[observation] where is the consulting going in the digital age? Thoughts and actions of softcom consulting

as everyone knows ,“ the 14th Five-Year Plan ” Planning and “2035 The outline of the long-term goals for the year 2000 ” in , take “ Accelerate digital development Building Digital China ” As an independent chapter , And propose to meet the digital age , Activate the potential of data elements , Speed up the construction of digital economy 、 Digital society 、 Digital government , Drive the mode of production with digital transformation as a whole 、 Lifestyle and governance change .

One side , This will create more new demands for digital transformation and intelligent upgrading , New opportunities become ubiquitous ; On the other hand , We should also see that whether it is industrial digital upgrading , Or enterprise digital transformation , We also need to move forward with consulting planning and new ideas , Thus we can seize new opportunities 、 Open up a new situation .

This also makes consulting business more important than ever in the digital era , As the of enterprise digital transformation “ enabler ”, And the new generation of China's consulting industry “ representative ”, Softcom consulting how to adapt to changes 、 Seize the opportunity and usher in great development ？ So , Softcom consulting “ guys ”—— Yang niannong, senior vice president of softcom power, recently shared his thoughts and exams in detail .

Changes in consulting business in the digital era

without doubt , With the acceleration of digital transformation , More and more enterprises are upgrading their digital strategy to a new level , The process of transformation is also changing from “ Shallow level ” The trend of digitalization “ Deep level ” Digitization of . In this context , Start with consulting services , Plan and design the next step of digital transformation in advance , Drive the organization 、 Changes in processes and culture , It is also becoming the focus of the current industry and enterprise digital transformation “ Just need to ”.

This also allows softcom power to see the huge development prospects of the consulting business , Therefore, as an important part of the company's strategic layout , Softcom consulting is also “ emerge as the times require ”, And it has also become a key component of softcom power's ability to provide end-to-end innovation for Industry and enterprise customers . In Yang niannong's view , Why softcom power decided to enter the consulting market , The main considerations can be seen from three dimensions ：

One is , From the perspective of customer needs , Get into “ Deep level ” A new stage of digital transformation , More and more enterprises are facing various challenges , If we look at it from the perspective of customers , It will be found that many enterprises are changing from the simple product purchase demand in the past to the hope that service providers will 、 Solution 、 service 、 Consulting and other services “ interconnect ”, Only in this way can we better promote the digital transformation of enterprises .

“ Before digital transformation , Many enterprises actually need someone to help them sort out how to do transformation , Only consultation and planning go first , The subsequent implementation can be guaranteed , It is precisely to see this demand and change , Softcom consulting hopes to be a ‘ The first troops ’ Good , Digital transformation ‘ Gripper ’ Good , Or as a customer contact ‘ The breakthrough point ’ Good , It can help more customers sort out transformation ideas and development plans at the initial stage , And then carry out in-depth cooperation with customers , Build and implement it step by step .” Yang niannong said .

Two is , From the perspective of company layout , Standing at the critical stage of digital and intelligent transformation , With nearly 20 years of technology accumulation and industry experience precipitation , Softcom power itself is also connecting its service capabilities horizontally 、 After integration , Hope to provide more three-dimensional services for customers in the industry 、 Full stack digital technology services , For the digital transformation of thousands of lines of business “ Can make ”.

therefore , From the perspective of full-service customers , Through establishment “ Softcom consulting ” To build the company's capabilities in the consulting business , It becomes the meaning of the question . Yang niannong said ：“ Now the needs of customers are diversified , In addition to products and services , The demand for consultation is also becoming more and more , In the past, our consulting business was mainly completed by other companies , Softcom power did not set up a special team to serve customers , Therefore, from the strategic layout of the company , The establishment of softcom consulting is at the right time .”

The third is , From the perspective of market changes , Consulting business or market is also undergoing new changes , Mainly reflected in —— In the past, consultation was mainly based on Process Reengineering , Focus on learning from foreign advanced experience , This is a kind of traditional consulting business “ play ”, But in the digital age , In fact, all participants face a new challenge , In the past, the overseas best practices provided by many consulting enterprises have lost the value of reference .

More importantly , In the past, the whole consulting industry was dominated by internationally renowned consulting companies , But also after entering the digital era , The landing capacity of these international consulting companies is not as good as expected , In other words, it cannot meet the needs of the localized market , This gives softcom consulting such a foothold in the local , The development and rise of consulting service providers that can have in-depth insight and understanding of customer needs has brought “ Overtaking in curve ” The opportunity of .

thus it can be seen , The current digital transformation trend is accelerating , In more and more industries and enterprises , The transformation opportunities and challenges brought by digital transformation are also gradually increasing , The consulting industry is one of them , And softcom power chooses layout consulting services to drive the digital transformation of the industry , It is only after careful consideration “ Plan before you act ” Of , Behind it are the times and trends brought about by digital transformation , It is also an embodiment of the comprehensive release of softcom power technology and service capacity after years of precipitation .

Advantages and advantages of softcom consulting precipitation

that , As the new generation of China's consulting industry “ representative ”, What is the positioning of softcom consulting ？ What are the unique advantages behind , And in the process of digital transformation of customers , What role do you want to play ？

Regarding this , Yang niannong believes ：“ The consulting industry is also knowledge intensive or intelligence intensive in nature , It takes a long time for the industry to accumulate , Precipitation of professional knowledge , And the construction of talent team , In this way, we can better provide customers with a consulting service , Although softcom consulting is ‘ The latecomer ’, But I have been preparing for this for many years , Therefore, there is also a unique secret in the consulting industry .” To be specific ：

First , From the perspective of business positioning , The current focus of softcom consulting is based on “ Business planning ”, instead of “ strategic planning ”. The reason behind this is , At the strategic planning level , The country has a very complete and clear understanding of digital top-level design planning “ Outline collar ”, And most enterprises , In particular, central enterprises and state-owned enterprises need more business planning on how to implement and implement under the grand strategic planning , What softcom consulting hopes to do is , How to combine these top-level plans with the needs of customer business development , Combined with its industry characteristics and industry development trend , To further implement .

Yang niannong told me ：“ Softcom consulting hopes to adopt a step-by-step approach , From strategic planning to business planning, and then to IT planning , Then through customized development of products and solutions , Or through cloud implementation , Connect the whole plan , Ultimately, it will better promote the digital transformation of enterprises . meanwhile , The ability of softcom consulting strategic planning itself is also possessed , But it will not be our main direction at present .”

secondly , From the perspective of talent team , Although softcom consulting is a company rooted in China's local market , But its consulting and expert teams come from top international consulting companies , Have an international perspective 、 International methodology , At the same time, it also has very rich practical experience .

“ Our consulting team does not start from scratch , At present, the whole team is very senior , exceed 70% All employees have 10 More than years working experience , The team members are also from major international well-known consulting companies , I have also worked in an internationally renowned consulting company for many years , At the same time, we are also strengthening efforts to attract excellent consulting talents from other companies , This is also the reason why we broke into a Xintiandi in the consulting industry in a very short time .” Yang niannong said .

Of course , From the long-term development of softcom consulting , Yang niannong is also looking forward to the future to help the company prepare for the establishment of a new talent training system and echelon , From the beginning, we mainly attract experienced consultants , Gradually change to focus on the company's own talent training system —— From “ Blood transfusion ” Turn into a pattern “ Hematopoiesis ” Pattern , So as to better meet the talent needs of softcom consulting for its long-term development .

Last , From the perspective of business model , Softcom consulting also proposed a new way of cooperation —— That is, the consulting business hopes to work with more industry customers “ innovation ”, instead of “ lead ”. Regarding this , Yang niannong's explanation is , In the digital age , In fact, no consulting company can “ lead ” Industry customers do a good job in digital transformation , The challenge is , Because the market changes very fast , Digital transformation in each industry will face many challenges , At the same time, digital technology brings different changes to the business of every enterprise , Different customers' acceptance of digital technology is also completely different . let me put it another way , Enterprises have too many problems in digital transformation “ Unpredictability ”, therefore , The starting point and foothold of softcom consulting , I hope to help customers sort out a transformation idea , Then work with them to find innovation , For example, start cooperation on small projects , Through quick trial and error , Rapid innovation , And driven by scenario , Ultimately help customers achieve digital transformation .

“ If consulting companies want to lead in the market , The big premise is that there is no pit in the transformation process , Where is there a dangerous beach to take customers around , Most consulting companies are still in the process of exploration at this stage , And our way of CO innovation with industry customers , It is through the business planning determined in the early stage , Then from point to line 、 Gradually expand by the way of line and surface , In this way, customers can clearly know where it starts , Where is the destination , And to what extent it needs to be transformed , In this way, both sides through exploration and innovation , Can better complete this process .” Yang niannong said .

In retrospect , The positioning of softcom consulting in the industry and the resulting business model do not seem to be “ On the tall ” The guidance of , But more “ Grounding gas ” Practice and practice , In fact, it is the technological precipitation formed by softcom power over the years 、 Local understanding formed by business cognition and deep insight into the needs of domestic customers , This also determines that softcom consulting can be closer to industry customers , Take solving the pain points and difficulties of industry customers as the starting point and foothold , Better implement consulting, solutions and other services to the transformation needs of thousands of industries , This is the advantage and victory of softcom consulting in the market .

Digital Native consulting leads the industry trend

Based on that , In Yang niannong's view , Now the domestic consulting industry is changing from consulting 1.0 Time is on the way 2.0 The times are moving forward , Compared with consulting 1.0 The era focuses on process optimization , consulting 2.0 It is mainly digital native consulting , It is guided by the concept of digitalization , Supported by emerging digital technology , With leading business consulting 、 System design and implementation methodology as the starting point , Provide a full stack solution for the digital transformation of enterprises , Ensure the smooth implementation of digital transformation , At the same time, it also needs to be driven by technology 、 Co innovation 、 Agile iteration 、 The goal is to grow together , Help enterprise customers create greater value .

First of all , In terms of technology drive , The consulting business in the digital age needs to be technology driven . You can see , Whether it's Cloud Computing 、 big data 、 Artificial intelligence 、5G New technologies such as , It has had a great impact on people's life and production, even an impact , But in turn, these new technologies can also promote the development of consulting business . Again , For consulting companies in the digital age , The only thing to do well is to better integrate these digital technologies with customers' business needs .

In this regard , As one of the leading enterprises in the domestic digital technology service industry , Softcom power has a mature software engineering system and an evolving digital technology innovation service system , At the same time with the help of AI、 Clouding 、 New technologies such as automation and data analysis 、 Digital products and tools , Relying on rich industry operation experience and strong delivery ability , Softcom power has formed, including consulting and solutions 、 Product development 、IT The implementation of 、 Complete operation and maintenance 、 Full value digital service chain , Be able to provide customers with high value 、 Quality digital transformation solutions , Help customers continuously improve their market competitiveness .

second , In terms of agile iteration , Softcom consulting also took the lead in proposing “ Light consultation ” The service model of . In this consulting mode , Softcom Consulting aims at the business pain points of customers , It can provide rapid scenario based innovation solutions , To quickly solve business problems .

“ What many industry customers need now is not a big and heavy consultation , It needs a set ‘ Light consultation ’ The pattern of , That is, through 4-8 Weeks to help customers sort out a local business development plan , This way ‘ Light consultation ’ Pattern , You can try it quickly , This shift is related to the rapid changes in the whole market , At the same time, it is also related to the current industry customers' need for rapid response .” Yang niannong said .

But that doesn't mean “ Light consultation ” You can win , In his opinion ,“ Re consultation ” and “ Light consultation ” Can exist in parallel , And each has its own value . among ,“ Re consultation ” Mainly for industry customers 3-5 Year plan , The cycle required in the process is relatively long , Many contents also need to be discussed and demonstrated for a long time , It is related to the long-term development of the enterprise , It is also crucial to the value of the enterprise ; and “ Light consultation ” Service patterns can mainly play a role in specific scenarios or specific requirements , In a specific industry scenario , For example, industrial Internet needs to be localized “ Mount a horse ” An automated production line , Then use “ Light consultation ” The model can be quickly implemented ; Another example is in some specific requirements , Some industries need to adopt a new technology , But the impact and feedback of new technology are difficult to predict in the early stage , that “ Light consultation ” Pattern solves one “ Quick trial and error ” The problem of , Because it is more “ light ”, Even if the customer adjusts later , Time will also be faster , The cost will be lower . therefore ,“ Re consultation ” and “ Light consultation ” It's not contradictory , But a relationship of mutual cooperation .

Third , In terms of joint innovation and growth , Facing the surging tide of digital transformation , No manufacturer can meet all the needs of users on its own , The same is true of the consulting industry , Therefore, this requires consulting companies and industry customers , And ecological partners , Work together to create a digital transformation “ Community ”, To meet the rich and detailed digital transformation needs of industry customers .

“ Digital age , Ecology is definitely an inevitable trend , In the current environment , In fact, every enterprise has its own expertise , Therefore, in the future business development process , In addition to continuing to strengthen the advantages of the consulting business , Will also work with more partners , Many leading companies in the industry have launched more cooperation , At the same time, we will always adhere to a principle , That's customer focus , Whether it is our solution or , Or the solution of a third-party partner , Will stand in a relatively fair position to help customers make the best choice , Ensure that the interests of industry customers are maximized . Because we believe , The realization of customer value can truly reflect the value of softcom consulting .” Yang niannong said .

From this point of view , In the eyes of softcom consulting , What you see is a bigger 、 A more open market pattern . therefore , Although it has only been in the market for a few years , But softcom consulting takes digital native consulting as the starting point , Focus on industry solutions , Amplify potential energy through ecological cooperation , Gradually build a market for eight major industries , Cover cloud consulting 、 strategic planning 、 Information planning 、 Digital transformation 、 Data enable 、 Seven service capability lines including enterprise safety , In the high value-added business of softcom power , It plays a good role of value traction .

Yang niannong finally said , Facing the future , Softcom consulting will also continue to focus on Intelligent Manufacturing 、 Great health 、 New energy and other industries , adopt “ Data enable ”、“ Information security ”、“ Enterprise Cloud ” And other new technologies and new ways , Promote more industry customers to accelerate digital transformation , And continue to contribute more value to the high-quality development of China's digital economy .

So it's not hard to see , Although softcom consulting is “ The new generation ” The enterprise , But its technology and strength are “ whole ” Of , It combines the traditional consulting methodology with digital technology 、 Combined with the needs of digital transformation , Through the iteration of ideas and the innovation of practice patterns , In addition, the ecological cooperation mechanism , So that it can continuously aggregate more advantageous resources , More quickly penetrate the power of digitalization into thousands of industries , This also determines that it will play a more critical role in the new journey of enterprise digital transformation and the development of China's digital economy .

Shen Yao's scientific and technological observation , Founded by shensky, a cross-border self media person of science and technology and automobile ,19 Years of working experience in enterprise level technology media , Long term focus on enterprise digitization 、 Industrial intelligence 、ICT infrastructure 、 Observation and Reflection on the content of automobile science and Technology .