In order for digital retail to continue to play its role, we need to give new connotation and significance to digital retail

　　 In the past , Mention digital retail , People usually associate it with many digital marketing tools . Whether it's the platform of the head , It's still large SaaS Service provider , Almost all focus on digital marketing tools . There is no denying that , In this way , We can really get some room for growth , Whether online players , Or offline physical stores . However , If only with the help of digital marketing tools to achieve the activation of traffic 、 Growth or transformation , It's a little too simple and arbitrary .
　　 Look at digital retail from a new perspective , Looking for a new development direction of digital retail , Perhaps it is the key to ensure that the development of digital retail can enter a new stage of development . I always think that , The development mode of digital retail is only dominated by the acquisition and transformation of traffic , Still lingering in the shadow of e-commerce , The real digital retail should have richer connotation and significance . In a sense , With the acquisition of traffic 、 Activate and transform into leading digital retail , It's just the beginning , There are more new connotations and meanings of digital retail in the future .
　　 For every player who tries to make a difference in the new stage of the development of digital retail , How to give new connotation and significance to digital retail , How to make digital retail undertake the development task of the era of traffic and retention , Maybe that's the point . Standing at the crossroads of the transformation of digital retail from the era of traffic to the era of retention , We need to look at digital retail from a new perspective , Just like this , We can make digital retail completely change the shadow of the e-commerce era , Entering a new stage of development .
　　 Traffic is unsustainable , Digital retail needs to be redefined
　　 When the new way of digital retail development led by the acquisition and transformation of traffic comes to an end , What we see is that , Once popular digital retail players began to get into trouble . It's a familiar situation , Because at the end of e-commerce , We have also seen such scenes . This phenomenon tells us , The development mode that only takes flow as the ultimate pursuit has come to an end , To continue the development of digital retail , To make digital retail continue to play a role , We need to give new connotation and significance to digital retail .
　　 Traffic is not the end of digital retail , But the beginning . I always think that , The development mode of digital retail dominated by traffic , It's just the beginning . After such a stage of development , Only players in digital retail can accumulate conditions , Lay a foundation for the deep empowerment and transformation of the retail industry . In a sense , Traffic is not the end of digital retail , It's a beginning . After such a stage of development , Digital retail can have a new evolution .
　　 future , Digital retail will assume more functions and roles that are deeply integrated with brand merchants . They are no longer an existence beyond brand businesses , But an existence that has achieved deep integration with brand businesses . Their empowerment of brand businesses , Similarly, it is not only limited to the acquisition and transformation of traffic , It is more reflected in the in-depth transformation of the internal processes and links of brand businesses . At such a stage , The players of digital retail play more of the role of infrastructure , What is more realized is the digital transformation of the internal processes and links of brand businesses .
　　 therefore , This stage , Digital retail players are more responsible for , Deeply transform the internal processes and links of brand merchants , Realize the deep and comprehensive digitalization of brand merchants . For every player who aims to make a difference in such a stage , How to find ways and means to deeply empower brand businesses , How to help brand businesses achieve comprehensive and thorough transformation and upgrading , That's the point .