 、00 Later, it is limited by personal assets , It is more necessary to spend every sum of money on the blade .

Soul Share 2021-2022 Z Annual report on generational behavior

From the perspective of consumption motivation , Except for eating 、 In addition to daily expenses such as commuting , Pay for knowledge and for parents 、 Children's consumption becomes Z A strong driving force for generations of consumption . data display ,10 individual Z There are at least 2 One is willing to pay for knowledge , There are more than 2 Yes Z Generations believe that good health is the most important , It will be health products 、 Pay for physical examination and other things . And for in the virtual world , For example, in online games 、 Krypton gold on social platforms ,Z Generations will not be soft hearted ,10 individual Z There are at least 1 Will consume in the virtual world .

From the perspective of consumption channels , In general, traditional e-commerce platforms such as Taobao are still Z The first choice for generations , More than half of young people most often use these platforms “ Buy buy buy ”. But here's the interesting thing , There are more than 4 Yes Z Generations will still choose to live in real malls / Shopping in the supermarket , It's also close 2 Adult young people will visit the vegetable market , More than “ Buy food online ” Channel of , This also shows that Z Generations have a certain pursuit of real life quality , Full of longing for the fireworks in the world , Eager to integrate into .

From gender 、 In terms of age differences , data display , women 、00 Later, the acceptance of pinduoduo is higher , Women are also more inclusive in consumption channels , I prefer to try this new consumption form of live broadcasting room .

“ Eat melons and socialize ” A new trend ,Z Generations still believe in love

From work 、 Consumption to daily life , The social style of contemporary young people is also changing with the development of the times . In the face of Z In the analysis of generational behavior , An unavoidable problem is , How do young people make friends now ？

This report selected Z Generation annual social style , data display ,“ Eat melons and socialize ” Become the most popular way for young people to make friends this year . Divorce from an entertainer star 、 Have children to their emotional disputes , All online gourd eaters are allowed to find the focus of heated discussion ,“ Eat melons and socialize ” Become Z generation 2021 The collective behavior of exchanging and promoting feelings in , This also responds to the fact that there were many public events that were hotly discussed by netizens last year , There is also a lot of discussion in public space .

Soul Release 2021-2022 Z Annual report on generational behavior

From age 、 From the perspective of gender differences , Women are “ Eat the melon ” Men have incomparable enthusiasm and talent , And men 、00 Later, I prefer “ E-sports Social ”, last year EDG The night of winning the championship , They may not sleep all night . Besides , The clouds of the epidemic have not yet completely dissipated , Online course 、 Campus closed management makes “ Metacosmic social ” In the younger generation 00 The latter is more popular , They are keen to make friends in the virtual world , It can be seen that , Yes Z For generations , offline “ social phobia ” Attributes will not be brought into the online virtual environment .

Soul Release 《2021-2022 Z Annual report on generational behavior 》

In the selection of social buzzwords of the year ,“ The Chinese don't lie to the Chinese ” Elected by a high vote , Become the most popular this year Z Popular Internet terms for generations . This joke derived from the e-commerce platform is Z Generations attach importance to honesty , Yes “ There is no deception in the world ” My beautiful wish . And in terms of gender differences ,“ Jue Jue Zi ” This expression seems to be firmly bound to the image of a playful girl ,“ I mean ” Is also trying to become a happy quote for women . Girls can speak frankly about themselves “emo” 了 , But this word is not a popular social currency among men , They are concerned about “ The clown is myself ” This sentence has a deeper understanding .

In the attitude towards love ,Z Generations believe in love , They showed unusual positivity and optimism . In the selection of annual love keywords , More than half of them Z Generations think “ company ” It is the most confirmatory word of love , And trust 、 responsibility 、 happy 、 grow up 、 close 、 The same frequency resonance is also commonly used by them to describe love . contrary , Think love is material 、 Exercise patience 、 trouble 、 Consume 、 Only a few people have negative emotions such as hypocrisy .

Z The great activity of generations of users , Help make Soul Precipitated social assets with the characteristics of the times . In this behavior report , Many research results are different from the public's imagination of young people , thus it can be seen ,Just So Soul The Research Report of the Institute is not only for the public to better approach Z Generation provides data support , It can also break the external influence on Z Stereotypes of generational behavior , Let more people see Z Different faces from generation to generation .