EV6 helps the product matrix, and Kia is making efforts in the high-end market. The global sales target in 2022 is 3.15 million?

In recent days, , The topic of Kia is getting hotter . From the 2 month 7 Japan , Kia released a big news . Kia Corporation of Korea and Yancheng Municipal People's Government 、 Jiangsu Yueda Group signed an investment expansion agreement , Capital increase 9 $100 million new layout , Decided to do a big job in the Chinese market .

Previously, Kia announced 2021 Annual global sales , A total of 2,777,056 car , Year-on-year growth 6.5%. among , kia 2022 Set the global sales target as 3,150,000 car . In order to pursue the victory , Kia will be in 2022 A number of heavy new cars were launched in , How much can they do for Kia's goals ？ Let's see .

Build a matrix of multiple electric vehicles

When it comes to electric cars , I believe the first thing you will think of is Tesla 、 BYD 、 Mercedes EQ Models such as , It's hard to think of Korean car body . This year, , Kia's first electric car EV6 It will be officially listed in China . And the new car is based on E-GM Pure electric vehicles built on the platform , Positioning as compact SUV. With the advantages of this new pure electric platform , The wheelbase to 2900mm, Benchmarking Tesla Model Y.

First ,EV6 Adopt the latest Kia logo And design concept . The front face is sharp , Coupled with intelligent active air intake grille , It can greatly reduce the air resistance . The chrome trim strip on the bottom of the vehicle starts to tilt up from the rear door , Connected to the tail lamp , It brings an elegant visual sense . The interior is simple , The design of LCD instrument panel and central control screen is applied 、 Double spoke steering wheel and electronic knob gear .

motivation , The new car will come out EV6 and EV6GT Two models , Provide separately 77.4kWh And 58kWh Two capacity battery pack . Besides , Top matched EV6GT Maximum power is 585Ps, Peak torque is 740N·m, 100km acceleration time 3.5s. Charging ways , kia EV6 have 400V and 800V High speed charging function , from 30% Charge to 80% It only takes a short time . If super charging piles can be popularized quickly ,EV6 GT Our competitiveness may be stronger .

From the above, Kia and Yueda plan to increase capital 9 Billion dollars , To introduce new models , Focus on promoting the development of global strategic models and new energy vehicles . let me put it another way , Kia will make a new layout of its products . It is reported that , Previously, Kia officially released its new generation of Jirui models , And will 2022 Annual listing .

aesthetic , The new car is obviously different from the current Kia family design style . The front face adopts the closed grille commonly used by electric vehicles , The headlights on both sides are irregular polygon design , Quite novel . The broken line design is applied to the tail shape , Effectively stretch the visual width . The interior is relatively simple , Provide a two spoke multifunction steering wheel 、 Full LCD instrument panel 、 Suspended central control screen and rotary electronic gear handle .

Although the specific parameters have not been announced in terms of power , But officials have confirmed that the new car will launch a hybrid version 、 Plug in hybrid version and pure electric version , It is rare in the market , It also shows Kia's determination to enter the field of new energy .

Car and SUV Parallel models

as everyone knows , Cars and SUV The model is still the first choice for consumers .

In the Middle East: ,2022 Kia K3 It has appeared overseas , It is expected to be listed in China in the middle of this year . According to the latest data , kia K3 The cumulative sales volume of last year was 18,998 platform , And 2020 Less than in 8 More than a thousand . Although the market performance is not satisfactory , But Kia K3 The product power and reputation of this car are good , Now we welcome the change , Maybe sales will increase this year .

appearance , A new generation of Kia K3 Adopted with K5 The same brand new logo . The addition of tiger roaring air intake grille improves the sportiness of the whole vehicle . The body side still inherits the previous design style of Korean cars , But the details are handled well . Double deck at the rear LED The tail light can be said to be a bright spot , It shows the design skills of Korean cars .

The interior is simple , It provides a suspended central control screen and a sports seat , The vehicle engine system will be equipped with more intelligent system software . motivation , It is estimated that there will not be much change , Maybe cash will continue 1.5L Naturally aspirated engines and 1.4T Turbocharged engine , Of course, it is still subject to the listing .

With the improvement of living standard , Cost performance no longer seems to be the focus of many consumers . People have turned their attention to high-end models , So meet the needs of consumers , Entering the high-end market is what Kia needs to do at present . To change the status quo , New Kia KX5 It will be listed in China . in fact , New cars have been launched in foreign markets , The price is about RMB 16-23 Ten thousand yuan .

On the whole , New Kia KX5 A new family design , The slender dart like daytime running light matches the smoked Chinese net , It looks more dynamic . interiors , Application of integrated wide body LCD screen , It is also equipped with electronic knob shift mechanism . The center console also has a certain tilt angle , Better serve drivers .

motivation , Refer to the overseas version of the new generation Kia KX5, Provides 1.6T Turbocharged engine 、1.6T Plug in hybrid version . And domestic KX5 Maybe in addition to the fuel version , We will also arrange to launch a hybrid version .

Except for the new Kia KX5 outside ,2022 paragraph KX3 Aopao will also be launched in the middle and late of this year , Positioned as small and medium SUV. There won't be much change in appearance and interior , The overall styling design is still consistent with the current model . The appearance may be in the air intake grille 、 Adjust the bumper and other parts in a small range . Naturally, some adjustments will be made to the equipment in the interior , And upgrade the function of multimedia system .

In terms of power, refer to current models , Maybe the application is 1.5L The engine , Maximum power is 84.4kW, Maximum horsepower is 115Ps, The maximum peak torque is 143.8N·m.

Auto online review ： Many new cars help Kia transform

As the world's largest auto market , Kia is taking a series of measures to strengthen localized R & D and marketing in China .2022 Kia entered China in 20 Anniversary of the , It is also its deepening brand rejuvenation 、2045 A key year for strategies such as carbon neutralization . From the launch of the new model, we can see the new side of Kia , It even includes the logo 、 Enterprise structure 、 Product strategy 、 Brand service and even sales target , It is the process of quantitative change to qualitative change .

In recent years , With the rise of independent brands and the arrival of the tide of electrification , The performance of Korean cars in China is mediocre , Now “ A big exchange of blood ” Can you change the declining trend ？ Last , Which new model do you think will be popular ？