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NPDP认证|产品经理如何跨职能/跨团队沟通?
2022-07-06 14:38:00 【hb15302782362】
沟通是产品经理最基础的必备技能,在产品团队里,在各个组织之间沟通协调都是必须的,那产品经理该如何搞定跨职能/跨团队沟通呢?
其实,无论是哪种沟通,都免不了职能间、团队间、部门间的衔接问题,大致难点在于以下3个方面:产品认知不统一、目标不同、职责不清相互推诿。
产品经理针对这些问题,首先要做到以下三点:
1、清晰定义职责,责任确定到人
在项目开始的时候,首先就是清楚明白的定义每个部门在接下来工作中的职责,从产品层面到技术层面,尽量考虑全面,清楚定义到每项工作的接口人,以及响应机制,然后通过会议确定,并形成完整书面说明。一旦项目中,有需求变动或者人员变动,需要及时更新接口人,并正式告知各部门领导。
2、出现问题,首先界定问题
在产品推进过程中,难免遇到一些问题,或者是bug,或者是资源问题,作为产品经理,第一时间要做的是确定问题的根本原因,这个说起来容易,但是往往很难做到,需要很强的逻辑判断能力和产品经验。需要确定的是:
1)这是不是问题?
2)这个问题现阶段要不要解决?
3)要解决要找谁解决?
3、培养产品全局观
分布到不同部门,每个人站在自己产品的角度上必然有着自己对于产品的理解,所以作为产品经理必然要有超越所有人的产品全局观,知道产品从何而来,去向何处,这样才能在问题出现的时候,最快速的搞清楚问题的来龙去脉。
然后,产品经理在实际的沟通过程中,再做到以下几点:
1)做好情绪化管理;
2)善用沟通工具;
3)勿万事找领导;
4)敢于接皮球;
5)做到不卑不亢;
6)做好记录归档;
7)定期回顾会议沟通;
8)注意倾听;
9)适时增进感情;
10)懂得取舍退让。
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