Two auxiliary functions of integral Mall for business user operation

In the modern world , If users want to buy something offline , Then the general first choice is to go to a special mall to buy , for example ： The supermarket 、 Stores, etc , Why is that ？ This is because in these supermarkets and stores , Users can have a variety of choices , You can buy a wide range of goods , Less users are willing to go everywhere , It can be bought in one place , Why go anywhere else ？ So users buy things offline , The first choice is a special mall , This is more time-saving and labor-saving .

With the progress of the times , Nowadays, most users buy goods online , This will save more effort and time , Buy goods without leaving home , But this way also causes difficulties for businesses , That is, the competition will be bigger and bigger , The influx of peers leads to excessive competition among businesses , A big competition , User retention and transformation become the key , If businesses can't better retain users , Then his profits will be divided by other peers , In the end, the merchants can't earn any money , Therefore, the retention and transformation of users is very critical , Generally speaking, it is aimed at online users , The measure taken by businesses is to operate with the points system or the membership system , Both of these methods can save users , At the same time, there is a special place to transform users , The help to businesses is very great , Businesses should understand this .

The place where the operation of the points system and the operation of the membership system specifically transform users is the points mall , It is an online shopping mall , Just like offline users' preferred shopping mall when purchasing goods , In terms of user transformation , Online merchants will also guide users to the points Mall for conversion , In this way, users can choose a wider range of products , The probability of conversion will be a little higher , Many businesses don't know much about setting up a points mall to convert users , I don't know why the integral mall has such great charm , So today, Xiaobian will tell businesses about the two auxiliary functions of integral Mall for business users , I understand that , Businesses will know why .

The two assistance points mall provides to users are ： Improve users' understanding of the value of points and operation methods , These two are the assistance of the points mall to users , Let's learn more about .

The auxiliary function of integral mall to the operation of merchants and users I ： Improve users' understanding of the value of points
Why should we improve users' awareness of the value of points ？ This is because what online users lack compared with offline users is that decisiveness , And this lack of decisiveness is caused by monetary media , Now users are decisive in purchasing goods , It is because he has a clear understanding of the value of money , Online users' recognition of the value of points is not comprehensive , I always feel that there is a big gap between points and money , This causes users to hesitate when using , So in order to better promote the transformation of users , Then businesses should improve users' awareness of the value of points , Let them understand the value of points , In this way, after understanding the value , Users will be confident and bold to use points , In this way, the transformation is very simple , This is the first assistance of the points mall to users .

The auxiliary function of integral mall to the operation of merchants and users II ： Understanding of operation methods
Integral mall is a key step in transformation , It is also the last link of the operation of the whole points system , This link is done well , Then users can meet their own needs , In this way, users will have a better understanding of the whole operation , Also want to get goods , Users will understand how to do it , This is the second assistance of the points mall to users .

Points Mall The two aids for users are the above , Businesses here believe that they should have understood the benefits of the points mall , Then in the operation, we should pay attention to the construction of integral mall , Do a good job in the retention and transformation of users .