拼多多版滴滴，花小猪还能“香”多久？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"定位年轻人市场的打车产品花小猪，其最大竞争力是价格“实惠”，也就是便宜。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"背靠滴滴大树，花小猪是幸运的，有成熟的技术体系支撑，可以避免许多坑，但作为一个新的网约车品牌，它依然游走在合规边缘，面临着行业内一些尚未解决的冲突和矛盾。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"熟悉的套路：补贴和社交裂变"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"来自天南地北的车主们，每天在花小猪司机群里热烈讨论着今天有没有奖励，跑了哪些地方，赚了多少钱。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"所谓奖励，可以理解成平台给司机的“补贴”。要是没有奖励，司机出车的动力就大大降低。这些奖励的名目多样：主场早高峰冲单奖、郊县早高峰冲单奖、主城全天冲单奖甚至还有幸运奖。司机们只要在某个时间段内完成一定的单量，就可以拿到相应的奖励。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但奖励并不是每天都有，金额也在变少，远没有几个月前刚开始推广那会多。这也很容易理解，毕竟滴滴和Uber在启动用户的初期阶段，都会通过投入大额补贴来吸引用户，当平台用户积累起来后，补贴力度自然会减小。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"乘客方面也如此，因为更便宜所以选择花小猪，官方表示花小猪的乘客侧价格会比滴滴便宜10%至15%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}