ironSource＆nbsp; New functions are released, and developers can adjust advertising strategies in real time in the same session

Dynamic user grouping can help developers adjust advertising strategies according to user behavior , Maximize user participation and advertising revenue

Tel Aviv, Israel ,2022  year  2  month  15  Japan ——

Application economy leading commercial platform  ironSource（ NYSE code ：IS） announce , Its aggregation platform  LevelPlay  Dynamic user grouping is now supported （Dynamic Segmentation）. In the same application session , Once the user behavior changes the group it belongs to ,LevelPlay  The aggregation platform can make real-time adjustments to the advertising strategies being implemented . This new feature will help developers flexibly and efficiently optimize the advertising realization strategy , Maximize user engagement and application revenue .

ironSource  The subdivide user group tool can be targeted for different user groups （ Including whether to pay 、 Type of operating system 、 Application version, etc ） Customized advertising strategy , Create a personalized advertising experience . The newly launched dynamic user grouping function will further implement differentiated advertising strategies , For example, after a player reaches a higher level in the session or becomes a paying user , User grouping and waterfall flow configuration will be switched in real time ; Or according to the advertising interaction when the user first enters the application , Change the subsequent waterfall flow for it . besides , The activation process of dynamic user groups is also extremely simple , And can provide detailed and accurate income reports .

“ Developers use to optimize advertising strategies ‘ arsenal ’ The richer , The more attractive it is to users , Increase revenue ”,ironSource  Vice president of products  Nimrod Zuta  Express ,“ Just like the real-time data report we just launched （Real-time Pivot Reports） And application analysis tools （App Analytics）  equally , Dynamic user grouping also helps to further strengthen  LevelPlay  Aggregate platform capabilities , Through one-stop service , Bring maturity to developers 、 Impressive performance .”

About  ironSource

ironSource  As a leading commercial platform in the field of application economy , Committed to enabling mobile content creators to achieve overall success in the application economy . Developers can use  ironSource  The platform will develop the application into a successful and expandable business , Get users with the help of fully functional software solutions 、 Realization content 、 Analyze and optimize business performance , To achieve comprehensive growth . Besides ,ironSource  The platform also enables telecom operators to create a richer experience for devices , Provide users with more appropriate and relevant application recommendations and service suggestions throughout the life cycle of the equipment , To enhance user stickiness . As an indispensable commercial platform for the core of application economy ,ironSource  Let customers focus on what they are good at , Realize business growth under the tide of application economy , At the same time, it also provides users with better applications and user experience , For more information, please pay attention to  “ironSource”  WeChat official account or visit  https://www.is.com/zh-hant/.