Spring Festival inventory of Internet giants in 2022

The Spring Festival Gala has obvious flow advantages , The spring festival marketing ideas of the giants are full of .

JD became the exclusive partner of the Spring Festival gala for the first time this year , With the flow advantage of the Spring Festival Gala , On New Year's Eve iOS No. 1 in the overall list . In addition to launching red packet marketing, the major Internet giants , They are promoting Spring Festival consumption through good things 、 Release the Spring Festival digital collection 、 Set up business marketing 、 Innovative games and other practical products that focus on spring festival marketing 、 Interest 、 Technology 、 service , Promote platform innovation 、 Retain 、 Promote activation and transformation .

Tencent wechat red envelope social fission is still strong , Super QQ Show the grayscale test and make the yuan universe imagine .

Tencent has opened up a circle of friends 、 WeChat Lucky Money 、 Video number, etc , Through strong social networking for businesses “ Set up a platform ”, Achieve social fission , Further create private value . Meanwhile, wechat Tencent QQ Release a new version with game engine ,1 month 24 On line super QQ Show , Set Avatar（ Virtual image ）、 Pinch your face 、 Sandbox game 、 Short video 、 Party Party Games 、 Social friend fission and other functions , It is expected to become the entrance of large-scale integrated meta universe platform . We think , future QQ utilize UE4 Powerful game engine function , strengthening UGC performance , Super QQ Show will be the benchmark Roblox、Discord And other applications , It is expected to become an important pillar of Tencent in the next generation Internet .

The short video continues to make efforts in the Spring Festival Gala + Winter Olympics double event , Perch high App Download the list .

adopt 2022 The double carnival celebration of the Spring Festival and the Winter Olympics , Short video firmly grasps the user's attention by relying on the traffic advantage . Tencent video Number 、 Both Kwai have obtained the copyright of the live broadcast of the Spring Festival Gala and the Winter Olympic Games , The video number has a red envelope cover + Video Number + State combination sprint increases traffic , The Kwai is broadcast live through the event + Homemade program + Interactive game panorama chasing Winter Olympics , Strengthen the sense of universal participation . Although Tiktok has not obtained the copyright of the competition , But by digging the camera new year play 、 Live broadcast of movie superstar 、 Ice and snow athletes settled in , Return to the essence of content , Tiktok 、 The Tiktok Express Edition has been ranked top in the download list for several days 4. since 2 month 4 After the opening of the Winter Olympics on the th , CCTV video 、 The ranking of Migu video has been significantly improved by the Winter Olympics , The daily life of Migu video users is growing 114%. It is worth noting that , Wechat video Number 1 month 24 Daily online paid live broadcast , Accelerated commercialization .

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Excerpts from the report are as follows ：

【 The full report 】 official account 《 Xia said 》; Xiashuo think tank official website ：www.guotaixia.com